Speaker summary
⁠68%3 analyzed articles/videos344.5 analyzed words
BS Summary: These Burger King results contain 16 faulty reasoning types, including Halo Effect, Quote-first Misdirection, and Framing Effect, with Attempt to Sell a Product or Service as the most egregious example at 63.5% saturation with 350 hits. Analysis detected 1,221.235 faulty-reasoning hits from 344.5 analyzed words across 3 articles, generating a BS Score of 14.6% and a BS Rank of ⁠22% (22,059 of 28,035 speakers). This Burger King is better (less manipulative) than 78.70% of the peer group.
Burger King
Speaker ranking list
Speaker details
Total words: 344.5
Article count: 3
Authors

Ranking context

Position among analyzed speakers

21% percentile
025507510021.3% percentile
14.6% BS Score3 analyzed videos344.5 analyzed words

Reasoning profile

Selected profile versus the sitewide rate

SpeakerSitewideShared scale 0–75%
0.0%20%40%60%Attempt to Sell a Product…Sitewide 0.5%Speaker 63.5%63.5%Quote-first MisdirectionSitewide 0.0%Speaker 25.6%25.6%Halo EffectSitewide 6.7%Speaker 28.1%28.1%Unattributed QuoteSitewide 1.1%Speaker 20.0%20.0%Loss AversionSitewide 2.5%Speaker 13.4%13.4%IndoctrinationSitewide 0.0%Speaker 8.8%8.8%Framing EffectSitewide 26.9%Speaker 20.0%20.0%Appeal to EmotionSitewide 15.9%Speaker 9.3%9.3%Availability HeuristicSitewide 9.1%Speaker 2.5%2.5%Optimism BiasSitewide 6.0%Speaker 12.4%12.4%

Sitewide departure map

Above the diagonal means this profile uses the pattern more often

0.0%0.0%20%20%40%40%60%60%Attempt to Sell a Product or Service: Speaker 63.5%, sitewide 0.5%Halo Effect: Speaker 28.1%, sitewide 6.7%Framing Effect: Speaker 20.0%, sitewide 26.9%Quote-first Misdirection: Speaker 25.6%, sitewide 0.0%Unattributed Quote: Speaker 20.0%, sitewide 1.1%Appeal to Emotion: Speaker 9.3%, sitewide 15.9%Loss Aversion: Speaker 13.4%, sitewide 2.5%Optimism Bias: Speaker 12.4%, sitewide 6.0%Availability Heuristic: Speaker 2.5%, sitewide 9.1%Indoctrination: Speaker 8.8%, sitewide 0.0%Hasty Generalization: Speaker 3.1%, sitewide 8.1%Confirmation Bias: Speaker 7.4%, sitewide 7.5%Representativeness Heuristic: Speaker 7.3%, sitewide 1.9%Anchoring Bias: Speaker 6.3%, sitewide 4.0%Recency Bias: Speaker 4.2%, sitewide 2.7%Circular Reasoning: Speaker 1.1%, sitewide 0.1%Attempt to Sell a Product or ServiceSitewide rateSpeaker rate

Analyzed articles and videos