Keyword summary
82%8 analyzed articles/videos5,312 analyzed words
BS Summary: These Home Depot results contain 49 faulty reasoning types, including Appeal to Emotion, Framing Effect, and Negativity Bias, with Attempt to Sell a Product or Service as the most egregious example at 26.9% saturation with 5,164 hits. Analysis detected 21,489 faulty-reasoning hits from 19,217 analyzed words across 8 articles, generating a BS Score of 2.3% and a BS Rank of 35% (24,602 of 37,365 keywords). This Home Depot is better (less manipulative) than 65.80% of the peer group.
Home Depot
Keyword ranking list
PercentileKeywordBS Score
0%Texas Supreme Court1%
0%Tropic Care Of Florida1%
0%Running Back1%
0%Javian Hawkins1%
0%Atlanta Falcons1%
35%Home Depot (selected)3%
100%Rad Power Bikes60%
100%Mike Lewis60%
100%Joni Balter60%
100%Lawrence O'donnell69%
100%Bondi Beach Shooting70%

Ranking context

Position among analyzed keywords

34% percentile
025507510034.2% percentile
2.3% BS Score8 analyzed articles19.2K analyzed words

Reasoning profile

Selected profile versus the sitewide rate

KeywordSitewideShared scale 0–50%
0.0%10%20%30%40%50%Attempt to Sell a Product…Sitewide 0.5%Keyword 26.9%26.9%Framing EffectSitewide 26.9%Keyword 7.2%7.2%Negativity BiasSitewide 19.2%Keyword 6.0%6.0%Availability HeuristicSitewide 9.1%Keyword 1.8%1.8%Appeal to EmotionSitewide 15.9%Keyword 9.1%9.1%Hasty GeneralizationSitewide 8.1%Keyword 2.5%2.5%Appeal to AuthoritySitewide 11.1%Keyword 5.7%5.7%In-Group BiasSitewide 6.9%Keyword 2.2%2.2%Overconfidence BiasSitewide 4.6%Keyword 0.7%0.7%Halo EffectSitewide 6.7%Keyword 3.2%3.2%

Sitewide departure map

Above the diagonal means this profile uses the pattern more often

0.0%0.0%10%10%20%20%30%30%40%40%50%50%Framing Effect: Keyword 7.2%, sitewide 26.9%Attempt to Sell a Product or Service: Keyword 26.9%, sitewide 0.5%Negativity Bias: Keyword 6.0%, sitewide 19.2%Appeal to Emotion: Keyword 9.1%, sitewide 15.9%Appeal to Authority: Keyword 5.7%, sitewide 11.1%Availability Heuristic: Keyword 1.8%, sitewide 9.1%Hasty Generalization: Keyword 2.5%, sitewide 8.1%Confirmation Bias: Keyword 5.9%, sitewide 7.5%In-Group Bias: Keyword 2.2%, sitewide 6.9%Halo Effect: Keyword 3.2%, sitewide 6.7%Optimism Bias: Keyword 4.1%, sitewide 6.0%Anecdotal: Keyword 5.6%, sitewide 5.2%Biased Writer Voice: Keyword 5.0%, sitewide 5.3%Overconfidence Bias: Keyword 0.7%, sitewide 4.6%Anchoring Bias: Keyword 2.1%, sitewide 4.0%Self-Serving Bias: Keyword 1.4%, sitewide 3.7%Post Hoc (False Cause): Keyword 1.3%, sitewide 3.3%Out-Group Homogeneity Bias: Keyword 1.6%, sitewide 3.1%Fundamental Attribution Error: Keyword 1.3%, sitewide 2.7%Recency Bias: Keyword 0.9%, sitewide 2.7%Loss Aversion: Keyword 1.9%, sitewide 2.5%Bandwagon: Keyword 0.6%, sitewide 2.2%Status Quo Bias: Keyword 1.0%, sitewide 2.2%Ad Hominem: Keyword 0.9%, sitewide 2.2%Framing EffectSitewide rateKeyword rate