Keyword summary
42% 2 analyzed articles/videos 1,228 analyzed words
BS Summary: These Brendon Mccullum results contain 26 faulty reasoning types, including Negativity Bias , Halo Effect , and Framing Effect , with Biased Writer Voice as the most egregious example at 18.7% saturation with 918 hits . Analysis detected 3,944 faulty-reasoning hits from 4,912 analyzed words across 2 articles, generating a BS Score of 3.1% and a BS Rank of 55% (16,877 of 37,536 keywords). This Brendon Mccullum is worse (more manipulative) than 55.00% of the peer group. Brendon Mccullum
Keyword details
Total words: 4,912
Article count: 2
Authors
Ranking context Position among analyzed keywords
55% percentile 0 25 50 75 100 55.0% percentile 3.1% BS Score2 analyzed articles4.9K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Framing Effect Sitewide 26.9% Keyword 7.8% 7.8% Biased Writer Voice Sitewide 5.3% Keyword 18.7% 18.7% Appeal to Emotion Sitewide 15.9% Keyword 2.7% 2.7% Negativity Bias Sitewide 19.2% Keyword 9.8% 9.8% Appeal to Authority Sitewide 11.1% Keyword 2.0% 2.0% Availability Heuristic Sitewide 9.1% Keyword 1.2% 1.2% Confirmation Bias Sitewide 7.5% Keyword 0.5% 0.5% In-Group Bias Sitewide 6.9% Keyword 1.0% 1.0% Hasty Generalization Sitewide 8.1% Keyword 2.4% 2.4% Anecdotal Sitewide 5.2% Keyword 0.6% 0.6% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 7.8%, sitewide 26.9% Negativity Bias: Keyword 9.8%, sitewide 19.2% Biased Writer Voice: Keyword 18.7%, sitewide 5.3% Appeal to Emotion: Keyword 2.7%, sitewide 15.9% Appeal to Authority: Keyword 2.0%, sitewide 11.1% Halo Effect: Keyword 9.4%, sitewide 6.7% Availability Heuristic: Keyword 1.2%, sitewide 9.1% Hasty Generalization: Keyword 2.4%, sitewide 8.1% Confirmation Bias: Keyword 0.5%, sitewide 7.5% In-Group Bias: Keyword 1.0%, sitewide 6.9% Optimism Bias: Keyword 3.3%, sitewide 6.0% Anecdotal: Keyword 0.6%, sitewide 5.2% Overconfidence Bias: Keyword 0.2%, sitewide 4.6% Hindsight Bias: Keyword 4.4%, sitewide 1.4% Recency Bias: Keyword 3.8%, sitewide 2.7% Self-Serving Bias: Keyword 1.4%, sitewide 3.7% Post Hoc (False Cause): Keyword 2.5%, sitewide 3.3% Fundamental Attribution Error: Keyword 0.5%, sitewide 2.7% Loss Aversion: Keyword 0.7%, sitewide 2.5% Ambiguity (Equivocation): Keyword 2.5%, sitewide 0.8% Status Quo Bias: Keyword 0.5%, sitewide 2.2% Pessimism Bias: Keyword 1.8%, sitewide 1.9% False Dilemma: Keyword 0.5%, sitewide 1.5% Unattributed Quote: Keyword 1.2%, sitewide 1.1% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst