Keyword summary
16% 2 analyzed articles/videos 2,464 analyzed words
BS Summary: These Mercury results contain 40 faulty reasoning types, including Biased Writer Voice , Overconfidence Bias , and Ambiguity (Equivocation) , with Unattributed Quote as the most egregious example at 17.2% saturation with 1,692 hits . Analysis detected 7,098 faulty-reasoning hits from 9,856 analyzed words across 2 articles, generating a BS Score of 1.8% and a BS Rank of 18% (31,033 of 37,536 keywords). This Mercury is better (less manipulative) than 82.70% of the peer group. Mercury
Keyword details
Total words: 9,856
Article count: 2
Authors
Ranking context Position among analyzed keywords
17% percentile 0 25 50 75 100 17.3% percentile 1.8% BS Score2 analyzed articles9.9K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Framing Effect Sitewide 26.9% Keyword 4.1% 4.1% Negativity Bias Sitewide 19.2% Keyword 1.9% 1.9% Unattributed Quote Sitewide 1.1% Keyword 17.2% 17.2% Appeal to Emotion Sitewide 15.9% Keyword 0.6% 0.6% Appeal to Authority Sitewide 11.1% Keyword 2.0% 2.0% Availability Heuristic Sitewide 9.1% Keyword 2.3% 2.3% Confirmation Bias Sitewide 7.5% Keyword 1.0% 1.0% Halo Effect Sitewide 6.7% Keyword 0.5% 0.5% Optimism Bias Sitewide 6.0% Keyword 0.6% 0.6% Anecdotal Sitewide 5.2% Keyword 0.5% 0.5% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 4.1%, sitewide 26.9% Negativity Bias: Keyword 1.9%, sitewide 19.2% Unattributed Quote: Keyword 17.2%, sitewide 1.1% Appeal to Emotion: Keyword 0.6%, sitewide 15.9% Appeal to Authority: Keyword 2.0%, sitewide 11.1% Availability Heuristic: Keyword 2.3%, sitewide 9.1% Hasty Generalization: Keyword 3.8%, sitewide 8.1% Confirmation Bias: Keyword 1.0%, sitewide 7.5% Halo Effect: Keyword 0.5%, sitewide 6.7% Biased Writer Voice: Keyword 6.5%, sitewide 5.3% Optimism Bias: Keyword 0.6%, sitewide 6.0% Overconfidence Bias: Keyword 5.3%, sitewide 4.6% Anecdotal: Keyword 0.5%, sitewide 5.2% Ambiguity (Equivocation): Keyword 4.4%, sitewide 0.8% Anchoring Bias: Keyword 1.2%, sitewide 4.0% Self-Serving Bias: Keyword 0.6%, sitewide 3.7% Post Hoc (False Cause): Keyword 2.2%, sitewide 3.3% Fundamental Attribution Error: Keyword 1.3%, sitewide 2.7% Recency Bias: Keyword 1.3%, sitewide 2.7% Politically Left Leaning Bias: Keyword 2.7%, sitewide 2.0% Loss Aversion: Keyword 0.1%, sitewide 2.5% Bandwagon: Keyword 0.1%, sitewide 2.2% Status Quo Bias: Keyword 0.3%, sitewide 2.2% Ad Hominem: Keyword 1.7%, sitewide 2.2% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst