Topic summary
⁠0%2 analyzed articles/videos1,107 analyzed words
BS Summary: These Brand Building results contain 37 faulty reasoning types, including Indoctrination, Biased Writer Voice, and Framing Effect, with Hasty Generalization as the most egregious example at 18% saturation with 797 hits. Analysis detected 5,259 faulty-reasoning hits from 4,428 analyzed words across 2 articles, generating a BS Score of 3.2% and a BS Rank of ⁠55% (7,481 of 16,562 topics). This Brand Building is worse (more manipulative) than 54.80% of the peer group.
Brand Building
Topic ranking list
Topic details
Total words: 4,428
Article count: 2
Authors

Ranking context

Position among analyzed topics

55% percentile
025507510054.8% percentile
3.2% BS Score2 analyzed articles4.4K analyzed words

Reasoning profile

Selected profile versus the sitewide rate

TopicSitewideShared scale 0–50%
0.0%10%20%30%40%50%Framing EffectSitewide 26.9%Topic 8.3%8.3%Appeal to EmotionSitewide 15.9%Topic 2.1%2.1%Negativity BiasSitewide 19.2%Topic 8.2%8.2%IndoctrinationSitewide 0.0%Topic 10.1%10.1%Hasty GeneralizationSitewide 8.1%Topic 18.0%18.0%Appeal to AuthoritySitewide 11.1%Topic 2.3%2.3%Confirmation BiasSitewide 7.5%Topic 0.7%0.7%False DilemmaSitewide 1.5%Topic 7.1%7.1%Ambiguity (Equivocation)Sitewide 0.8%Topic 6.0%6.0%Availability HeuristicSitewide 9.1%Topic 4.5%4.5%

Sitewide departure map

Above the diagonal means this profile uses the pattern more often

0.0%0.0%10%10%20%20%30%30%40%40%50%50%Framing Effect: Topic 8.3%, sitewide 26.9%Negativity Bias: Topic 8.2%, sitewide 19.2%Hasty Generalization: Topic 18.0%, sitewide 8.1%Appeal to Emotion: Topic 2.1%, sitewide 15.9%Appeal to Authority: Topic 2.3%, sitewide 11.1%Indoctrination: Topic 10.1%, sitewide 0.0%Availability Heuristic: Topic 4.5%, sitewide 9.1%Biased Writer Voice: Topic 8.4%, sitewide 5.3%Confirmation Bias: Topic 0.7%, sitewide 7.5%False Dilemma: Topic 7.1%, sitewide 1.5%In-Group Bias: Topic 3.6%, sitewide 6.9%Halo Effect: Topic 2.3%, sitewide 6.7%Overconfidence Bias: Topic 6.6%, sitewide 4.6%Ambiguity (Equivocation): Topic 6.0%, sitewide 0.8%Optimism Bias: Topic 4.0%, sitewide 6.0%Anecdotal: Topic 2.3%, sitewide 5.2%Anchoring Bias: Topic 0.6%, sitewide 4.0%Self-Serving Bias: Topic 1.3%, sitewide 3.7%Post Hoc (False Cause): Topic 2.8%, sitewide 3.3%Out-Group Homogeneity Bias: Topic 1.0%, sitewide 3.1%Recency Bias: Topic 1.8%, sitewide 2.7%Loss Aversion: Topic 1.1%, sitewide 2.5%Bandwagon: Topic 0.3%, sitewide 2.2%Status Quo Bias: Topic 1.1%, sitewide 2.2%Framing EffectSitewide rateTopic rate

Analyzed articles and videos