Mike Lindell quits MyPillow so he can focus on his run for Minnesota governor 46%

By Rachel Dobkin73%

8/5/2026, 6:07:30 PM

BS Summary: This article contains 27 faulty reasoning types, including Biased Writer Voice, Post Hoc (False Cause), and Recency Bias, with Self-Serving Bias as the most egregious example at 30% saturation with 158 hits. Analysis detected 969 faulty-reasoning hits from 526 analyzed words, generating a BS Score of 41.6% and a BS Rank of 46% (15,216 of 28,118 articles). This article is better (less manipulative) than 54.10% of the article peer group.

Mike Lindell has stepped down as CEO of his bedding company, MyPillow, to focus on his run for Minnesota governor. 
“Today, I’ve made one of the biggest decisions of my life. 
I'm stepping down as CEO of MyPillow so I can devote 100% of my time and energy to my campaign for Governor of Minnesota,” Lindell, who founded the company in 2004, wrote on X Tuesday. 
“Minnesota deserves my full attention, and that's exactly what I'm giving it. 
I'm all in, and I can't wait to earn your vote,” he added. 
Lindell, a Minnesota native, announced late last year that he would enter the gubernatorial race. 
Last month, President Donald Trump gave Lindell his endorsement, calling him “one of America’s greatest and most hard working Patriots.” 
At an event for Minnesota’s farmers, Lindell name-dropped Trump, telling the audience of his opponents,  I have an advantage over everyone up here. 
I can call up and work with the president of the United States.” 
With Lindell gone, Jim Furlong, who served as the company’s president from 2004 to 2019, will return as CEO. 
“Real leadership means knowing when to lead, when to trust your team, and when to put a larger calling first,” Lindell said in a press release. 
“I trust Jim and the Board to protect our employees, our customers, and our Minnesota roots.” 
The company has promised that no Minnesota jobs will be affected by the change in leadership. 
Aside from his MyPillow product, Lindell is known for spreading baseless conspiracy theories about the 2020 presidential election. 
In September 2025, a federal judge in Minnesota ruled that Lindell defamed election technology firm Smartmatic by falsely claiming its voting machines helped rig the election. 
In June, it was reported that Lindell settled a $1.3 billion defamation lawsuit that another election tech company formerly known as Dominion Voting Systems filed against him in 2021 over his 2020 conspiracy theories. 
In his Truth Social post announcing his support for Lindell, Trump, who continues to baselessly claim that former President Joe Biden stole the 2020 election from him, wrote, “Nobody has sacrificed more than Mike Lindell in fighting for our country, especially when it comes to Election Integrity.” 
Minnesota’s Republican and Democratic primary elections for governor will take place Tuesday. 
Lindell is leading his Republican opponents by nine points in a recent KSTP/SurveyUSA poll. 
The MyPillow founder has 35 percent support from likely Republican primary voters, while Minnesota state Representative Lisa Demuth has 26 percent and businessman Kendall Qualls has 11 percent. 
The biggest name in the Democratic primary is US Senator Amy Klobuchar. 
Current Minnesota Governor Tim Walz abruptly announced in January that he would not seek re-election amid scrutiny of his handling of welfare fraud in the state. 
In his statement announcing that he would no longer seek a third term, Walz defended his work to root out fraud: “We’ve gone to the legislature time and again to get more tools to combat fraud. 
We’ve fired people who weren’t doing their jobs. 
We’ve seen people go to jail for stealing from our state.” 
Article reasoning-pattern comparisonThis article: 1.5%Rachel Dobkin: 1.9%The Independent: 3.2%Confirmation Bias1.5%This article: 5.3%Rachel Dobkin: 0.4%The Independent: 1.0%Anchoring Bias5.3%This article: 7.0%Rachel Dobkin: 2.5%The Independent: 3.2%Availability Heuristic7.0%This article: 5.3%Rachel Dobkin: 0.7%The Independent: 1.0%Representativeness Heuristic5.3%This article: 0.0%Rachel Dobkin: 0.2%The Independent: 0.7%Hindsight Bias0.0%This article: 0.0%Rachel Dobkin: 2.8%The Independent: 1.0%Overconfidence Bias0.0%This article: 0.0%Rachel Dobkin: 8.1%The Independent: 6.4%Framing Effect0.0%This article: 6.7%Rachel Dobkin: 0.4%The Independent: 0.5%Loss