Speaker summary
64%1 analyzed article/video80.5 analyzed words
BS Summary: These Brigham Buhler results contain 11 faulty reasoning types, including Appeal to Authority, Attempt to Sell a Product or Service, and Post Hoc (False Cause), with Appeal to Emotion as the most egregious example at 39.2% saturation with 51 hits. Analysis detected 294 faulty-reasoning hits from 80.5 analyzed words across 1 article, generating a BS Score of 20.6% and a BS Rank of 33% (18,992 of 28,364 speakers). This Brigham Buhler is better (less manipulative) than 67.00% of the peer group.
Brigham Buhler
Speaker details
Total words: 80.5
Article count: 1
Authors

Ranking context

Position among analyzed speakers

33% percentile
025507510033.0% percentile
20.6% BS Score1 analyzed videos80.5 analyzed words

Reasoning profile

Selected profile versus the sitewide rate

SpeakerSitewideShared scale 0–50%
0.0%10%20%30%40%50%Attempt to Sell a Product…Sitewide 0.5%Speaker 26.1%26.1%Appeal to EmotionSitewide 15.9%Speaker 39.2%39.2%Post Hoc (False Cause)Sitewide 3.3%Speaker 26.1%26.1%Self-Serving BiasSitewide 3.7%Speaker 26.1%26.1%Slippery SlopeSitewide 1.7%Speaker 21.5%21.5%Appeal to AuthoritySitewide 11.1%Speaker 26.1%26.1%IndoctrinationSitewide 0.0%Speaker 13.1%13.1%Begging the QuestionSitewide 1.7%Speaker 13.1%13.1%Status Quo BiasSitewide 2.2%Speaker 10.8%10.8%BandwagonSitewide 2.2%Speaker 10.8%10.8%

Sitewide departure map

Above the diagonal means this profile uses the pattern more often

0.0%0.0%10%10%20%20%30%30%40%40%50%50%Appeal to Emotion: Speaker 39.2%, sitewide 15.9%Appeal to Authority: Speaker 26.1%, sitewide 11.1%Attempt to Sell a Product or Service: Speaker 26.1%, sitewide 0.5%Post Hoc (False Cause): Speaker 26.1%, sitewide 3.3%Self-Serving Bias: Speaker 26.1%, sitewide 3.7%Slippery Slope: Speaker 21.5%, sitewide 1.7%Begging the Question: Speaker 13.1%, sitewide 1.7%Indoctrination: Speaker 13.1%, sitewide 0.0%Optimism Bias: Speaker 13.1%, sitewide 6.0%Bandwagon: Speaker 10.8%, sitewide 2.2%Status Quo Bias: Speaker 10.8%, sitewide 2.2%Appeal to EmotionSitewide rateSpeaker rate

Analyzed articles and videos