Keyword summary
60% 4 analyzed articles/videos 1,672 analyzed words
BS Summary: These Novo Nordisk results contain 32 faulty reasoning types, including Appeal to Authority , Biased Writer Voice , and Negativity Bias , with Framing Effect as the most egregious example at 26.1% saturation with 1,166 hits . Analysis detected 5,704 faulty-reasoning hits from 4,474 analyzed words across 4 articles, generating a BS Score of 4% and a BS Rank of 71% (11,075 of 37,536 keywords). This Novo Nordisk is worse (more manipulative) than 70.50% of the peer group. Novo Nordisk
Keyword details
Total words: 4,474
Article count: 4
Authors
Ranking context Position among analyzed keywords
71% percentile 0 25 50 75 100 70.5% percentile 4.0% BS Score4 analyzed articles4.5K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–25%
0.0% 5% 10% 15% 20% 25% Appeal to Emotion Sitewide 15.9% Keyword 1.6% 1.6% Negativity Bias Sitewide 19.2% Keyword 9.5% 9.5% In-Group Bias Sitewide 6.9% Keyword 1.2% 1.2% Hasty Generalization Sitewide 8.1% Keyword 3.0% 3.0% Biased Writer Voice Sitewide 5.3% Keyword 9.6% 9.6% Halo Effect Sitewide 6.7% Keyword 3.0% 3.0% Confirmation Bias Sitewide 7.5% Keyword 4.3% 4.3% Quote-first Misdirection Sitewide 0.0% Keyword 3.1% 3.1% Indoctrination Sitewide 0.0% Keyword 2.9% 2.9% Unattributed Quote Sitewide 1.1% Keyword 3.6% 3.6% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 26.1%, sitewide 26.9% Negativity Bias: Keyword 9.5%, sitewide 19.2% Appeal to Emotion: Keyword 1.6%, sitewide 15.9% Appeal to Authority: Keyword 11.0%, sitewide 11.1% Biased Writer Voice: Keyword 9.6%, sitewide 5.3% Availability Heuristic: Keyword 7.0%, sitewide 9.1% Optimism Bias: Keyword 8.2%, sitewide 6.0% Hasty Generalization: Keyword 3.0%, sitewide 8.1% Confirmation Bias: Keyword 4.3%, sitewide 7.5% In-Group Bias: Keyword 1.2%, sitewide 6.9% Halo Effect: Keyword 3.0%, sitewide 6.7% Anchoring Bias: Keyword 6.3%, sitewide 4.0% Anecdotal: Keyword 4.9%, sitewide 5.2% Self-Serving Bias: Keyword 1.5%, sitewide 3.7% Unattributed Quote: Keyword 3.6%, sitewide 1.1% Post Hoc (False Cause): Keyword 3.3%, sitewide 3.3% Quote-first Misdirection: Keyword 3.1%, sitewide 0.0% Ambiguity (Equivocation): Keyword 3.0%, sitewide 0.8% Indoctrination: Keyword 2.9%, sitewide 0.0% Recency Bias: Keyword 0.6%, sitewide 2.7% Representativeness Heuristic: Keyword 2.5%, sitewide 1.9% Loss Aversion: Keyword 2.4%, sitewide 2.5% Attempt to Sell a Product or Service: Keyword 2.4%, sitewide 0.5% Bandwagon: Keyword 0.5%, sitewide 2.2% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst