Topic summary
0% 4 analyzed articles/videos 2,745 analyzed words
BS Summary: These Cannes Lions results contain 43 faulty reasoning types, including Hasty Generalization , Negativity Bias , and Appeal to Authority , with Biased Writer Voice as the most egregious example at 15.5% saturation with 2,733 hits . Analysis detected 19,814 faulty-reasoning hits from 17,633 analyzed words across 4 articles, generating a BS Score of 2.6% and a BS Rank of 42% (9,204 of 15,769 topics). This Cannes Lions is better (less manipulative) than 58.40% of the peer group. Cannes Lions
Topic details
Total words: 17,633
Article count: 4
Authors
Ranking context Position among analyzed topics
42% percentile 0 25 50 75 100 41.6% percentile 2.6% BS Score4 analyzed articles17.6K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Topic SitewideShared scale 0–50%
0.0% 10% 20% 30% 40% 50% Framing Effect Sitewide 26.9% Topic 5.7% 5.7% Appeal to Emotion Sitewide 15.9% Topic 1.5% 1.5% Biased Writer Voice Sitewide 5.3% Topic 15.5% 15.5% Negativity Bias Sitewide 19.2% Topic 9.5% 9.5% Attempt to Sell a Product… Sitewide 0.5% Topic 6.4% 6.4% In-Group Bias Sitewide 6.9% Topic 1.0% 1.0% Availability Heuristic Sitewide 9.1% Topic 3.9% 3.9% Confirmation Bias Sitewide 7.5% Topic 3.5% 3.5% Hasty Generalization Sitewide 8.1% Topic 11.8% 11.8% Anchoring Bias Sitewide 4.0% Topic 0.3% 0.3% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Topic 5.7%, sitewide 26.9% Negativity Bias: Topic 9.5%, sitewide 19.2% Appeal to Emotion: Topic 1.5%, sitewide 15.9% Biased Writer Voice: Topic 15.5%, sitewide 5.3% Hasty Generalization: Topic 11.8%, sitewide 8.1% Appeal to Authority: Topic 7.8%, sitewide 11.1% Availability Heuristic: Topic 3.9%, sitewide 9.1% Confirmation Bias: Topic 3.5%, sitewide 7.5% In-Group Bias: Topic 1.0%, sitewide 6.9% Halo Effect: Topic 6.7%, sitewide 6.7% Attempt to Sell a Product or Service: Topic 6.4%, sitewide 0.5% Optimism Bias: Topic 5.7%, sitewide 6.0% Anecdotal: Topic 3.5%, sitewide 5.2% Overconfidence Bias: Topic 3.2%, sitewide 4.6% Anchoring Bias: Topic 0.3%, sitewide 4.0% Self-Serving Bias: Topic 0.9%, sitewide 3.7% Unattributed Quote: Topic 3.6%, sitewide 1.1% Post Hoc (False Cause): Topic 2.0%, sitewide 3.3% Out-Group Homogeneity Bias: Topic 0.6%, sitewide 3.1% Ambiguity (Equivocation): Topic 2.8%, sitewide 0.8% False Dilemma: Topic 2.8%, sitewide 1.5% Fundamental Attribution Error: Topic 0.6%, sitewide 2.7% Recency Bias: Topic 1.7%, sitewide 2.7% Loss Aversion: Topic 0.4%, sitewide 2.5% Framing Effect Sitewide rate Topic rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst