Publication summary
73%83 analyzed articles/videos86,005 analyzed words
BS Summary: These Unherd results contain 54 faulty reasoning types, including Hasty Generalization, Negativity Bias, and Confirmation Bias, with Biased Writer Voice as the most egregious example at 14.7% saturation with 68,230 hits. Analysis detected 559,363 faulty-reasoning hits from 464,240 analyzed words across 83 articles, generating a BS Score of 2.2% and a BS Rank of 63% (143 of 379 publications). This Unherd is worse (more manipulative) than 62.40% of the peer group.
Unherd
Publication ranking list
PercentilePublicationBS Score
0%WSB-TV Channel 2 - Atlanta1%
1%Brookings1%
1%FactCheck.org1%
1%@politifact1%
2%Berkeleyside1%
63%Unherd (selected)3%
99%Utah Hockey Club13%
100%MS NOW Insights Community23%
100%MS NOW Live Events26%
100%www.globalsecurity.org30%
100%NBC 6 South Florida33%

Ranking context

Position among analyzed publications

62% percentile
025507510062.4% percentile
2.2% BS Score83 analyzed articles464.2K analyzed words

Reasoning profile

Selected profile versus the sitewide rate

PublicationSitewideShared scale 0–50%
0.0%10%20%30%40%50%Framing EffectSitewide 26.9%Publication 5.4%5.4%Appeal to EmotionSitewide 15.9%Publication 4.8%4.8%Biased Writer VoiceSitewide 5.3%Publication 14.7%14.7%Negativity BiasSitewide 19.2%Publication 11.1%11.1%Appeal to AuthoritySitewide 11.1%Publication 3.3%3.3%Hasty GeneralizationSitewide 8.1%Publication 14.0%14.0%Availability HeuristicSitewide 9.1%Publication 3.5%3.5%In-Group BiasSitewide 6.9%Publication 1.7%1.7%Halo EffectSitewide 6.7%Publication 1.8%1.8%Optimism BiasSitewide 6.0%Publication 1.3%1.3%

Sitewide departure map

Above the diagonal means this profile uses the pattern more often

0.0%0.0%10%10%20%20%30%30%40%40%50%50%Framing Effect: Publication 5.4%, sitewide 26.9%Negativity Bias: Publication 11.1%, sitewide 19.2%Appeal to Emotion: Publication 4.8%, sitewide 15.9%Biased Writer Voice: Publication 14.7%, sitewide 5.3%Hasty Generalization: Publication 14.0%, sitewide 8.1%Appeal to Authority: Publication 3.3%, sitewide 11.1%Availability Heuristic: Publication 3.5%, sitewide 9.1%Confirmation Bias: Publication 6.6%, sitewide 7.5%In-Group Bias: Publication 1.7%, sitewide 6.9%Halo Effect: Publication 1.8%, sitewide 6.7%Optimism Bias: Publication 1.3%, sitewide 6.0%Anecdotal: Publication 4.1%, sitewide 5.2%Overconfidence Bias: Publication 2.8%, sitewide 4.6%Anchoring Bias: Publication 0.4%, sitewide 4.0%Post Hoc (False Cause): Publication 3.9%, sitewide 3.3%Self-Serving Bias: Publication 0.7%, sitewide 3.7%False Dilemma: Publication 3.2%, sitewide 1.5%Out-Group Homogeneity Bias: Publication 1.9%, sitewide 3.1%Pessimism Bias: Publication 3.1%, sitewide 1.9%Fundamental Attribution Error: Publication 1.9%, sitewide 2.7%Recency Bias: Publication 1.4%, sitewide 2.7%Loss Aversion: Publication 0.4%, sitewide 2.5%Indoctrination: Publication 2.4%, sitewide 0.0%Ad Hominem: Publication 2.4%, sitewide 2.2%Framing EffectSitewide ratePublication rate

Analyzed articles and videos

Don't fall for Project Smear, Mr Burnham72%
UnHerd73%By Yanis Varoufakis56%7/22/2026, 11:03:04 PM
Frankie goes to Downing Street83%
UnHerd73%By Sophie Heawood0%7/22/2026, 11:02:14 PM
Serfdom, Republican-style73%
UnHerd73%By Michael Lind66%7/22/2026, 11:00:37 PM
Burnham's potemkin radicalism60%
UnHerd73%By Jonny Ball78%7/21/2026, 11:03:46 PM
The scandal of moonlighting doctors57%
UnHerd73%By Dr Emma Jones0%7/21/2026, 11:03:26 PM
Kevin Keegan: true King of the North75%
UnHerd73%By Dan Jackson0%7/21/2026, 11:03:01 PM
The poverty of white nationalism65%
UnHerd73%By Richard Hanania39%7/21/2026, 3:20:26 AM
Burnham’s afternoon of the long knives88%
UnHerd73%By Aaron Bastani99%7/20/2026, 11:03:15 PM
Shabana Mahmood: human shield89%
UnHerd73%By Samuel Rubinstein99%7/20/2026, 11:02:33 PM
Andy Burnham’s missing economic strategy70%
UnHerd73%By Wolfgang Munchau75%7/19/2026, 11:03:55 PM