Keyword summary
79% 2 analyzed articles/videos 3,036 analyzed words
BS Summary: These Deloitte results contain 42 faulty reasoning types, including Negativity Bias , Appeal to Authority , and Optimism Bias , with Appeal to Emotion as the most egregious example at 10% saturation with 915 hits . Analysis detected 8,389 faulty-reasoning hits from 9,108 analyzed words across 2 articles, generating a BS Score of 2.2% and a BS Rank of 32% (24,436 of 35,444 keywords). This Deloitte is better (less manipulative) than 68.90% of the peer group. Deloitte
Keyword details
Total words: 9,108
Article count: 2
Authors
Ranking context Position among analyzed keywords
31% percentile 0 25 50 75 100 31.1% percentile 2.2% BS Score2 analyzed articles9.1K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Framing Effect Sitewide 26.9% Keyword 6.4% 6.4% Negativity Bias Sitewide 19.2% Keyword 10.0% 10.0% Appeal to Emotion Sitewide 15.9% Keyword 10.1% 10.1% Confirmation Bias Sitewide 7.5% Keyword 2.6% 2.6% Availability Heuristic Sitewide 9.1% Keyword 4.8% 4.8% Biased Writer Voice Sitewide 5.3% Keyword 1.4% 1.4% Halo Effect Sitewide 6.7% Keyword 3.0% 3.0% Overconfidence Bias Sitewide 4.6% Keyword 1.2% 1.2% Out-Group Homogeneity Bias Sitewide 3.1% Keyword 0.3% 0.3% Ambiguity (Equivocation) Sitewide 0.8% Keyword 3.6% 3.6% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 6.4%, sitewide 26.9% Negativity Bias: Keyword 10.0%, sitewide 19.2% Appeal to Emotion: Keyword 10.1%, sitewide 15.9% Appeal to Authority: Keyword 9.3%, sitewide 11.1% Availability Heuristic: Keyword 4.8%, sitewide 9.1% Hasty Generalization: Keyword 5.3%, sitewide 8.1% Confirmation Bias: Keyword 2.6%, sitewide 7.5% Optimism Bias: Keyword 6.9%, sitewide 6.0% Halo Effect: Keyword 3.0%, sitewide 6.7% Biased Writer Voice: Keyword 1.4%, sitewide 5.3% Anecdotal: Keyword 4.5%, sitewide 5.2% Overconfidence Bias: Keyword 1.2%, sitewide 4.6% Anchoring Bias: Keyword 2.1%, sitewide 4.0% Self-Serving Bias: Keyword 2.8%, sitewide 3.7% Ambiguity (Equivocation): Keyword 3.6%, sitewide 0.8% Post Hoc (False Cause): Keyword 1.6%, sitewide 3.3% Out-Group Homogeneity Bias: Keyword 0.3%, sitewide 3.1% Fundamental Attribution Error: Keyword 0.5%, sitewide 2.7% Recency Bias: Keyword 0.3%, sitewide 2.7% Loss Aversion: Keyword 1.0%, sitewide 2.5% Status Quo Bias: Keyword 0.4%, sitewide 2.2% Ad Hominem: Keyword 0.2%, sitewide 2.2% Politically Left Leaning Bias: Keyword 1.9%, sitewide 2.0% Representativeness Heuristic: Keyword 1.1%, sitewide 1.9% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst