Keyword summary
⁠91%2 analyzed articles/videos2,172 analyzed words
BS Summary: These Pepsico results contain 38 faulty reasoning types, including Hasty Generalization, Negativity Bias, and Appeal to Authority, with Appeal to Emotion as the most egregious example at 15.8% saturation with 896 hits. Analysis detected 7,311 faulty-reasoning hits from 5,667 analyzed words across 2 articles, generating a BS Score of 3.4% and a BS Rank of ⁠61% (13,653 of 34,833 keywords). This Pepsico is worse (more manipulative) than 60.80% of the peer group.
Pepsico
Keyword ranking list
PercentileKeywordBS Score
⁠0%Tropic Care Of Florida1%
⁠0%Running Back1%
⁠0%Javian Hawkins1%
⁠0%Atlanta Falcons1%
⁠0%Anthony Romano1%
⁠61%Pepsico (selected)4%
⁠100%Rad Power Bikes60%
⁠100%Mike Lewis60%
⁠100%Joni Balter60%
⁠100%Lawrence O'donnell69%
⁠100%Bondi Beach Shooting70%
Keyword details
Total words: 5,667
Article count: 2
Authors

Ranking context

Position among analyzed keywords

61% percentile
025507510060.8% percentile
3.4% BS Score2 analyzed articles5.7K analyzed words

Reasoning profile

Selected profile versus the sitewide rate

KeywordSitewideShared scale 0–50%
0.0%10%20%30%40%50%Framing EffectSitewide 26.9%Keyword 4.8%4.8%Attempt to Sell a Product…Sitewide 0.5%Keyword 9.9%9.9%Hasty GeneralizationSitewide 8.1%Keyword 15.8%15.8%Halo EffectSitewide 6.7%Keyword 0.3%0.3%Confirmation BiasSitewide 7.5%Keyword 1.7%1.7%Optimism BiasSitewide 6.0%Keyword 1.4%1.4%Availability HeuristicSitewide 9.1%Keyword 4.6%4.6%Negativity BiasSitewide 19.2%Keyword 14.8%14.8%Ambiguity (Equivocation)Sitewide 0.8%Keyword 4.5%4.5%AnecdotalSitewide 5.2%Keyword 2.6%2.6%

Sitewide departure map

Above the diagonal means this profile uses the pattern more often

0.0%0.0%10%10%20%20%30%30%40%40%50%50%Framing Effect: Keyword 4.8%, sitewide 26.9%Negativity Bias: Keyword 14.8%, sitewide 19.2%Appeal to Emotion: Keyword 15.8%, sitewide 15.9%Hasty Generalization: Keyword 15.8%, sitewide 8.1%Appeal to Authority: Keyword 11.6%, sitewide 11.1%Attempt to Sell a Product or Service: Keyword 9.9%, sitewide 0.5%Availability Heuristic: Keyword 4.6%, sitewide 9.1%Biased Writer Voice: Keyword 7.8%, sitewide 5.3%Confirmation Bias: Keyword 1.7%, sitewide 7.5%Halo Effect: Keyword 0.3%, sitewide 6.7%Optimism Bias: Keyword 1.4%, sitewide 6.0%Anecdotal: Keyword 2.6%, sitewide 5.2%Overconfidence Bias: Keyword 2.0%, sitewide 4.6%Ambiguity (Equivocation): Keyword 4.5%, sitewide 0.8%Self-Serving Bias: Keyword 2.3%, sitewide 3.7%Post Hoc (False Cause): Keyword 2.0%, sitewide 3.3%Representativeness Heuristic: Keyword 3.3%, sitewide 1.9%Out-Group Homogeneity Bias: Keyword 1.5%, sitewide 3.1%Pessimism Bias: Keyword 2.9%, sitewide 1.9%Fundamental Attribution Error: Keyword 2.7%, sitewide 2.7%False Dilemma: Keyword 2.7%, sitewide 1.5%Recency Bias: Keyword 1.3%, sitewide 2.7%Loss Aversion: Keyword 0.8%, sitewide 2.5%Bandwagon: Keyword 0.8%, sitewide 2.2%Framing EffectSitewide rateKeyword rate

Analyzed articles and videos