Keyword summary
75% 8 analyzed articles/videos 2,630 analyzed words
BS Summary: These Nike results contain 48 faulty reasoning types, including Biased Writer Voice , Hasty Generalization , and Self-Serving Bias , with Framing Effect as the most egregious example at 13% saturation with 1,688 hits . Analysis detected 18,060 faulty-reasoning hits from 13,003 analyzed words across 8 articles, generating a BS Score of 2.9% and a BS Rank of 51% (17,256 of 34,717 keywords). This Nike is worse (more manipulative) than 50.30% of the peer group. Nike
Keyword details
Total words: 13,003
Article count: 8
Authors
Ranking context Position among analyzed keywords
50% percentile 0 25 50 75 100 50.3% percentile 2.9% BS Score8 analyzed articles13K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Framing Effect Sitewide 26.9% Keyword 13.0% 13.0% Appeal to Emotion Sitewide 15.9% Keyword 3.0% 3.0% Negativity Bias Sitewide 19.2% Keyword 7.3% 7.3% Biased Writer Voice Sitewide 5.3% Keyword 12.7% 12.7% Appeal to Authority Sitewide 11.1% Keyword 4.3% 4.3% In-Group Bias Sitewide 6.9% Keyword 2.5% 2.5% Self-Serving Bias Sitewide 3.7% Keyword 7.8% 7.8% Halo Effect Sitewide 6.7% Keyword 2.8% 2.8% Indoctrination Sitewide 0.0% Keyword 3.4% 3.4% Availability Heuristic Sitewide 9.1% Keyword 5.9% 5.9% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 13.0%, sitewide 26.9% Negativity Bias: Keyword 7.3%, sitewide 19.2% Appeal to Emotion: Keyword 3.0%, sitewide 15.9% Biased Writer Voice: Keyword 12.7%, sitewide 5.3% Appeal to Authority: Keyword 4.3%, sitewide 11.1% Hasty Generalization: Keyword 10.9%, sitewide 8.1% Availability Heuristic: Keyword 5.9%, sitewide 9.1% Self-Serving Bias: Keyword 7.8%, sitewide 3.7% Confirmation Bias: Keyword 7.1%, sitewide 7.5% In-Group Bias: Keyword 2.5%, sitewide 6.9% Halo Effect: Keyword 2.8%, sitewide 6.7% Optimism Bias: Keyword 4.7%, sitewide 6.0% Post Hoc (False Cause): Keyword 5.7%, sitewide 3.3% Anecdotal: Keyword 3.7%, sitewide 5.2% Overconfidence Bias: Keyword 2.3%, sitewide 4.6% Politically Right Leaning Bias: Keyword 4.1%, sitewide 1.4% Anchoring Bias: Keyword 1.2%, sitewide 4.0% Indoctrination: Keyword 3.4%, sitewide 0.0% Unattributed Quote: Keyword 3.3%, sitewide 1.1% Ad Hominem: Keyword 3.2%, sitewide 2.2% Out-Group Homogeneity Bias: Keyword 2.7%, sitewide 3.1% Fundamental Attribution Error: Keyword 1.7%, sitewide 2.7% Recency Bias: Keyword 1.2%, sitewide 2.7% Loss Aversion: Keyword 1.8%, sitewide 2.5% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst