Speaker summary
⁠84%2 analyzed articles/videos383 analyzed words
BS Summary: These Mark Fairhurst results contain 22 faulty reasoning types, including Negativity Bias, Fundamental Attribution Error, and Ad Hominem, with Appeal to Emotion as the most egregious example at 49.9% saturation with 190.974 hits. Analysis detected 1,036.625 faulty-reasoning hits from 383 analyzed words across 2 articles, generating a BS Score of 12.4% and a BS Rank of ⁠17% (23,614 of 28,364 speakers). This Mark Fairhurst is better (less manipulative) than 83.30% of the peer group.
Mark Fairhurst
Speaker details
Total words: 383
Article count: 2
Authors

Ranking context

Position among analyzed speakers

17% percentile
025507510016.7% percentile
12.4% BS Score2 analyzed videos383 analyzed words

Reasoning profile

Selected profile versus the sitewide rate

SpeakerSitewideShared scale 0–75%
0.0%20%40%60%Appeal to EmotionSitewide 15.9%Speaker 49.9%49.9%Fundamental Attribution E…Sitewide 2.7%Speaker 22.3%22.3%Horn EffectSitewide 1.0%Speaker 19.9%19.9%Ad HominemSitewide 2.2%Speaker 19.6%19.6%Framing EffectSitewide 26.9%Speaker 11.6%11.6%Negativity BiasSitewide 19.2%Speaker 33.1%33.1%Loss AversionSitewide 2.5%Speaker 15.6%15.6%Confirmation BiasSitewide 7.5%Speaker 19.2%19.2%Self-Serving BiasSitewide 3.7%Speaker 12.3%12.3%Burden of ProofSitewide 0.4%Speaker 7.9%7.9%

Sitewide departure map

Above the diagonal means this profile uses the pattern more often

0.0%0.0%20%20%40%40%60%60%Appeal to Emotion: Speaker 49.9%, sitewide 15.9%Negativity Bias: Speaker 33.1%, sitewide 19.2%Framing Effect: Speaker 11.6%, sitewide 26.9%Fundamental Attribution Error: Speaker 22.3%, sitewide 2.7%Horn Effect: Speaker 19.9%, sitewide 1.0%Ad Hominem: Speaker 19.6%, sitewide 2.2%Confirmation Bias: Speaker 19.2%, sitewide 7.5%Loss Aversion: Speaker 15.6%, sitewide 2.5%Hasty Generalization: Speaker 14.5%, sitewide 8.1%Self-Serving Bias: Speaker 12.3%, sitewide 3.7%Out-Group Homogeneity Bias: Speaker 9.9%, sitewide 3.1%Slippery Slope: Speaker 8.8%, sitewide 1.7%In-Group Bias: Speaker 8.1%, sitewide 6.9%Burden of Proof: Speaker 7.9%, sitewide 0.4%Overconfidence Bias: Speaker 1.4%, sitewide 4.6%Pessimism Bias: Speaker 4.4%, sitewide 1.9%False Dilemma: Speaker 4.2%, sitewide 1.5%Begging the Question: Speaker 2.7%, sitewide 1.7%Indoctrination: Speaker 2.6%, sitewide 0.0%Special Pleading: Speaker 2.4%, sitewide 0.3%Ambiguity (Equivocation): Speaker 1.4%, sitewide 0.8%Unattributed Quote: Speaker 1.4%, sitewide 1.1%Appeal to EmotionSitewide rateSpeaker rate

Analyzed articles and videos