Futurism⁠88%

New Anthropic Ad Implies AI Could Kill Us All ⁠49%

By Frank Landymore⁠67%

7/14/2026, 12:48:13 PM

BS Summary: This article contains 33 faulty reasoning types, including Negativity Bias, Confirmation Bias, and Ambiguity (Equivocation), with Biased Writer Voice as the most egregious example at 53.6% saturation with 363 hits. Analysis detected 2,369 faulty-reasoning hits from 677 analyzed words, generating a BS Score of 49.5% and a BS Rank of ⁠49% (11,293 of 21,887 articles). This article is better (less manipulative) than 51.60% of the article peer group.

Anthropic is doing what Anthropic does best: putting on its most concerned face so it can convince you they’re the good guys in the industry. 
Last week, the world’s most valuable AI startup revealed a new commercial that took an unorthodox approach to promoting its technology. 
Rather than diving straight into bubbly optimism, it starts with a series of grim images as we hear voiceovers from different speakers ask some hard-hitting questions about AI. 
You couldn’t blame someone for thinking they were watching a PSA. 
It starts with a burning house — which always bodes well. 
When someone asks, “Can AI be trusted?” 
we’re shown what looks like surveillance footage with an AI algorithm scanning the faces of everyone in a crowd. 
The most striking sequence comes right after. 
“Who’s going to hit the brakes if we need to?” 
another voice says. 
Then it cuts to an image of a cemetery lined with hundreds of headstones. 
You don’t need to ask Claude to explain this one to you. 
Anthropic is clearly acknowledging the fear that AI could kill us all. 
I think the questions on everyone's mind is, can Anthropic be trusted? 
https://t.co/OTExfm2lXl 
- terminally onλine εngineer (@tekbog) July 14, 2026 
But this is actually a feel-good story — at least in the eyes of Anthropic. 
The tagline, “There’s hope in hard questions,” assures the viewer that their concerns over AI — like its potential to destroy jobs or erode or ability to think — are all perfectly valid, but more importantly, that these are questions which Anthropic’s leaders are keeping themselves up at night grappling with. 
“People have a lot of hard questions about AI,” an announcement from the company states. 
“It’s our job to address them.” 
The commercial, which aired during the World Cup quarterfinal clash between Argentina and Switzerland over the weekend, quickly drew criticism online. 
One viral post mocked the thinking behind the ad, writing, “When we raise the question of stopping a dangerously powerful superintelligence we show 300 American gravestones for half a second.” 
Even OpenAI CEO Sam Altman fired a shot. 
“i thought this was satire,” he wrote in his typical all-lowercase style. 
The ad is Anthropic in a nutshell. 
A key part of the company’s mythology is that it was founded by former OpenAI employees who wanted to focus on safe AI development . 
CEO Dario Amodei claims that he could’ve been the one to release a chatbot that changed the world instead of OpenAI with ChatGPT, but held off because he was too concerned about the tech’s risks. 
Amodei has also been strikingly forward about AI’s risks, saying it could wipe out half of all entry-level white-collar jobs , while dangling the possibility that its models may already be conscious . 
Recently, the company even called for a global “pause” on AI development because it feared the technology could spiral out of human control. 
(It also hired an economist who said that a 33 percent risk of human extinction from AI was acceptable.) 
Those may seem like counterproductive things for the creator of one of the most widely used chatbots in the world to say. 
But it all serves a very deliberate point. 
By being the ones that doomsay about AI the most, Anthropic can also present itself as the only company that can be trusted to develop it . 
Its actual track record suggests otherwise. 
In February, it dropped a key safety pledge that vowed it would stop training an AI system if it couldn’t guarantee it had proper guardrails in place. 
And while it fought with the Pentagon against its tech being used in mass surveillance and autonomous weaponry, it emerged that its Claude AI was being used to select strike targets in Iran . 
One person responding to the company’s ad said it best: “Can Anthropic be trusted?” 
More on AI: New York Becomes First State to Ban AI Data Centers 
The post New Anthropic Ad Implies AI Could Kill Us All appeared first on Futurism . 
Article reasoning-pattern comparisonThis article: 20.7%Frank Landymore: 4.4%Futurism: 6.1%Confirmation Bias20.7%This article: 0.0%Frank Landymore: 0.9%Futurism: 1.6%Anchoring Bias0.0%This article: 13.4%Frank Landymore: 5.8%Futurism: 6.2%Availability Heuristic13.4%This article: 1.0%Frank Landymore: 1.5%Futurism: 1.5%Representativeness Heuristic1.0%This article: 0.0%Frank Landymore: 0.6%Futurism: 0.6%Hindsight Bias0.0%This article: 0.0%Frank Landymore: 1.9%Futurism: 2.7%Overconfidence Bias0.0%This article: 13.0%Frank Landymore: 10.6%Futurism: 11.3%Framing Effect13.0%This article: 0.0%Frank Landymore: 0.5%Futurism: 1.2%Loss Aversion0.0%This article: 3.2%Frank Landymore: 0.5%Futurism: 0.7%Status Quo Bias3.2%This article: 0.0%Frank Landymore: 0.0%Futurism: 0.2%Sunk Cost Effect0.0%This article: 5.2%Frank Landymore: 1.4%Futurism: 2.2%Optimism Bias5.2%This article: 8.6%Frank Landymore: 2.9%Futurism: 4.4%Pessimism Bias8.6%This article: 39.3%Frank Landymore: 20.9%Futurism: 22.5%Negativity Bias39.3%This article: 7.7%Frank Landymore: 1.1%Futurism: 1.6%Self-Serving Bias7.7%This article: 12.3%Frank Landymore: 1.6%Futurism: 1.2%Fundamental Attribution Error12.3%This article: 0.0%Frank Landymore: 0.2%Futurism: 0.2%Actor-Observer Bias0.0%This article: 0.0%Frank Landymore: 0.3%Futurism: 0.6%In-Group Bias0.0%This article: 0.0%Frank Landymore: 0.2%Futurism: 0.3%Out-Group Homogeneity Bias0.0%This article: 7.5%Frank Landymore: 0.8%Futurism: 1.1%Halo Effect7.5%This article: 0.0%Frank Landymore: 0.9%Futurism: 0.6%Horn Effect0.0%This article: 1.8%Frank Landymore: 0.0%Futurism: 0.1%Dunning-Kruger Effect1.8%This article: 18.0%Frank Landymore: 2.1%Futurism: 2.1%Recency Bias18.0%This article: 4.7%Frank Landymore: 0.3%Futurism: 0.5%Primacy Effect4.7%This article: 0.0%Frank Landymore: 0.1%Futurism: 0.1%Blind-Spot Bias0.0%This article: 3.7%Frank Landymore: 1.0%Futurism: 1.4%Ad Hominem3.7%This article: 0.0%Frank Landymore: 0.1%Futurism: 0.7%Straw Man0.0%This article: 11.2%Frank Landymore: 5.5%Futurism: 6.8%Appeal to Authority11.2%This article: 0.0%Frank Landymore: 2.5%Futurism: 2.6%False Dilemma0.0%This article: 4.0%Frank Landymore: 1.2%Futurism: 2.5%Slippery Slope4.0%This article: 0.0%Frank Landymore: 0.1%Futurism: 0.1%Circular Reasoning0.0%This article: 11.8%Frank Landymore: 9.7%Futurism: 10.5%Hasty Generalization11.8%This article: 0.0%Frank Landymore: 1.0%Futurism: 1.0%Red Herring0.0%This article: 9.6%Frank Landymore: 1.0%Futurism: 1.1%Bandwagon9.6%This article: 11.7%Frank Landymore: 8.2%Futurism: 9.5%Appeal to Emotion11.7%This article: 1.8%Frank Landymore: 1.1%Futurism: 1.5%Begging the Question1.8%This article: 5.0%Frank Landymore: 5.1%Futurism: 4.0%Post Hoc (False Cause)5.0%This article: 0.0%Frank Landymore: 0.3%Futurism: 0.2%Tu Quoque0.0%This article: 0.9%Frank Landymore: 1.0%Futurism: 1.1%Burden of Proof0.9%This article: 0.0%Frank Landymore: 0.6%Futurism: 0.4%Appeal to Nature0.0%This article: 0.0%Frank Landymore: 0.4%Futurism: 0.3%Composition/Division0.0%This article: 13.3%Frank Landymore: 5.1%Futurism: 4.4%Anecdotal13.3%This article: 0.0%Frank Landymore: 0.0%Futurism: 0.1%No True Scotsman0.0%This article: 18.6%Frank Landymore: 3.2%Futurism: 2.7%Ambiguity (Equivocation)18.6%This article: 0.0%Frank Landymore: 0.0%Futurism: 0.0%Gambler’s Fallacy0.0%This article: 0.0%Frank Landymore: 0.1%Futurism: 0.2%Middle Ground0.0%This article: 3.5%Frank Landymore: 0.1%Futurism: 0.1%Personal Incredulity3.5%This article: 4.4%Frank Landymore: 0.1%Futurism: 0.3%Special Pleading4.4%This article: 7.4%Frank Landymore: 0.3%Futurism: 0.3%Genetic Fallacy7.4%This article: 12.9%Frank Landymore: 4.3%Futurism: 3.9%Unattributed Quote12.9%This article: 9.6%Frank Landymore: 2.2%Futurism: 2.6%Quote-first Misdirection9.6%This article: 53.6%Frank Landymore: 17.6%Futurism: 20.7%Biased Writer Voice53.6%This article: 3.7%Frank Landymore: 2.2%Futurism: 2.1%Indoctrination3.7%This article: 0.0%Frank Landymore: 0.2%Futurism: 2.3%Politically Left Leaning Bias0.0%This article: 0.0%Frank Landymore: 0.0%Futurism: 0.3%Politically Right Leaning Bias0.0%This article: 6.8%Frank Landymore: 1.2%Futurism: 1.6%Attempt to Sell a Product or S…6.8%

677 words analyzed.

Speakers

3speakers18%attributed speech553writer words
Voice mapSelect a segment to jump to its words
Writer's voice • 9 words • 100.0% coverageWriter's voice • 25 words • 100.0% coverageWriter's voice • 21 words • 100.0% coverageWriter's voice • 28 words • 100.0% coverageWriter's voice • 11 words • 100.0% coverageWriter's voice • 11 words • 100.0% coverageWriter's voice • 7 words • 0.0% coverageWriter's voice • 19 words • 100.0% coverageWriter's voice • 7 words • 100.0% coverageWriter's voice • 10 words • 0.0% coverageWriter's voice • 3 words • 0.0% coverageWriter's voice • 14 words • 100.0% coverageWriter's voice • 12 words • 100.0% coverageWriter's voice • 12 words • 100.0% coverageWriter's voice • 12 words • 100.0% coverageWriter's voice • 1 words • 0.0% coverageWriter's voice • 8 words • 0.0% coverageWriter's voice • 15 words • 100.0% coverageWriter's voice • 51 words • 100.0% coverageAnthropic • 15 words • 100.0% coverageAnthropic • 6 words • 100.0% coverageWriter's voice • 21 words • 0.0% coverageWriter's voice • 30 words • 100.0% coverageWriter's voice • 8 words • 0.0% coverageSam Altman • 12 words • 100.0% coverageWriter's voice • 7 words • 100.0% coverageWriter's voice • 25 words • 100.0% coverageDario Amodei • 35 words • 100.0% coverageDario Amodei • 33 words • 100.0% coverageAnthropic • 23 words • 0.0% coverageWriter's voice • 19 words • 100.0% coverageWriter's voice • 22 words • 100.0% coverageWriter's voice • 8 words • 100.0% coverageWriter's voice • 27 words • 100.0% coverageWriter's voice • 6 words • 0.0% coverageWriter's voice • 27 words • 0.0% coverageWriter's voice • 34 words • 100.0% coverageWriter's voice • 14 words • 100.0% coverageWriter's voice • 13 words • 0.0% coverageWriter's voice • 16 words • 0.0% coverage
Selected voice

Dario Amodei

100%flagged-word coverage
68 attributed words55% of attributed speech90% writer coverage
0%30.0%60.0%Biased Writer Voice-11.1 ptsWriter: 59.7%Dario Amodei: 48.5%48.5%Unattributed Quote+48.0 ptsWriter: 3.4%Dario Amodei: 51.5%51.5%Quote-first Misdirection-11.8 ptsWriter: 11.8%Dario Amodei: 0.0%0.0%Attempt to Sell a Product -8.3 ptsWriter: 8.3%Dario Amodei: 0.0%0.0%Indoctrination-4.5 ptsWriter: 4.5%Dario Amodei: 0.0%0.0%

Attribution is sentence-level. Pattern percentages are calculated only from words assigned to that voice.

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Analysis

Hover over highlighted words in the article to view the associated bias or fallacy analysis.