Keyword summary
74% 3 analyzed articles/videos 1,309 analyzed words
BS Summary: These Burger King results contain 27 faulty reasoning types, including Appeal to Emotion , Framing Effect , and Halo Effect , with Attempt to Sell a Product or Service as the most egregious example at 49.2% saturation with 3,104 hits . Analysis detected 7,899 faulty-reasoning hits from 6,315 analyzed words across 3 articles, generating a BS Score of 4.6% and a BS Rank of 77% (8,200 of 35,014 keywords). This Burger King is worse (more manipulative) than 76.60% of the peer group. Burger King
Keyword details
Total words: 6,315
Article count: 3
Authors
Ranking context Position among analyzed keywords
77% percentile 0 25 50 75 100 76.6% percentile 4.6% BS Score3 analyzed articles6.3K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–75%
0.0% 20% 40% 60% Attempt to Sell a Product… Sitewide 0.5% Keyword 49.1% 49.1% Negativity Bias Sitewide 19.2% Keyword 0.6% 0.6% Framing Effect Sitewide 26.9% Keyword 11.0% 11.0% Availability Heuristic Sitewide 9.1% Keyword 1.6% 1.6% Hasty Generalization Sitewide 8.1% Keyword 1.8% 1.8% Confirmation Bias Sitewide 7.5% Keyword 1.7% 1.7% Appeal to Authority Sitewide 11.1% Keyword 5.3% 5.3% In-Group Bias Sitewide 6.9% Keyword 1.2% 1.2% Appeal to Emotion Sitewide 15.9% Keyword 11.7% 11.7% Anecdotal Sitewide 5.2% Keyword 1.4% 1.4% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 20% 20% 40% 40% 60% 60% Attempt to Sell a Product or Service: Keyword 49.1%, sitewide 0.5% Framing Effect: Keyword 11.0%, sitewide 26.9% Negativity Bias: Keyword 0.6%, sitewide 19.2% Appeal to Emotion: Keyword 11.7%, sitewide 15.9% Appeal to Authority: Keyword 5.3%, sitewide 11.1% Halo Effect: Keyword 10.2%, sitewide 6.7% Availability Heuristic: Keyword 1.6%, sitewide 9.1% Hasty Generalization: Keyword 1.8%, sitewide 8.1% Confirmation Bias: Keyword 1.7%, sitewide 7.5% In-Group Bias: Keyword 1.2%, sitewide 6.9% Optimism Bias: Keyword 4.4%, sitewide 6.0% Biased Writer Voice: Keyword 1.6%, sitewide 5.3% Anecdotal: Keyword 1.4%, sitewide 5.2% Anchoring Bias: Keyword 0.7%, sitewide 4.0% Loss Aversion: Keyword 3.8%, sitewide 2.5% Self-Serving Bias: Keyword 2.1%, sitewide 3.7% Quote-first Misdirection: Keyword 3.3%, sitewide 0.0% Post Hoc (False Cause): Keyword 0.7%, sitewide 3.3% Recency Bias: Keyword 2.3%, sitewide 2.7% Bandwagon: Keyword 2.2%, sitewide 2.2% Status Quo Bias: Keyword 0.9%, sitewide 2.2% Ad Hominem: Keyword 0.2%, sitewide 2.2% Unattributed Quote: Keyword 2.1%, sitewide 1.1% Representativeness Heuristic: Keyword 1.4%, sitewide 1.9% Attempt to Sell a Product or Service Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst