Keyword summary
0% 16 analyzed articles/videos 5,763 analyzed words
BS Summary: These Cannes Lions results contain 48 faulty reasoning types, including Attempt to Sell a Product or Service , Framing Effect , and Overconfidence Bias , with Hasty Generalization as the most egregious example at 14.4% saturation with 5,452 hits . Analysis detected 49,603 faulty-reasoning hits from 37,871 analyzed words across 16 articles, generating a BS Score of 2.7% and a BS Rank of 47% (19,069 of 35,700 keywords). This Cannes Lions is better (less manipulative) than 53.40% of the peer group. Cannes Lions
Keyword details
Total words: 37,871
Article count: 16
Authors
Ranking context Position among analyzed keywords
47% percentile 0 25 50 75 100 46.6% percentile 2.7% BS Score16 analyzed articles37.9K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Framing Effect Sitewide 26.9% Keyword 8.8% 8.8% Negativity Bias Sitewide 19.2% Keyword 4.5% 4.5% Appeal to Emotion Sitewide 15.9% Keyword 3.4% 3.4% Attempt to Sell a Product… Sitewide 0.5% Keyword 8.9% 8.9% Indoctrination Sitewide 0.0% Keyword 6.4% 6.4% Hasty Generalization Sitewide 8.1% Keyword 14.4% 14.4% In-Group Bias Sitewide 6.9% Keyword 0.9% 0.9% Availability Heuristic Sitewide 9.1% Keyword 4.0% 4.0% False Dilemma Sitewide 1.5% Keyword 6.0% 6.0% Ambiguity (Equivocation) Sitewide 0.8% Keyword 4.9% 4.9% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 8.8%, sitewide 26.9% Negativity Bias: Keyword 4.5%, sitewide 19.2% Appeal to Emotion: Keyword 3.4%, sitewide 15.9% Hasty Generalization: Keyword 14.4%, sitewide 8.1% Appeal to Authority: Keyword 8.1%, sitewide 11.1% Availability Heuristic: Keyword 4.0%, sitewide 9.1% Attempt to Sell a Product or Service: Keyword 8.9%, sitewide 0.5% Overconfidence Bias: Keyword 8.4%, sitewide 4.6% Optimism Bias: Keyword 7.9%, sitewide 6.0% Halo Effect: Keyword 7.8%, sitewide 6.7% Confirmation Bias: Keyword 3.7%, sitewide 7.5% In-Group Bias: Keyword 0.9%, sitewide 6.9% Indoctrination: Keyword 6.4%, sitewide 0.0% Biased Writer Voice: Keyword 6.4%, sitewide 5.3% False Dilemma: Keyword 6.0%, sitewide 1.5% Anecdotal: Keyword 3.0%, sitewide 5.2% Ambiguity (Equivocation): Keyword 4.9%, sitewide 0.8% Anchoring Bias: Keyword 0.7%, sitewide 4.0% Self-Serving Bias: Keyword 0.9%, sitewide 3.7% Post Hoc (False Cause): Keyword 2.9%, sitewide 3.3% Out-Group Homogeneity Bias: Keyword 0.2%, sitewide 3.1% Fundamental Attribution Error: Keyword 0.3%, sitewide 2.7% Recency Bias: Keyword 1.9%, sitewide 2.7% Begging the Question: Keyword 2.5%, sitewide 1.7% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst