Speaker summary
⁠70%1 analyzed article/video923.5 analyzed words
BS Summary: These Kirk McLaughlin results contain 17 faulty reasoning types, including Halo Effect, Indoctrination, and Hasty Generalization, with Appeal to Authority as the most egregious example at 15.3% saturation with 202 hits. Analysis detected 1,125.05 faulty-reasoning hits from 923.5 analyzed words across 1 article, generating a BS Score of 6% and a BS Rank of ⁠4% (26,723 of 27,798 speakers). This Kirk McLaughlin is better (less manipulative) than 96.10% of the peer group.
Kirk McLaughlin
Speaker details
Total words: 923.5
Article count: 1
Authors

Ranking context

Position among analyzed speakers

4% percentile
02550751003.9% percentile
6.0% BS Score1 analyzed videos923.5 analyzed words

Reasoning profile

Selected profile versus the sitewide rate

SpeakerSitewideShared scale 0–25%
0.0%5%10%15%20%25%Appeal to EmotionSitewide 15.9%Speaker 2.3%2.3%IndoctrinationSitewide 0.0%Speaker 10.7%10.7%Halo EffectSitewide 6.7%Speaker 15.5%15.5%Attempt to Sell a Product…Sitewide 0.5%Speaker 6.3%6.3%Appeal to AuthoritySitewide 11.1%Speaker 15.3%15.3%Overconfidence BiasSitewide 4.6%Speaker 8.5%8.5%Availability HeuristicSitewide 9.1%Speaker 5.9%5.9%Straw ManSitewide 0.9%Speaker 3.3%3.3%Anchoring BiasSitewide 4.0%Speaker 1.9%1.9%Optimism BiasSitewide 6.0%Speaker 8.1%8.1%

Sitewide departure map

Above the diagonal means this profile uses the pattern more often

0.0%0.0%5%5%10%10%15%15%20%20%25%25%Appeal to Emotion: Speaker 2.3%, sitewide 15.9%Halo Effect: Speaker 15.5%, sitewide 6.7%Appeal to Authority: Speaker 15.3%, sitewide 11.1%Indoctrination: Speaker 10.7%, sitewide 0.0%Availability Heuristic: Speaker 5.9%, sitewide 9.1%Overconfidence Bias: Speaker 8.5%, sitewide 4.6%Hasty Generalization: Speaker 7.7%, sitewide 8.1%Optimism Bias: Speaker 8.1%, sitewide 6.0%Attempt to Sell a Product or Service: Speaker 6.3%, sitewide 0.5%Anecdotal: Speaker 5.8%, sitewide 5.2%Anchoring Bias: Speaker 1.9%, sitewide 4.0%Self-Serving Bias: Speaker 2.3%, sitewide 3.7%Straw Man: Speaker 3.3%, sitewide 0.9%Fundamental Attribution Error: Speaker 3.0%, sitewide 2.7%Recency Bias: Speaker 1.1%, sitewide 2.7%Representativeness Heuristic: Speaker 2.7%, sitewide 1.9%Hindsight Bias: Speaker 1.8%, sitewide 1.4%Appeal to EmotionSitewide rateSpeaker rate

Analyzed articles and videos