Keyword summary
83% 1 analyzed article/video 753 analyzed words
BS Summary: These The Southern Co results contain 26 faulty reasoning types, including Framing Effect , Appeal to Emotion , and Biased Writer Voice , with Negativity Bias as the most egregious example at 18.8% saturation with 424 hits . Analysis detected 2,234 faulty-reasoning hits from 2,259 analyzed words across 1 article, generating a BS Score of 3.8% and a BS Rank of 68% (11,603 of 35,726 keywords). This The Southern Co is worse (more manipulative) than 67.50% of the peer group. The Southern Co
Keyword details
Total words: 2,259
Article count: 1
Authors
Ranking context Position among analyzed keywords
68% percentile 0 25 50 75 100 67.5% percentile 3.8% BS Score1 analyzed articles2.3K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Framing Effect Sitewide 26.9% Keyword 11.6% 11.6% Appeal to Emotion Sitewide 15.9% Keyword 8.9% 8.9% Halo Effect Sitewide 6.7% Keyword 1.1% 1.1% In-Group Bias Sitewide 6.9% Keyword 1.4% 1.4% Overconfidence Bias Sitewide 4.6% Keyword 0.6% 0.6% Biased Writer Voice Sitewide 5.3% Keyword 8.6% 8.6% Availability Heuristic Sitewide 9.1% Keyword 5.9% 5.9% Slippery Slope Sitewide 1.7% Keyword 4.9% 4.9% Appeal to Authority Sitewide 11.1% Keyword 8.2% 8.2% Pessimism Bias Sitewide 1.9% Keyword 4.7% 4.7% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 11.6%, sitewide 26.9% Negativity Bias: Keyword 18.8%, sitewide 19.2% Appeal to Emotion: Keyword 8.9%, sitewide 15.9% Appeal to Authority: Keyword 8.2%, sitewide 11.1% Availability Heuristic: Keyword 5.9%, sitewide 9.1% Biased Writer Voice: Keyword 8.6%, sitewide 5.3% Hasty Generalization: Keyword 6.0%, sitewide 8.1% In-Group Bias: Keyword 1.4%, sitewide 6.9% Halo Effect: Keyword 1.1%, sitewide 6.7% Slippery Slope: Keyword 4.9%, sitewide 1.7% Pessimism Bias: Keyword 4.7%, sitewide 1.9% Overconfidence Bias: Keyword 0.6%, sitewide 4.6% Self-Serving Bias: Keyword 1.9%, sitewide 3.7% Post Hoc (False Cause): Keyword 3.1%, sitewide 3.3% Recency Bias: Keyword 1.5%, sitewide 2.7% Loss Aversion: Keyword 1.7%, sitewide 2.5% Bandwagon: Keyword 1.4%, sitewide 2.2% Status Quo Bias: Keyword 0.3%, sitewide 2.2% Representativeness Heuristic: Keyword 2.2%, sitewide 1.9% False Dilemma: Keyword 2.1%, sitewide 1.5% Politically Left Leaning Bias: Keyword 1.9%, sitewide 2.0% Begging the Question: Keyword 0.2%, sitewide 1.7% Unattributed Quote: Keyword 0.2%, sitewide 1.1% Ambiguity (Equivocation): Keyword 1.0%, sitewide 0.8% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst