Speaker summary
⁠66%15 analyzed articles/videos542 analyzed words
BS Summary: These 9to5Mac results contain 10 faulty reasoning types, including Appeal to Authority, Biased Writer Voice, and Availability Heuristic, with Attempt to Sell a Product or Service as the most egregious example at 21.8% saturation with 118 hits. Analysis detected 384 faulty-reasoning hits from 542 analyzed words across 15 articles, generating a BS Score of 7.1% and a BS Rank of ⁠6% (26,746 of 28,364 speakers). This 9to5Mac is better (less manipulative) than 94.30% of the peer group.
9to5Mac
Speaker ranking list
Speaker details

Ranking context

Position among analyzed speakers

6% percentile
02550751005.7% percentile
7.1% BS Score15 analyzed videos542 analyzed words

Reasoning profile

Selected profile versus the sitewide rate

SpeakerSitewideShared scale 0–50%
0.0%10%20%30%40%50%Framing EffectSitewide 26.9%Speaker 4.2%4.2%Attempt to Sell a Product…Sitewide 0.5%Speaker 21.8%21.8%Unattributed QuoteSitewide 1.1%Speaker 5.3%5.3%Availability HeuristicSitewide 9.1%Speaker 6.3%6.3%Biased Writer VoiceSitewide 5.3%Speaker 8.1%8.1%Optimism BiasSitewide 6.0%Speaker 3.3%3.3%Ambiguity (Equivocation)Sitewide 0.8%Speaker 2.8%2.8%Appeal to AuthoritySitewide 11.1%Speaker 9.8%9.8%Halo EffectSitewide 6.7%Speaker 6.1%6.1%Recency BiasSitewide 2.7%Speaker 3.1%3.1%

Sitewide departure map

Above the diagonal means this profile uses the pattern more often

0.0%0.0%10%10%20%20%30%30%40%40%50%50%Framing Effect: Speaker 4.2%, sitewide 26.9%Attempt to Sell a Product or Service: Speaker 21.8%, sitewide 0.5%Appeal to Authority: Speaker 9.8%, sitewide 11.1%Availability Heuristic: Speaker 6.3%, sitewide 9.1%Biased Writer Voice: Speaker 8.1%, sitewide 5.3%Halo Effect: Speaker 6.1%, sitewide 6.7%Optimism Bias: Speaker 3.3%, sitewide 6.0%Unattributed Quote: Speaker 5.3%, sitewide 1.1%Recency Bias: Speaker 3.1%, sitewide 2.7%Ambiguity (Equivocation): Speaker 2.8%, sitewide 0.8%Framing EffectSitewide rateSpeaker rate

Analyzed articles and videos

Showing 1-10 of 15
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Apple @ Work: Apple TV proves to be more reliable than Android in new digital signage report⁠45%
9to5Mac⁠58%By Bradley C⁠54%7/25/2026, 10:00:00 AM
Apple could deactivate leased iPhones remotely for non-payment, report says⁠44%
Mashable⁠67%7/23/2026, 8:28:17 PM
Investigation reveals dozens of disguised gambling apps on the App Store in Brazil⁠48%
9to5Mac⁠58%By 9to5 Staff⁠0%7/17/2026, 9:43:08 PM
Apple in talks to settle DOJ antitrust lawsuit, per report⁠36%
9to5Mac⁠58%By Chance Miller⁠25%7/17/2026, 5:17:50 PM
iOS 27 public betas are out, Siri AI hands on, and Apple sues OpenAI⁠48%
9to5Mac⁠58%By Chance Miller⁠25%7/16/2026, 8:45:00 PM
iOS 27 public beta: Should you install it on your iPhone?⁠59%
9to5Mac⁠58%By Chance Miller⁠25%7/14/2026, 12:28:57 AM
Second report says Apple posted its strongest-ever Q2 for iPhone shipments - 9to5Mac⁠39%
9to5Mac⁠58%By Marcus Mendes⁠29%7/13/2026, 10:56:21 PM
9to5Mac Overtime 072: Apple Watch and the new Siri - 9to5Mac⁠52%
9to5Mac⁠58%By Jeff Benjamin⁠72%7/13/2026, 12:14:05 AM
iPadOS 27 still needs simpler multitasking⁠71%
9to5Mac⁠58%By Michael Burkhardt⁠76%7/11/2026, 9:05:01 PM
Indie App Spotlight: 'Route 25' is an all-in-one social app for Pokémon collectors - 9to5Mac⁠53%
9to5Mac⁠58%By Michael Burkhardt⁠76%7/11/2026, 7:30:00 PM
Showing 1-10 of 15
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