The Verge55%

Fortnite is getting a bunch of AI-powered ‘personas’ 42%

By Jay Peters30%

7/16/2026, 9:30:35 PM

BS Summary: This article contains 17 faulty reasoning types, including Biased Writer Voice, Attempt to Sell a Product or Service, and Optimism Bias, with Appeal to Authority as the most egregious example at 37% saturation with 112 hits. Analysis detected 668 faulty-reasoning hits from 303 analyzed words, generating a BS Score of 46.5% and a BS Rank of 42% (11,924 of 20,515 articles). This article is better (less manipulative) than 58.10% of the article peer group.

Get ready for more AI characters in Fortnite. 
Developer Epic Games is going to let Fortnite creators publish experiences featuring characters with AI-powered voices starting on July 30th, and ahead of that launch, it’s created 36 characters with “consistent voices and personas” that creators can use as NPCs. 
The characters include Fortnite staples like Agent Jonesy, Peely (the banana), Fishstick (a walking fish), and Cuddle Team Leader (who wears a pink bear mascot head). 
Epic tested the waters of AI characters with last year’s Darth Vader NPC that was powered by James Earl Jones’ voice  a collaboration that Jones’ estate signed off on. 
Even though players quickly got Vader to swear, something Epic fixed quickly, the company announced shortly after debuting Vader that Fortnite creators would be able to make AI-powered characters of their own. 
The voices for these new personas rely on “performances captured from independent professional actors specifically for use in developer-made islands,” Epic says. 
“The actors agreed to have their performances used to develop voice models that create the spoken responses for these LLM-powered Fortnite characters.” 
Shiina, a Fortnite content creator, made a video featuring some of the voices: 
Down the line, it sounds like Epic wants to make characters featuring voices from the well-known actors that have appeared in the Fortnite universe, but it will have to secure the right approvals to do so. 
“Our next step is to work with the relevant guilds and character voice actors who have previously worked on Fortnite Battle Royale to explore opportunities to make their original voices available across the Fortnite ecosystem,” the company says. 
Epic started letting creators test their own AI characters earlier this year, but it laid out a few ground rules to try and keep them from becoming problematic. 
Article reasoning-pattern comparisonThis article: 0.0%Jay Peters: 2.7%The Verge: 3.5%Confirmation Bias0.0%This article: 0.0%Jay Peters: 0.6%The Verge: 1.3%Anchoring Bias0.0%This article: 4.3%Jay Peters: 2.5%The Verge: 3.7%Availability Heuristic4.3%This article: 0.0%Jay Peters: 0.6%The Verge: 1.3%Representativeness Heuristic0.0%This article: 9.9%Jay Peters: 0.3%The Verge: 0.8%Hindsight Bias9.9%This article: 0.0%Jay Peters: 0.9%The Verge: 1.7%Overconfidence Bias0.0%This article: 2.6%Jay Peters: 3.0%The Verge: 6.1%Framing Effect2.6%This article: 0.0%Jay Peters: 0.3%The Verge: 0.9%Loss Aversion0.0%This article: 0.0%Jay Peters: 0.4%The Verge: 0.5%Status Quo Bias0.0%This article: 0.0%Jay Peters: 0.2%The Verge: 0.4%Sunk Cost Effect0.0%This article: 14.5%Jay Peters: 3.5%The Verge: 4.0%Optimism Bias14.5%This article: 0.0%Jay Peters: 2.2%The Verge: 2.3%Pessimism Bias0.0%This article: 11.9%Jay Peters: 7.5%The Verge: 9.2%Negativity Bias11.9%This article: 0.0%Jay Peters: 1.1%The Verge: 1.4%Self-Serving Bias0.0%This article: 0.0%Jay Peters: 0.2%The Verge: 0.7%Fundamental Attribution Error0.0%This article: 0.0%Jay Peters: 0.2%The Verge: 0.1%Actor-Observer Bias0.0%This article: 0.0%Jay Peters: 0.0%The Verge: 0.6%In-Group Bias0.0%This article: 0.0%Jay Peters: 0.2%The Verge: 0.4%Out-Group Homogeneity Bias0.0%This article: 8.6%Jay Peters: 2.8%The Verge: 3.0%Halo Effect8.6%This article: 0.0%Jay Peters: 0.0%The Verge: 0.2%Horn Effect0.0%This article: 0.0%Jay Peters: 0.0%The Verge: 0.0%Dunning-Kruger Effect0.0%This article: 13.2%Jay Peters: 1.7%The Verge: 1.8%Recency Bias13.2%This article: 0.0%Jay Peters: 0.7%The Verge: 0.4%Primacy Effect0.0%This article: 0.0%Jay Peters: 0.0%The Verge: 0.0%Blind-Spot Bias0.0%This article: 0.0%Jay Peters: 0.4%The Verge: 1.1%Ad Hominem0.0%This article: 0.0%Jay Peters: 0.0%The Verge: 0.3%Straw Man0.0%This article: 37.0%Jay Peters: 4.0%The Verge: 4.0%Appeal to Authority37.0%This article: 0.0%Jay Peters: 0.3%The Verge: 1.6%False Dilemma0.0%This article: 0.0%Jay Peters: 0.5%The Verge: 1.2%Slippery Slope0.0%This article: 0.0%Jay Peters: 0.1%The Verge: 0.1%Circular Reasoning0.0%This article: 0.0%Jay Peters: 4.5%The Verge: 6.7%Hasty Generalization0.0%This article: 0.0%Jay Peters: 0.3%The Verge: 0.2%Red Herring0.0%This article: 0.0%Jay Peters: 0.0%The Verge: 0.7%Bandwagon0.0%This article: 0.0%Jay Peters: 3.6%The Verge: 4.3%Appeal to Emotion0.0%This article: 0.0%Jay Peters: 0.7%The Verge: 1.1%Begging the Question0.0%This article: 10.6%Jay Peters: 1.8%The Verge: 2.3%Post Hoc (False Cause)10.6%This article: 0.0%Jay Peters: 0.0%The Verge: 0.2%Tu Quoque0.0%This article: 0.0%Jay Peters: 0.9%The Verge: 0.8%Burden of Proof0.0%This article: 0.0%Jay Peters: 0.3%The Verge: 0.3%Appeal to Nature0.0%This article: 0.0%Jay Peters: 0.3%The Verge: 0.3%Composition/Division0.0%This article: 4.3%Jay Peters: 4.0%The Verge: 3.7%Anecdotal4.3%This article: 0.0%Jay Peters: 0.0%The Verge: 0.1%No True Scotsman0.0%This article: 11.9%Jay Peters: 2.2%The Verge: 2.2%Ambiguity (Equivocation)11.9%This article: 0.0%Jay Peters: 0.0%The Verge: 0.0%Gambler’s Fallacy0.0%This article: 0.0%Jay Peters: 0.1%The Verge: 0.1%Middle Ground0.0%This article: 0.0%Jay Peters: 0.1%The Verge: 0.1%Personal Incredulity0.0%This article: 9.2%Jay Peters: 0.4%The Verge: 0.2%Special Pleading9.2%This article: 0.0%Jay Peters: 0.0%The Verge: 0.2%Genetic Fallacy0.0%This article: 14.5%Jay Peters: 2.6%The Verge: 2.6%Unattributed Quote14.5%This article: 12.5%Jay Peters: 1.9%The Verge: 1.4%Quote-first Misdirection12.5%This article: 34.3%Jay Peters: 8.8%The Verge: 10.6%Biased Writer Voice34.3%This article: 2.6%Jay Peters: 0.3%The Verge: 1.1%Indoctrination2.6%This article: 0.0%Jay Peters: 0.0%The Verge: 1.7%Politically Left Leaning Bias0.0%This article: 0.0%Jay Peters: 0.0%The Verge: 0.1%Politically Right Leaning Bias0.0%This article: 18.5%Jay Peters: 5.3%The Verge: 4.3%Attempt to Sell a Product or S…18.5%

