Gizmodo⁠59%

Live Updates From Samsung's July 2026 Galaxy Unpacked 🔴 ⁠76%

By Raymond Wong⁠93% Kyle Barr⁠73% Matt Wille⁠93%

7/20/2026, 11:00:32 AM

BS Summary: This article contains 20 faulty reasoning types, including Availability Heuristic, Optimism Bias, and Hasty Generalization, with Biased Writer Voice as the most egregious example at 47.2% saturation with 276 hits. Analysis detected 1,152 faulty-reasoning hits from 585 analyzed words, generating a BS Score of 68.1% and a BS Rank of ⁠76% (4,989 of 20,515 articles). This article is worse (more manipulative) than 75.70% of the article peer group.

Here we go again. 
On Wednesday, July 22, Samsung’s holding its second Galaxy Unpacked event of the year in London. 
Gizmodo's Raymond Wong and Adriano Contreras will be flying across the pond to see the new foldables that Samsung has in store—and live blogging everything before, during, and after the keynote kicks off at 9 a.m. 
ET / 2 p.m. 
BST. 
Samsung is unlikely to break from its tradition of using its summer Unpacked event to announce new foldable phones and smartwatches. 
We're expecting to see new versions of the Galaxy Z Flip and Z Fold, as well as a new wider and shorter book-style foldable aimed at getting the jump on Apple's first foldable, allegedly launching in September. 
Galaxy Watch 9 and Galaxy Watch Ultra 2 smartwatches are pretty likely, too. 
Grab your popcorn and join us in the comments to speculate what Samsung will announce. 
Will foldables finally have their big moment this year? 
Do smartwatches still excite? 
Okay Samsung, We Get It, It's a Book Foldable 
Seriously, Samsung, if you hadn't already made it obvious, we know the Samsung Galaxy Z Fold "Ultra" will be a squatter, book-style foldable. 
The entire pre-show reel playing on YouTube right now is a collection of shorts giving us an idea what the next phone will look like. 
Funnily enough, Samsung includes a little note in the bottom of some of these scenes saying that some images were created with AI "with edits." 
I wonder how many times it took the video generator to get the correct dimensions. —Kyle Barr 
Unpacked Spoilers 
You can't keep the genie in the bottle forever. 
There are enough people at the Samsung Unpacked in London, U.K., that eventually something will fall through the cracks. 
Still, this random tweet showcasing a comparison between the Galaxy Z Fold 7 and Galaxy Z Fold ‘Ultra’ only has us more excited to see what's coming. 
Look, ma! 
No crease! —Kyle Barr 
We’re Ready for the Show 
We just got into the venue at Old Billingsgate. 
It's a much smaller space than past Galaxy Unpacked events. 
But the vibes in the room are very good! 
There's a buzz here about the Z Fold 8 that I haven't felt at a Samsung event in a while. 
The show starts in less in about 40 minutes, LFG! —Raymond Wong 
Pounding Back Coffees 
My colleague Adriano Contreras is with me in London. 
Definitely check out Gizmodo's Instagram later today for some cool videos. 
We'll be posting hands-ons with all of the products that Samsung announces. —Raymond Wong 
Good Morning From London! 
I landed in London on Sunday and have been busy taking in the city and preparing for today's keynote. 
The weather has been ah-mazing here. 
How is it still light out at 9:30 p.m.? —Raymond Wong 
Any Bright Colors for Us, Samsung? 
With smartphone design mostly staying the same year-over-year these days, one of the only surprises companies like Samsung have left for customers is the new year's colorways. 
Well, unless you're Samsung; the Galaxy Z Flip 8's color options leaked earlier this month, and they're not super exciting. 
Let's hope Samsung has some bright surprises up its sleeves. 
Here Come More Foldables 
The leaks have been nonstop. 
If you want an early preview of what's coming on Wednesday, check out my curated post for the expected Galaxy Z Flip 8, Z Fold 8, Z Fold 8 Ultra, Galaxy Watch Ultra 2, and Galaxy Watch 9. —Raymond Wong 
Article reasoning-pattern comparisonThis article: 11.8%Raymond Wong: 15.7%Gizmodo: 4.2%Confirmation Bias11.8%This article: 4.3%Raymond Wong: 5.5%Gizmodo: 1.5%Anchoring Bias4.3%This article: 18.1%Raymond Wong: 9.5%Gizmodo: 3.0%Availability Heuristic18.1%This article: 6.8%Raymond Wong: 2.3%Gizmodo: 1.5%Representativeness Heuristic6.8%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.7%Hindsight Bias0.0%This article: 2.9%Raymond Wong: 2.3%Gizmodo: 2.2%Overconfidence Bias2.9%This article: 5.8%Raymond Wong: 2.5%Gizmodo: 5.6%Framing Effect5.8%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.6%Loss Aversion0.0%This article: 8.2%Raymond Wong: 2.7%Gizmodo: 0.4%Status Quo Bias8.2%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.3%Sunk Cost Effect0.0%This article: 17.6%Raymond Wong: 8.4%Gizmodo: 3.9%Optimism Bias17.6%This article: 2.2%Raymond Wong: 0.7%Gizmodo: 2.2%Pessimism Bias2.2%This article: 5.0%Raymond Wong: 4.4%Gizmodo: 7.7%Negativity Bias5.0%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.8%Self-Serving Bias0.0%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 1.1%Fundamental Attribution Error0.0%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.2%Actor-Observer Bias0.0%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.9%In-Group Bias0.0%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.4%Out-Group Homogeneity Bias0.0%This article: 0.7%Raymond Wong: 0.2%Gizmodo: 2.9%Halo Effect0.7%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.2%Horn Effect0.0%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.0%Dunning-Kruger Effect0.0%This article: 7.5%Raymond Wong: 3.6%Gizmodo: 1.5%Recency Bias7.5%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.4%Primacy Effect0.0%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.1%Blind-Spot Bias0.0%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 1.1%Ad Hominem0.0%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.2%Straw Man0.0%This article: 6.8%Raymond Wong: 2.3%Gizmodo: 4.1%Appeal to Authority6.8%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 1.3%False Dilemma0.0%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.7%Slippery Slope0.0%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.2%Circular Reasoning0.0%This article: 15.0%Raymond Wong: 11.3%Gizmodo: 5.4%Hasty Generalization15.0%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.3%Red Herring0.0%This article: 4.6%Raymond Wong: 1.5%Gizmodo: 0.9%Bandwagon4.6%This article: 0.0%Raymond Wong: 0.5%Gizmodo: 4.9%Appeal to Emotion0.0%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 1.0%Begging the Question0.0%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 3.3%Post Hoc (False Cause)0.0%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.1%Tu Quoque0.0%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.5%Burden of Proof0.0%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.2%Appeal to Nature0.0%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.3%Composition/Division0.0%This article: 12.0%Raymond Wong: 4.0%Gizmodo: 2.1%Anecdotal12.0%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.1%No True Scotsman0.0%This article: 2.9%Raymond Wong: 1.0%Gizmodo: 2.4%Ambiguity (Equivocation)2.9%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.0%Gambler’s Fallacy0.0%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.1%Middle Ground0.0%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.2%Personal Incredulity0.0%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.1%Special Pleading0.0%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.1%Genetic Fallacy0.0%This article: 4.3%Raymond Wong: 1.4%Gizmodo: 4.8%Unattributed Quote4.3%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 1.3%Quote-first Misdirection0.0%This article: 47.2%Raymond Wong: 22.2%Gizmodo: 13.7%Biased Writer Voice47.2%This article: 0.0%Raymond Wong: 0.9%Gizmodo: 1.6%Indoctrination0.0%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 1.5%Politically Left Leaning Bias0.0%This article: 0.0%Raymond Wong: 0.0%Gizmodo: 0.1%Politically Right Leaning Bias0.0%This article: 13.2%Raymond Wong: 11.8%Gizmodo: 3.2%Attempt to Sell a Product or S…13.2%

585 words analyzed.

Speakers

2speakers14%attributed speech501writer words
Voice mapSelect a segment to jump to its words
Writer's voice • 9 words • 100.0% coverageWriter's voice • 4 words • 100.0% coverageWriter's voice • 16 words • 0.0% coverageWriter's voice • 36 words • 100.0% coverageWriter's voice • 4 words • 0.0% coverageWriter's voice • 1 words • 0.0% coverageWriter's voice • 21 words • 0.0% coverageWriter's voice • 37 words • 0.0% coverageWriter's voice • 13 words • 0.0% coverageWriter's voice • 15 words • 0.0% coverageWriter's voice • 9 words • 100.0% coverageWriter's voice • 4 words • 100.0% coverageWriter's voice • 9 words • 100.0% coverageWriter's voice • 23 words • 100.0% coverageWriter's voice • 25 words • 0.0% coverageWriter's voice • 25 words • 100.0% coverageKyle Barr • 17 words • 100.0% coverageWriter's voice • 2 words • 100.0% coverageWriter's voice • 9 words • 0.0% coverageWriter's voice • 19 words • 0.0% coverageWriter's voice • 27 words • 100.0% coverageWriter's voice • 2 words • 100.0% coverageKyle Barr • 4 words • 100.0% coverageWriter's voice • 5 words • 100.0% coverageWriter's voice • 9 words • 0.0% coverageWriter's voice • 10 words • 0.0% coverageWriter's voice • 9 words • 100.0% coverageWriter's voice • 20 words • 100.0% coverageRaymond Wong • 12 words • 100.0% coverageWriter's voice • 3 words • 100.0% coverageWriter's voice • 9 words • 0.0% coverageWriter's voice • 11 words • 100.0% coverageWriter's voice • 14 words • 100.0% coverageWriter's voice • 4 words • 0.0% coverageWriter's voice • 19 words • 0.0% coverageWriter's voice • 6 words • 100.0% coverageRaymond Wong • 11 words • 100.0% coverageWriter's voice • 6 words • 0.0% coverageWriter's voice • 27 words • 0.0% coverageWriter's voice • 20 words • 100.0% coverageWriter's voice • 10 words • 0.0% coverageWriter's voice • 4 words • 100.0% coverageWriter's voice • 5 words • 0.0% coverageRaymond Wong • 40 words • 100.0% coverage
Selected voice

Raymond Wong

100%flagged-word coverage
63 attributed words75% of attributed speech86% writer coverage
0%50.0%100.0%Biased Writer Voice+61.7 ptsWriter: 38.3%Raymond Wong: 100.0%100.0%Attempt to Sell a Product +77.5 ptsWriter: 5.0%Raymond Wong: 82.5%82.5%Unattributed Quote-5.0 ptsWriter: 5.0%Raymond Wong: 0.0%0.0%

Attribution is sentence-level. Pattern percentages are calculated only from words assigned to that voice.

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Analysis

Hover over highlighted words in the article to view the associated bias or fallacy analysis.