Aversion6.7%This article: 3.6%Rachel Dobkin: 0.3%The Independent: 0.4%Status Quo Bias3.6%This article: 0.0%Rachel Dobkin: 0.4%The Independent: 0.1%Sunk Cost Effect0.0%This article: 2.3%Rachel Dobkin: 2.6%The Independent: 1.9%Optimism Bias2.3%This article: 8.9%Rachel Dobkin: 1.1%The Independent: 1.3%Pessimism Bias8.9%This article: 8.4%Rachel Dobkin: 9.4%The Independent: 9.1%Negativity Bias8.4%This article: 30.0%Rachel Dobkin: 3.0%The Independent: 1.6%Self-Serving Bias30.0%This article: 8.4%Rachel Dobkin: 1.6%The Independent: 0.8%Fundamental Attribution Error8.4%This article: 0.0%Rachel Dobkin: 0.2%The Independent: 0.2%Actor-Observer Bias0.0%This article: 0.0%Rachel Dobkin: 1.9%The Independent: 1.3%In-Group Bias0.0%This article: 0.0%Rachel Dobkin: 0.7%The Independent: 0.5%Out-Group Homogeneity Bias0.0%This article: 3.8%Rachel Dobkin: 1.7%The Independent: 2.2%Halo Effect3.8%This article: 0.0%Rachel Dobkin: 0.1%The Independent: 0.2%Horn Effect0.0%This article: 0.0%Rachel Dobkin: 0.0%The Independent: 0.0%Dunning-Kruger Effect0.0%This article: 9.1%Rachel Dobkin: 1.3%The Independent: 1.5%Recency Bias9.1%This article: 2.3%Rachel Dobkin: 0.3%The Independent: 0.4%Primacy Effect2.3%This article: 0.0%Rachel Dobkin: 0.0%The Independent: 0.0%Blind-Spot Bias0.0%This article: 3.4%Rachel Dobkin: 2.0%The Independent: 1.3%Ad Hominem3.4%This article: 0.0%Rachel Dobkin: 0.5%The Independent: 0.1%Straw Man0.0%This article: 8.7%Rachel Dobkin: 3.1%The Independent: 3.1%Appeal to Authority8.7%This article: 0.0%Rachel Dobkin: 1.1%The Independent: 1.0%False Dilemma0.0%This article: 0.0%Rachel Dobkin: 0.4%The Independent: 0.5%Slippery Slope0.0%This article: 0.0%Rachel Dobkin: 0.1%The Independent: 0.2%Circular Reasoning0.0%This article: 2.1%Rachel Dobkin: 3.1%The Independent: 3.5%Hasty Generalization2.1%This article: 0.0%Rachel Dobkin: 0.2%The Independent: 0.6%Red Herring0.0%This article: 2.5%Rachel Dobkin: 0.7%The Independent: 0.5%Bandwagon2.5%This article: 2.5%Rachel Dobkin: 6.1%The Independent: 5.4%Appeal to Emotion2.5%This article: 8.9%Rachel Dobkin: 0.9%The Independent: 0.9%Begging the Question8.9%This article: 11.4%Rachel Dobkin: 2.1%The Independent: 2.9%Post Hoc (False Cause)11.4%This article: 0.0%Rachel Dobkin: 0.1%The Independent: 0.1%Tu Quoque0.0%This article: 0.0%Rachel Dobkin: 0.5%The Independent: 0.7%Burden of Proof0.0%This article: 0.0%Rachel Dobkin: 0.0%The Independent: 0.1%Appeal to Nature0.0%This article: 0.0%Rachel Dobkin: 0.1%The Independent: 0.1%Composition/Division0.0%This article: 0.0%Rachel Dobkin: 1.2%The Independent: 1.8%Anecdotal0.0%This article: 0.0%Rachel Dobkin: 0.0%The Independent: 0.2%No True Scotsman0.0%This article: 4.6%Rachel Dobkin: 1.7%The Independent: 1.6%Ambiguity (Equivocation)4.6%This article: 0.0%Rachel Dobkin: 0.0%The Independent: 0.0%Gambler’s Fallacy0.0%This article: 0.0%Rachel Dobkin: 0.0%The Independent: 0.0%Middle Ground0.0%This article: 0.0%Rachel Dobkin: 0.0%The Independent: 0.0%Personal Incredulity0.0%This article: 0.0%Rachel Dobkin: 0.2%The Independent: 0.1%Special Pleading0.0%This article: 0.0%Rachel Dobkin: 0.1%The Independent: 0.2%Genetic Fallacy0.0%This article: 5.1%Rachel Dobkin: 3.1%The Independent: 2.1%Unattributed Quote5.1%This article: 8.9%Rachel Dobkin: 1.7%The Independent: 1.5%Quote-first Misdirection8.9%This article: 16.9%Rachel Dobkin: 7.7%The Independent: 4.8%Biased Writer Voice16.9%This article: 0.0%Rachel Dobkin: 0.8%The Independent: 0.9%Indoctrination0.0%This article: 0.0%Rachel Dobkin: 1.9%The Independent: 0.6%Politically Left Leaning Bias0.0%This article: 3.4%Rachel Dobkin: 0.4%The Independent: 0.4%Politically Right Leaning Bias3.4%This article: 3.0%Rachel Dobkin: 0.3%The Independent: 0.5%Attempt to Sell a Product or S…3.0%

526 words analyzed.

Speakers

4speakers55%attributed speech238writer words
Selected voice

Donald Trump

100%flagged-word coverage
67 attributed words23% of attributed speech74% writer coverage
0%37.5%75.0%Quote-first Misdirection+70.1 ptsWriter: 0.0%Donald Trump: 70.1%70.1%Biased Writer Voice-7.6 ptsWriter: 7.6%Donald Trump: 0.0%0.0%Politically Right Leaning -7.6 ptsWriter: 7.6%Donald Trump: 0.0%0.0%

Attribution is sentence-level. Pattern percentages are calculated only from words assigned to that voice.

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Analysis

Hover over highlighted words in the article to view the associated bias or fallacy analysis.