BS Summary: This article contains 24 faulty reasoning types, including Biased Writer Voice, Appeal to Authority, and Halo Effect, with Attempt to Sell a Product or Service as the most egregious example at 45.4% saturation with 428 hits. Analysis detected 2,241 faulty-reasoning hits from 943 analyzed words, generating a BS Score of 44.5% and a BS Rank of 39% (12,908 of 20,921 articles). This article is better (less manipulative) than 61.70% of the article peer group.
Business by LA Times Studios returns to Cannes Lions with panels on brand experience, AI-driven creativity and the longevity economy — plus exclusive in-studio interviews with leaders shaping the next chapter of media, marketing, and consumer culture.
From the heart of Cannes Lions, Business by LA Times Studios is capturing exclusive conversations with some of the world’s most influential leaders in business, marketing, media, technology, and entertainment.
Through in-studio interviews, we explore the people, ideas, and innovations shaping the future of industry.
LG Ad Solutions’ Xhemile Poley on Why B2B Brands Must Reject the ‘Budget Trap’
S4 Capital’s Scott Spirit on Why Speed is Reckless Without Human Change Management
Salesforce’s LaShonda Anderson-Williams on Building Trust Through Guardrails and Human Judgment
STELIA’s Paul Heathcote on Why Enterprise AI Demands Architecture Over Hype
Driving as You Are: MINI’s CMO on Harmonizing Heritage, EVs and the Imperfect Beauty of Human Character
NBCUniversal’s Matt Strauss on Peacock’s Path to Profitability and the AI-Powered Future of Fandom
Google’s Laura O’Connell on Why AI is the ‘New Language’ of Creativity
Dave Carey - Global EVP Studio & Embedded Solutions, Monks
Anda Gansca – CEO, Knotch
Dr.
Rukmini Iyer - Corporate Vice President, Content, Commerce & Monetization, Microsoft
Amanda Lobato - CMO, Opella Brazil
Chad Reynolds – CEO, Vurvey Labs
Mona Rosene, MS, RD - Global Director of Scientific & Medical Affairs, Niagen Bioscience
Roni Sebastian - Executive Creative Director, Monks
*and more*
ALL THE RIGHT PLACES: CREATING CONNECTED BRAND JOURNEYS
Audiences don’t experience brands in a single place or moment.
They move across platforms, channels, and communities, and they expect every interaction to feel intentional.
This conversation explores how marketers are building brand experiences that travel seamlessly without losing their edge.
We’ll dig into how to give every touchpoint room to breathe while creating a brand journey that feels clear, cohesive, and unmistakably connected.
Moderated by Anna Magzanyan, President of LA Times Studios and NantGames, this engaging panel features industry leaders Elizabeth Beringer, President of Real Chemistry Media; Dr.
Rukmini Iyer, Corporate Vice President of Content, Commerce & Monetization at Microsoft; and Xhemile Poley, Vice President, Global Head of Events at LG Ad Solutions.
When: Monday, June 22, 1:30 PM - 2:00 PM CEST
Where: FQ Beach located at Hôtel Martinez Beachfront, 73 Bd de la Croisette, 06400 Cannes
Elizabeth Beringer
Speaker
Real Chemistry Media
President
Dr.
Rukmini Iyer
Speaker
Microsoft
Corporate Vice President, Content, Commerce & Monetization
Xhemile Poley
Speaker
LG Ad Solutions
Vice President, Global Head of Events
Anna Magzanyan
Moderator
LA Times Studios and NantGames
President
THE CREATIVE NEXUS, PRESENTED BY MAKERS AI
AI scales execution.
Creative excellence — architected into the systems that drive brand growth — is the only advantage that compounds.
When content is infinite and execution is automated, the leaders who endure are those who have built human judgment, persuasion science, contextual intelligence, and media intelligence into a single brand growth system.
Join Jonah Goodhart, Co-Founder & CEO of Mobian, and Jerry Daykin, Head of International Media at Restaurant Brands International Inc.
(Tim Hortons, Burger King, Popeyes, and Firehouse Subs), as they examine how creative excellence becomes the infrastructure of brand growth.
This session is moderated by Anna Magzanyan, President of LA Times Studios and NantGames.
When: Wednesday, June 24, 4:30 PM - 5:00 PM CEST
Where: Les Monks Cafe located at 5 Sq.
Mérimée (right across from the Palais)
Jerry Daykin
Speaker
Restaurant Brands International
Head of International Media
Jonah Goodhart
Speaker
Mobian
Co-Founder & Chief Executive Officer
FIRESIDE CHAT WITH TRU NIAGEN: LONGEVITY AS THE NEXT CONSUMER REVOLUTION
As consumers increasingly prioritize living better, not just longer, longevity is emerging as one of the most influential trends shaping health, wellness and consumer behavior.
At the center of this shift is growing interest in NAD+, a molecule linked to cellular energy and healthy aging that is rapidly moving into the mainstream.
Join Mona Rosene, Global Director of Scientific & Medical Affairs at Niagen Bioscience, innovators behind Tru Niagen and Niagen Plus, and Anna Magzanyan, President of LA Times Studios and NantGames, for a conversation exploring the rise of the longevity movement, what it reveals about evolving consumer priorities and how brands can build trust and relevance in one of the fastest-growing categories shaping consumer behavior.
When: Wednesday, June 24, 5:00 PM - 5:30 PM CEST
Where: Les Monks Cafe located at 5 Sq.
Mérimée (right across from the Palais)
Mona Rosene, MS, RD
Speaker
Niagen Bioscience
Global Director of Medical & Scientific Affairs
SEE WHAT WE BROUGHT TO THE CANNES LIONS LAST YEAR IN THE SIZZLE REEL BELOW, AND GET READY TO JOIN THE CONVERSATION.
“We’re in an AI Gold Rush:” HP’s Ganesha Rasiah on Why Speed Is Everything
Robert Fried Says Niagen Bioscience Has the Key to Better Aging, and He Has the Science to Prove It
Canva’s CCO Rob Giglio on Business Growth and the Future of Work
John Hoctor on Revolutionizing Media Analytics with Newton Research’s AI Agents
Meridith Rojas on MCoBeauty’s Viral Success: Mastering Agile Marketing and “Daring to Dupe” Luxury
FREQUENTLY ASKED QUESTIONS
Who do I contact if I have questions?
Please submit any questions to eventinfo@latimes.com.
Do I need a Cannes Lions Badge to attend?
No, an official Cannes Lions badge is not required to attend.
However, all attendees must register and receive confirmation to gain entry.
I would like to learn more about speaking opportunities with LA Times Studios.
Who should I contact?
If you’re interested in speaking opportunities at LA Times Studios, please contact helya.askari@latimes.com.
Who can I contact about sponsorship inquiries?
For all sponsorship inquires, please contact helya.askari@latimes.com.
THANK YOU TO OUR PARTNERS
Speakers
29speakers27%attributed speech688writer words
Voice mapSelect a segment to jump to its words
Selected voice
100%flagged-word coverageRobert Fried
19 attributed words7.5% of attributed speech67% writer coverage
Attribution is sentence-level. Pattern percentages are calculated only from words assigned to that voice.
Loading…
Loading…
Loading…
Loading…
Analysis
Hover over highlighted words in the article to view the associated bias or fallacy analysis.