Speaker summary
⁠98%1 analyzed article/video31 analyzed words
BS Summary: These Circana results contain 3 faulty reasoning types, including Availability Heuristic and Hasty Generalization, with Appeal to Authority as the most egregious example at 100% saturation with 31 hits. Analysis detected 93 faulty-reasoning hits from 31 analyzed words across 1 article, generating a BS Score of 100% and a BS Rank of ⁠98% (815 of 28,200 speakers). This Circana is worse (more manipulative) than 97.10% of the peer group.
Circana
Speaker ranking list
Speaker details
Total words: 31
Article count: 1
Authors

Ranking context

Position among analyzed speakers

97% percentile
025507510097.1% percentile
100.0% BS Score1 analyzed videos31 analyzed words

Reasoning profile

Selected profile versus the sitewide rate

SpeakerSitewideShared scale 0–125%
0.0%20%40%60%80%100%120%Hasty GeneralizationSitewide 8.1%Speaker 100.0%100.0%Availability HeuristicSitewide 9.1%Speaker 100.0%100.0%Appeal to AuthoritySitewide 11.1%Speaker 100.0%100.0%

Sitewide departure map

Above the diagonal means this profile uses the pattern more often

0.0%0.0%20%20%40%40%60%60%80%80%100%100%120%120%Appeal to Authority: Speaker 100.0%, sitewide 11.1%Availability Heuristic: Speaker 100.0%, sitewide 9.1%Hasty Generalization: Speaker 100.0%, sitewide 8.1%Appeal to AuthoritySitewide rateSpeaker rate

Analyzed articles and videos