303 words analyzed.

Speakers

1speaker33%attributed speech203writer words
Voice mapSelect a segment to jump to its words
Writer's voice • 8 words • 100.0% coverageWriter's voice • 8 words • 100.0% coverageEpic Games • 40 words • 100.0% coverageWriter's voice • 26 words • 0.0% coverageWriter's voice • 30 words • 0.0% coverageWriter's voice • 32 words • 100.0% coverageEpic Games • 22 words • 100.0% coverageWriter's voice • 22 words • 100.0% coverageWriter's voice • 13 words • 0.0% coverageWriter's voice • 36 words • 100.0% coverageEpic Games • 38 words • 100.0% coverageWriter's voice • 28 words • 100.0% coverage
Selected voice

Epic Games

100%flagged-word coverage
100 attributed words100% of attributed speech100% writer coverage
0%27.5%55.0%Biased Writer Voice-51.2 ptsWriter: 51.2%Epic Games: 0.0%0.0%Attempt to Sell a Product +32.1 ptsWriter: 7.9%Epic Games: 40.0%40.0%Quote-first Misdirection+38.0 ptsWriter: 0.0%Epic Games: 38.0%38.0%Unattributed Quote+11.2 ptsWriter: 10.8%Epic Games: 22.0%22.0%Indoctrination-3.9 ptsWriter: 3.9%Epic Games: 0.0%0.0%

Attribution is sentence-level. Pattern percentages are calculated only from words assigned to that voice.

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Analysis

Hover over highlighted words in the article to view the associated bias or fallacy analysis.