Topic summary
0%4 analyzed articles/videos2,745 analyzed words
BS Summary: These Cannes Lions results contain 43 faulty reasoning types, including Hasty Generalization, Negativity Bias, and Appeal to Authority, with Biased Writer Voice as the most egregious example at 15.5% saturation with 2,733 hits. Analysis detected 19,814 faulty-reasoning hits from 17,633 analyzed words across 4 articles, generating a BS Score of 2.6% and a BS Rank of 42% (9,204 of 15,769 topics). This Cannes Lions is better (less manipulative) than 58.40% of the peer group.
Cannes Lions
Topic ranking list
Topic details
Total words: 17,633
Article count: 4
Authors

Ranking context

Position among analyzed topics

42% percentile
025507510041.6% percentile
2.6% BS Score4 analyzed articles17.6K analyzed words

Reasoning profile

Selected profile versus the sitewide rate

TopicSitewideShared scale 0–50%
0.0%10%20%30%40%50%Framing EffectSitewide 26.9%Topic 5.7%5.7%Appeal to EmotionSitewide 15.9%Topic 1.5%1.5%Biased Writer VoiceSitewide 5.3%Topic 15.5%15.5%Negativity BiasSitewide 19.2%Topic 9.5%9.5%Attempt to Sell a Product…Sitewide 0.5%Topic 6.4%6.4%In-Group BiasSitewide 6.9%Topic 1.0%1.0%Availability HeuristicSitewide 9.1%Topic 3.9%3.9%Confirmation BiasSitewide 7.5%Topic 3.5%3.5%Hasty GeneralizationSitewide 8.1%Topic 11.8%11.8%Anchoring BiasSitewide 4.0%Topic 0.3%0.3%

Sitewide departure map

Above the diagonal means this profile uses the pattern more often

0.0%0.0%10%10%20%20%30%30%40%40%50%50%Framing Effect: Topic 5.7%, sitewide 26.9%Negativity Bias: Topic 9.5%, sitewide 19.2%Appeal to Emotion: Topic 1.5%, sitewide 15.9%Biased Writer Voice: Topic 15.5%, sitewide 5.3%Hasty Generalization: Topic 11.8%, sitewide 8.1%Appeal to Authority: Topic 7.8%, sitewide 11.1%Availability Heuristic: Topic 3.9%, sitewide 9.1%Confirmation Bias: Topic 3.5%, sitewide 7.5%In-Group Bias: Topic 1.0%, sitewide 6.9%Halo Effect: Topic 6.7%, sitewide 6.7%Attempt to Sell a Product or Service: Topic 6.4%, sitewide 0.5%Optimism Bias: Topic 5.7%, sitewide 6.0%Anecdotal: Topic 3.5%, sitewide 5.2%Overconfidence Bias: Topic 3.2%, sitewide 4.6%Anchoring Bias: Topic 0.3%, sitewide 4.0%Self-Serving Bias: Topic 0.9%, sitewide 3.7%Unattributed Quote: Topic 3.6%, sitewide 1.1%Post Hoc (False Cause): Topic 2.0%, sitewide 3.3%Out-Group Homogeneity Bias: Topic 0.6%, sitewide 3.1%Ambiguity (Equivocation): Topic 2.8%, sitewide 0.8%False Dilemma: Topic 2.8%, sitewide 1.5%Fundamental Attribution Error: Topic 0.6%, sitewide 2.7%Recency Bias: Topic 1.7%, sitewide 2.7%Loss Aversion: Topic 0.4%, sitewide 2.5%Framing EffectSitewide rateTopic rate