Keyword summary
â 83% 6 analyzed articles/videos 1,400 analyzed words
BS Summary: These Mcdonald's results contain 42 faulty reasoning types, including Framing Effect , Appeal to Emotion , and Negativity Bias , with Attempt to Sell a Product or Service as the most egregious example at 23.9% saturation with 2,307 hits . Analysis detected 11,865 faulty-reasoning hits from 9,660 analyzed words across 6 articles, generating a BS Score of 2.9% and a BS Rank of â 52% (18,331 of 37,536 keywords). This Mcdonald's is worse (more manipulative) than 51.20% of the peer group. Mcdonald's
Keyword details
Total words: 9,660
Article count: 6
Authors
Ranking context Position among analyzed keywords
51% percentile 0 25 50 75 100 51.2% percentile 2.9% BS Score6 analyzed articles9.7K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0â50%
0.0% 10% 20% 30% 40% 50% Attempt to Sell a Product⌠Sitewide 0.5% Keyword 23.9% 23.9% Framing Effect Sitewide 26.9% Keyword 9.9% 9.9% Negativity Bias Sitewide 19.2% Keyword 7.5% 7.5% Appeal to Emotion Sitewide 15.9% Keyword 8.8% 8.8% Availability Heuristic Sitewide 9.1% Keyword 2.7% 2.7% In-Group Bias Sitewide 6.9% Keyword 0.9% 0.9% Confirmation Bias Sitewide 7.5% Keyword 2.0% 2.0% Appeal to Authority Sitewide 11.1% Keyword 5.8% 5.8% Quote-first Misdirection Sitewide 0.0% Keyword 4.1% 4.1% Biased Writer Voice Sitewide 5.3% Keyword 2.0% 2.0% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 9.9%, sitewide 26.9% Attempt to Sell a Product or Service: Keyword 23.9%, sitewide 0.5% Negativity Bias: Keyword 7.5%, sitewide 19.2% Appeal to Emotion: Keyword 8.8%, sitewide 15.9% Appeal to Authority: Keyword 5.8%, sitewide 11.1% Availability Heuristic: Keyword 2.7%, sitewide 9.1% Hasty Generalization: Keyword 4.8%, sitewide 8.1% Confirmation Bias: Keyword 2.0%, sitewide 7.5% In-Group Bias: Keyword 0.9%, sitewide 6.9% Halo Effect: Keyword 5.7%, sitewide 6.7% Optimism Bias: Keyword 4.1%, sitewide 6.0% Biased Writer Voice: Keyword 2.0%, sitewide 5.3% Anecdotal: Keyword 2.6%, sitewide 5.2% Overconfidence Bias: Keyword 2.1%, sitewide 4.6% Fundamental Attribution Error: Keyword 4.2%, sitewide 2.7% Quote-first Misdirection: Keyword 4.1%, sitewide 0.0% Anchoring Bias: Keyword 1.1%, sitewide 4.0% Self-Serving Bias: Keyword 3.2%, sitewide 3.7% Unattributed Quote: Keyword 3.3%, sitewide 1.1% Post Hoc (False Cause): Keyword 0.9%, sitewide 3.3% Recency Bias: Keyword 3.1%, sitewide 2.7% False Dilemma: Keyword 2.6%, sitewide 1.5% Loss Aversion: Keyword 1.8%, sitewide 2.5% Bandwagon: Keyword 1.6%, sitewide 2.2% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst