Keyword summary
22%11 analyzed articles/videos11,227 analyzed words
BS Summary: These Home Lead results contain 47 faulty reasoning types, including Negativity Bias, Biased Writer Voice, and Hasty Generalization, with Halo Effect as the most egregious example at 6.6% saturation with 2,954 hits. Analysis detected 28,526 faulty-reasoning hits from 44,888 analyzed words across 11 articles, generating a BS Score of 1.4% and a BS Rank of 5% (33,933 of 35,635 keywords). This Home Lead is better (less manipulative) than 95.20% of the peer group.
Home Lead

Ranking context

Position among analyzed keywords

5% percentile
02550751004.8% percentile
1.4% BS Score11 analyzed articles44.9K analyzed words

Reasoning profile

Selected profile versus the sitewide rate

KeywordSitewideShared scale 0–50%
0.0%10%20%30%40%50%Framing EffectSitewide 26.9%Keyword 4.2%4.2%Negativity BiasSitewide 19.2%Keyword 4.8%4.8%Appeal to EmotionSitewide 15.9%Keyword 3.5%3.5%Appeal to AuthoritySitewide 11.1%Keyword 2.8%2.8%Availability HeuristicSitewide 9.1%Keyword 2.6%2.6%In-Group BiasSitewide 6.9%Keyword 1.4%1.4%Optimism BiasSitewide 6.0%Keyword 1.7%1.7%Confirmation BiasSitewide 7.5%Keyword 3.3%3.3%Overconfidence BiasSitewide 4.6%Keyword 0.6%0.6%AnecdotalSitewide 5.2%Keyword 1.4%1.4%

Sitewide departure map

Above the diagonal means this profile uses the pattern more often

0.0%0.0%10%10%20%20%30%30%40%40%50%50%Framing Effect: Keyword 4.2%, sitewide 26.9%Negativity Bias: Keyword 4.8%, sitewide 19.2%Appeal to Emotion: Keyword 3.5%, sitewide 15.9%Appeal to Authority: Keyword 2.8%, sitewide 11.1%Availability Heuristic: Keyword 2.6%, sitewide 9.1%Hasty Generalization: Keyword 4.5%, sitewide 8.1%Confirmation Bias: Keyword 3.3%, sitewide 7.5%In-Group Bias: Keyword 1.4%, sitewide 6.9%Halo Effect: Keyword 6.6%, sitewide 6.7%Optimism Bias: Keyword 1.7%, sitewide 6.0%Biased Writer Voice: Keyword 4.7%, sitewide 5.3%Anecdotal: Keyword 1.4%, sitewide 5.2%Overconfidence Bias: Keyword 0.6%, sitewide 4.6%Anchoring Bias: Keyword 1.6%, sitewide 4.0%Self-Serving Bias: Keyword 1.1%, sitewide 3.7%Post Hoc (False Cause): Keyword 1.5%, sitewide 3.3%Out-Group Homogeneity Bias: Keyword 1.0%, sitewide 3.1%Fundamental Attribution Error: Keyword 1.0%, sitewide 2.7%Recency Bias: Keyword 0.6%, sitewide 2.7%Attempt to Sell a Product or Service: Keyword 2.5%, sitewide 0.5%Loss Aversion: Keyword 0.3%, sitewide 2.5%Bandwagon: Keyword 0.3%, sitewide 2.2%Status Quo Bias: Keyword 0.3%, sitewide 2.2%Ad Hominem: Keyword 0.1%, sitewide 2.2%Framing EffectSitewide rateKeyword rate

Analyzed articles and videos

New Berkeley clinic aims to make hair removal less painful for trans community13%
Berkeleyside32%By Nathan Dalton55%7/23/2026, 9:44:18 PM
White House admits it used keywords to kill billions worth of UC research grants65%
Berkeleyside32%By Mikhail Zinshteyn45% CalMatters32%7/22/2026, 5:56:44 PM
Ashby BART developers show what housing could look like, and how long it’ll take16%
Berkeleyside32%By Daniel Ekonde48%7/17/2026, 9:53:13 PM
5 trash cleanup volunteer groups you can join in Berkeley31%
Berkeleyside32%By Hope Muñoz15%7/16/2026, 9:22:45 PM
Around Berkeley: Central Works’ final production, Elmwood Beer Crawl, game convention59%
Berkeleyside32%By Karen Nguyen Vo83% Andrew Gilbert83%7/16/2026, 1:00:00 PM
Berkeley taps ‘safe streets leader’ as new public works chief42%
Berkeleyside32%By Nico Savidge54%7/15/2026, 7:45:21 PM
Longtime Berkeley bar owner pleads no contest to theft from father15%
Berkeleyside32%By Alex N. Gecan28%7/10/2026, 2:00:00 PM
How Californians cope with the state’s staggering inequality28%
Berkeleyside32%By Felicia Mello24%7/10/2026, 12:00:00 PM
Remembering Gene Nakamura52%
Berkeleyside32%By Family of Gene Nakamura0%7/10/2026, 11:00:00 AM
Berkeley's new library director comes from San Francisco10%
Berkeleyside32%By Hope Muñoz15%7/9/2026, 11:39:34 PM