Mashable⁠67%

Apple's iPhone Ultra will be double the price of the iPhone 17 Pro Max, report claims ⁠71%

By Stan Schroeder⁠0%

7/6/2026, 7:30:37 AM

BS Summary: This article contains 25 faulty reasoning types, including Optimism Bias, Representativeness Heuristic, and Hasty Generalization, with Anchoring Bias as the most egregious example at 36.5% saturation with 131 hits. Analysis detected 1,133 faulty-reasoning hits from 359 analyzed words, generating a BS Score of 63.6% and a BS Rank of ⁠71% (6,415 of 21,886 articles). This article is worse (more manipulative) than 70.70% of the article peer group.

Apple's iPhone Ultra will be slightly late, it will be pricy, and it'll still sell out fast. 
That's according to reliable analyst and Apple sleuth Ming-Chi Kuo, who shared his thoughts in a post on X. 
In the article, Kuo compares the iPhone Ultra (a likely name for Apple's first foldable iPhone) with the iPhone X, which was the first iPhone to sport a notch on top, ushering the era of modern iPhones back in 2017. 
The iPhone Ultra will be a little late, says Kuo. 
It will be announced in September, together with the iPhone 18 Pro and Pro Max, but it will actually start shipping about a month later, just like the iPhone X did when it launched. 
There's been considerable back and forth about this, with some analysts claiming the iPhone Ultra will not be late at all, and others saying it will be delayed. 
At this point, it's getting impossible to figure out who's right, but at least most reports now agree that the Ultra will be unveiled in September. 
Kuo also gave his most precise prediction for the iPhone Ultra's price, which according to him will be "roughly $2,300–$2,500." 
Kuo previously said the Ultra would cost $2,000 to $2,500. 
Notably, Apple recently increased the prices of numerous products due to a memory chip supply crunch, but the iPhones were left alone. 
Even with a price point that's roughly two times the price of the company's current flagship, the iPhone 17 Pro Max, Kuo expects strong sales "at least through the end of 2026," which could mean the iPhone Ultra would "sell out immediately after pre-orders open, with delivery lead times quickly stretching to 4–6 weeks or longer and remaining there through December." 
In other words, even if you have north of two thousand dollars to spare for a foldable iPhone, you might have to wait a month or more to get it. 
Apple is likely to launch the iPhone Ultra, alongside the iPhone 18 Pro models, in early September. 
Here's all we know about the Ultra so far. 
Article reasoning-pattern comparisonThis article: 7.5%Stan Schroeder: 1.9%Mashable: 2.1%Confirmation Bias7.5%This article: 36.5%Stan Schroeder: 19.6%Mashable: 1.9%Anchoring Bias36.5%This article: 13.9%Stan Schroeder: 3.5%Mashable: 3.1%Availability Heuristic13.9%This article: 20.6%Stan Schroeder: 10.3%Mashable: 1.2%Representativeness Heuristic20.6%This article: 0.0%Stan Schroeder: 0.0%Mashable: 0.5%Hindsight Bias0.0%This article: 8.4%Stan Schroeder: 12.5%Mashable: 2.6%Overconfidence Bias8.4%This article: 4.5%Stan Schroeder: 3.4%Mashable: 5.2%Framing Effect4.5%This article: 8.4%Stan Schroeder: 4.2%Mashable: 1.5%Loss Aversion8.4%This article: 6.1%Stan Schroeder: 1.5%Mashable: 0.5%Status Quo Bias6.1%This article: 0.0%Stan Schroeder: 0.0%Mashable: 0.3%Sunk Cost Effect0.0%This article: 21.7%Stan Schroeder: 13.9%Mashable: 4.2%Optimism Bias21.7%This article: 13.1%Stan Schroeder: 3.3%Mashable: 1.2%Pessimism Bias13.1%This article: 0.0%Stan Schroeder: 0.0%Mashable: 5.3%Negativity Bias0.0%This article: 0.0%Stan Schroeder: 0.0%Mashable: 0.6%Self-Serving Bias0.0%This article: 0.0%Stan Schroeder: 0.0%Mashable: 0.5%Fundamental Attribution Error0.0%This article: 0.0%Stan Schroeder: 0.0%Mashable: 0.1%Actor-Observer Bias0.0%This article: 0.0%Stan Schroeder: 0.0%Mashable: 0.8%In-Group Bias0.0%This article: 0.0%Stan Schroeder: 0.0%Mashable: 0.1%Out-Group Homogeneity Bias0.0%This article: 11.1%Stan Schroeder: 4.1%Mashable: 4.1%Halo Effect11.1%This article: 0.0%Stan Schroeder: 0.0%Mashable: 0.1%Horn Effect0.0%This article: 0.0%Stan Schroeder: 0.0%Mashable: 0.0%Dunning-Kruger Effect0.0%This article: 10.0%Stan Schroeder: 2.5%Mashable: 1.1%Recency Bias10.0%This article: 10.0%Stan Schroeder: 2.5%Mashable: 0.3%Primacy Effect10.0%This article: 0.0%Stan Schroeder: 0.0%Mashable: 0.0%Blind-Spot Bias0.0%This article: 0.0%Stan Schroeder: 0.0%Mashable: 0.2%Ad Hominem0.0%This article: 0.0%Stan Schroeder: 0.0%Mashable: 0.2%Straw Man0.0%This article: 5.3%Stan Schroeder: 7.1%Mashable: 3.2%Appeal to Authority5.3%This article: 7.8%Stan Schroeder: 3.9%Mashable: 1.3%False Dilemma7.8%This article: 0.0%Stan Schroeder: 0.0%Mashable: 0.5%Slippery Slope0.0%This article: 0.0%Stan Schroeder: 0.0%Mashable: 0.1%Circular Reasoning0.0%This article: 17.0%Stan Schroeder: 4.2%Mashable: 5.1%Hasty Generalization17.0%This article: 0.0%Stan Schroeder: 1.5%Mashable: 0.2%Red Herring0.0%This article: 16.7%Stan Schroeder: 7.8%Mashable: 1.1%Bandwagon16.7%This article: 0.0%Stan Schroeder: 0.0%Mashable: 3.3%Appeal to Emotion0.0%This article: 0.0%Stan Schroeder: 0.0%Mashable: 0.7%Begging the Question0.0%This article: 15.6%Stan Schroeder: 3.9%Mashable: 2.0%Post Hoc (False Cause)15.6%This article: 0.0%Stan Schroeder: 0.0%Mashable: 0.0%Tu Quoque0.0%This article: 0.0%Stan Schroeder: 0.0%Mashable: 0.3%Burden of Proof0.0%This article: 0.0%Stan Schroeder: 0.0%Mashable: 0.1%Appeal to Nature0.0%This article: 11.1%Stan Schroeder: 2.8%Mashable: 0.2%Composition/Division11.1%This article: 0.0%Stan Schroeder: 0.0%Mashable: 2.2%Anecdotal0.0%This article: 0.0%Stan Schroeder: 0.0%Mashable: 0.1%No True Scotsman0.0%This article: 10.9%Stan Schroeder: 2.7%Mashable: 2.5%Ambiguity (Equivocation)10.9%This article: 0.0%Stan Schroeder: 0.0%Mashable: 0.0%Gambler’s Fallacy0.0%This article: 7.8%Stan Schroeder: 1.9%Mashable: 0.1%Middle Ground7.8%This article: 0.0%Stan Schroeder: 0.0%Mashable: 0.0%Personal Incredulity0.0%This article: 0.0%Stan Schroeder: 0.0%Mashable: 0.2%Special Pleading0.0%This article: 0.0%Stan Schroeder: 0.0%Mashable: 0.0%Genetic Fallacy0.0%This article: 12.5%Stan Schroeder: 3.1%Mashable: 1.2%Unattributed Quote12.5%This article: 5.6%Stan Schroeder: 1.4%Mashable: 0.7%Quote-first Misdirection5.6%This article: 16.4%Stan Schroeder: 7.7%Mashable: 10.3%Biased Writer Voice16.4%This article: 0.0%Stan Schroeder: 0.0%Mashable: 2.5%Indoctrination0.0%This article: 0.0%Stan Schroeder: 0.0%Mashable: 0.4%Politically Left Leaning Bias0.0%This article: 0.0%Stan Schroeder: 0.0%Mashable: 0.0%Politically Right Leaning Bias0.0%This article: 17.0%Stan Schroeder: 4.2%Mashable: 16.9%Attempt to Sell a Product or S…17.0%

359 words analyzed.

Speakers

1speaker33%attributed speech239writer words
Voice mapSelect a segment to jump to its words
Writer's voice • 16 words • 100.0% coverageWriter's voice • 17 words • 100.0% coverageMing-Chi Kuo • 19 words • 100.0% coverageWriter's voice • 40 words • 0.0% coverageMing-Chi Kuo • 10 words • 100.0% coverageWriter's voice • 34 words • 0.0% coverageWriter's voice • 28 words • 0.0% coverageWriter's voice • 26 words • 0.0% coverageMing-Chi Kuo • 20 words • 100.0% coverageMing-Chi Kuo • 10 words • 0.0% coverageWriter's voice • 22 words • 0.0% coverageMing-Chi Kuo • 61 words • 100.0% coverageWriter's voice • 30 words • 0.0% coverageWriter's voice • 17 words • 100.0% coverageWriter's voice • 9 words • 100.0% coverage
Selected voice

Ming-Chi Kuo

100%flagged-word coverage
120 attributed words100% of attributed speech100% writer coverage
0%27.5%55.0%Attempt to Sell a Product +50.8 ptsWriter: 0.0%Ming-Chi Kuo: 50.8%50.8%Biased Writer Voice-24.7 ptsWriter: 24.7%Ming-Chi Kuo: 0.0%0.0%Unattributed Quote+17.5 ptsWriter: 6.7%Ming-Chi Kuo: 24.2%24.2%Quote-first Misdirection+16.7 ptsWriter: 0.0%Ming-Chi Kuo: 16.7%16.7%

Attribution is sentence-level. Pattern percentages are calculated only from words assigned to that voice.

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Analysis

Hover over highlighted words in the article to view the associated bias or fallacy analysis.