Speaker summary
⁠37%1 analyzed article/video44.5 analyzed words
BS Summary: These Philip Morris International results contain 6 faulty reasoning types, including Attempt to Sell a Product or Service, Framing Effect, and Middle Ground, with Appeal to Authority as the most egregious example at 30.9% saturation with 21 hits. Analysis detected 110 faulty-reasoning hits from 44.5 analyzed words across 1 article, generating a BS Score of 27% and a BS Rank of ⁠44% (16,025 of 28,364 speakers). This Philip Morris International is better (less manipulative) than 56.50% of the peer group.
Philip Morris International
Speaker details
Total words: 44.5
Article count: 1
Authors

Ranking context

Position among analyzed speakers

44% percentile
025507510043.5% percentile
27.0% BS Score1 analyzed videos44.5 analyzed words

Reasoning profile

Selected profile versus the sitewide rate

SpeakerSitewideShared scale 0–50%
0.0%10%20%30%40%50%Middle GroundSitewide 0.1%Speaker 30.9%30.9%Attempt to Sell a Product…Sitewide 0.5%Speaker 30.9%30.9%Appeal to AuthoritySitewide 11.1%Speaker 30.9%30.9%Ambiguity (Equivocation)Sitewide 0.8%Speaker 19.1%19.1%Availability HeuristicSitewide 9.1%Speaker 19.1%19.1%Framing EffectSitewide 26.9%Speaker 30.9%30.9%

Sitewide departure map

Above the diagonal means this profile uses the pattern more often

0.0%0.0%10%10%20%20%30%30%40%40%50%50%Appeal to Authority: Speaker 30.9%, sitewide 11.1%Attempt to Sell a Product or Service: Speaker 30.9%, sitewide 0.5%Framing Effect: Speaker 30.9%, sitewide 26.9%Middle Ground: Speaker 30.9%, sitewide 0.1%Ambiguity (Equivocation): Speaker 19.1%, sitewide 0.8%Availability Heuristic: Speaker 19.1%, sitewide 9.1%Appeal to AuthoritySitewide rateSpeaker rate

Analyzed articles and videos