Keyword summary
0% 2 analyzed articles/videos 1,023 analyzed words
BS Summary: These Chipotle results contain 36 faulty reasoning types, including Appeal to Emotion , Overconfidence Bias , and Halo Effect , with Framing Effect as the most egregious example at 16.1% saturation with 538 hits . Analysis detected 4,018 faulty-reasoning hits from 3,342 analyzed words across 2 articles, generating a BS Score of 3.3% and a BS Rank of 61% (14,934 of 37,536 keywords). This Chipotle is worse (more manipulative) than 60.20% of the peer group. Chipotle
Keyword details
Total words: 3,342
Article count: 2
Authors
Ranking context Position among analyzed keywords
60% percentile 0 25 50 75 100 60.2% percentile 3.3% BS Score2 analyzed articles3.3K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Negativity Bias Sitewide 19.2% Keyword 7.0% 7.0% Framing Effect Sitewide 26.9% Keyword 16.1% 16.1% Appeal to Authority Sitewide 11.1% Keyword 3.3% 3.3% In-Group Bias Sitewide 6.9% Keyword 2.1% 2.1% Overconfidence Bias Sitewide 4.6% Keyword 9.3% 9.3% Appeal to Emotion Sitewide 15.9% Keyword 11.5% 11.5% Availability Heuristic Sitewide 9.1% Keyword 4.7% 4.7% Unattributed Quote Sitewide 1.1% Keyword 4.2% 4.2% Fundamental Attribution E… Sitewide 2.7% Keyword 0.2% 0.2% Attempt to Sell a Product… Sitewide 0.5% Keyword 3.0% 3.0% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 16.1%, sitewide 26.9% Negativity Bias: Keyword 7.0%, sitewide 19.2% Appeal to Emotion: Keyword 11.5%, sitewide 15.9% Appeal to Authority: Keyword 3.3%, sitewide 11.1% Overconfidence Bias: Keyword 9.3%, sitewide 4.6% Availability Heuristic: Keyword 4.7%, sitewide 9.1% Hasty Generalization: Keyword 7.2%, sitewide 8.1% Halo Effect: Keyword 7.5%, sitewide 6.7% Confirmation Bias: Keyword 5.3%, sitewide 7.5% Optimism Bias: Keyword 7.2%, sitewide 6.0% In-Group Bias: Keyword 2.1%, sitewide 6.9% Anecdotal: Keyword 2.8%, sitewide 5.2% Unattributed Quote: Keyword 4.2%, sitewide 1.1% Anchoring Bias: Keyword 1.8%, sitewide 4.0% Self-Serving Bias: Keyword 2.6%, sitewide 3.7% Recency Bias: Keyword 3.6%, sitewide 2.7% Post Hoc (False Cause): Keyword 2.8%, sitewide 3.3% Out-Group Homogeneity Bias: Keyword 0.7%, sitewide 3.1% Attempt to Sell a Product or Service: Keyword 3.0%, sitewide 0.5% Fundamental Attribution Error: Keyword 0.2%, sitewide 2.7% Loss Aversion: Keyword 0.7%, sitewide 2.5% Straw Man: Keyword 2.4%, sitewide 0.9% Appeal to Nature: Keyword 2.3%, sitewide 0.2% Bandwagon: Keyword 2.3%, sitewide 2.2% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst