Berkeley Bagels expands to downtown 33%

By Calliope Arkilic39%

7/23/2026, 9:00:00 AM

BS Summary: This article contains 13 faulty reasoning types, including Unattributed Quote, Representativeness Heuristic, and Self-Serving Bias, with Attempt to Sell a Product or Service as the most egregious example at 45% saturation with 232 hits. Analysis detected 700 faulty-reasoning hits from 515 analyzed words, generating a BS Score of 41.2% and a BS Rank of 33% (14,871 of 21,887 articles). This article is better (less manipulative) than 67.90% of the article peer group.

The downtown Berkeley bagel scene is slated to welcome a fresh competitor just as students return to the Cal campus for the new school year. 
Berkeley Bagels, which has been making bagels out of its Westbrae location for a half century, is set to open a new location on Aug. 17 at 1941 University Ave. (at Bonita Avenue), joining the ranks of other downtown and central Berkeley bagel shops like Cafe Brusco, Lox Stock & Bagel, and Bageltopia. 
At the new store, the bagel shop will provide the same classic New York-style bagels and menu as their flagship location on Gilman Street. 
The new shop will be in the former location of Dessert N Spice, a halal cupcake shop that opened in 2023. 
According to a sign in the business’s window, the shop will be moving to Dera Cafe, a Pakistani fusion cafe in North Berkeley. 
Though the store has operated as a bagel shop under different names (some die hard Noshers may remember Boogie Woogie Bagel Boys on the 2017 Nosh Bagel taste test), bagels have been sold out of the Westbrae locations since 1974 using the same recipe and same equipment. 
Alex Suon, manager of the Gilman Berkeley Bagels store hopes their new University store will serve the UC Berkeley population and downtown Berkeley neighborhood to bring them “the same great quality bagels, handmade, chewy New York-style bagels.” 
“We see a lot of people who have been asking us to expand closer to University towards that side of Berkeley,” said Suon. 
New York-style bagels are known for their glossy crust which comes from the boiling process before baking. 
All of the bagels for both locations will be kettle-boiled and baked at the flagship Gilman store. 
Berkeley Bagels serves an array of bagel sandwiches from a classic bagel with cream cheese to “The Eggy Baggy” which comes with scrambled eggs and an optional slice of meat. 
They also sell a variety of open faced bagel melts in the style of pepperoni pizza or hot dogs. 
But what customers keep coming back for, Suon said, are the Nova lox. 
“It’s so smooth and it’s silky, and it’s not as salty as other lox that you find at other shops because we use very high quality locks and our prices are very competitive for the quality that people receive,” said Suon. 
The Nova sliced lox sandwich with cream cheese, tomato, onion is $11.99, a bagel with plain cream cheese is $4.39 and a baker’s dozen comes out to $25.99. 
Berkeley Bagels also sells sandwiches, challah, smoothies, boba drinks, Thai iced tea and other cafe favorites. 
For the first three months, Berkeley Bagels will be open from 7 a.m. to 3 p.m., though if there is demand they will stay open until 4 p.m, according to Suon. 
When they found out that Dessert N Spice would be leaving, Berkeley Bagels knew it would be the spot for a second location. 
“We saw an opportunity,” said Suon, “and we just took it.” 
*Correction: This article has been updated to reflect in-store prices. 
* 
Article reasoning-pattern comparisonThis article: 6.6%Calliope Arkilic: 2.2%Berkeleyside: 2.6%Confirmation Bias6.6%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 1.2%Anchoring Bias0.0%This article: 2.5%Calliope Arkilic: 0.8%Berkeleyside: 3.2%Availability Heuristic2.5%This article: 10.3%Calliope Arkilic: 3.4%Berkeleyside: 1.1%Representativeness Heuristic10.3%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.3%Hindsight Bias0.0%This article: 8.0%Calliope Arkilic: 2.7%Berkeleyside: 1.0%Overconfidence Bias8.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 4.1%Framing Effect0.0%This article: 5.4%Calliope Arkilic: 1.8%Berkeleyside: 0.7%Loss Aversion5.4%This article: 9.1%Calliope Arkilic: 3.0%Berkeleyside: 0.4%Status Quo Bias9.1%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.2%Sunk Cost Effect0.0%This article: 6.0%Calliope Arkilic: 4.4%Berkeleyside: 2.7%Optimism Bias6.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.9%Pessimism Bias0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 5.6%Negativity Bias0.0%This article: 10.1%Calliope Arkilic: 6.0%Berkeleyside: 1.2%Self-Serving Bias10.1%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.6%Fundamental Attribution Error0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.1%Actor-Observer Bias0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.9%In-Group Bias0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.4%Out-Group Homogeneity Bias0.0%This article: 3.3%Calliope Arkilic: 3.8%Berkeleyside: 7.6%Halo Effect3.3%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.0%Horn Effect0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.0%Dunning-Kruger Effect0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 1.0%Recency Bias0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.4%Primacy Effect0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.0%Blind-Spot Bias0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.2%Ad Hominem0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.3%Straw Man0.0%This article: 8.0%Calliope Arkilic: 5.3%Berkeleyside: 3.8%Appeal to Authority8.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 1.1%False Dilemma0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.5%Slippery Slope0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.2%Circular Reasoning0.0%This article: 0.0%Calliope Arkilic: 2.7%Berkeleyside: 4.7%Hasty Generalization0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.1%Red Herring0.0%This article: 0.0%Calliope Arkilic: 1.5%Berkeleyside: 0.8%Bandwagon0.0%This article: 0.0%Calliope Arkilic: 2.7%Berkeleyside: 5.6%Appeal to Emotion0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.5%Begging the Question0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 2.1%Post Hoc (False Cause)0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.0%Tu Quoque0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.3%Burden of Proof0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.1%Appeal to Nature0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.3%Composition/Division0.0%This article: 9.1%Calliope Arkilic: 3.0%Berkeleyside: 3.4%Anecdotal9.1%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.0%No True Scotsman0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 1.2%Ambiguity (Equivocation)0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.0%Gambler’s Fallacy0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.0%Middle Ground0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.0%Personal Incredulity0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.1%Special Pleading0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.0%Genetic Fallacy0.0%This article: 12.4%Calliope Arkilic: 4.1%Berkeleyside: 1.1%Unattributed Quote12.4%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.9%Quote-first Misdirection0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 5.1%Biased Writer Voice0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 1.7%Indoctrination0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.7%Politically Left Leaning Bias0.0%This article: 0.0%Calliope Arkilic: 0.0%Berkeleyside: 0.1%Politically Right Leaning Bias0.0%This article: 45.0%Calliope Arkilic: 27.1%Berkeleyside: 3.0%Attempt to Sell a Product or S…45.0%

515 words analyzed.

Speakers

1speaker30%attributed speech359writer words
Voice mapSelect a segment to jump to its words
Writer's voice • 5 words • 0.0% coverageWriter's voice • 25 words • 0.0% coverageWriter's voice • 53 words • 0.0% coverageWriter's voice • 24 words • 100.0% coverageWriter's voice • 21 words • 0.0% coverageWriter's voice • 23 words • 100.0% coverageWriter's voice • 47 words • 0.0% coverageAlex Suon • 37 words • 100.0% coverageAlex Suon • 23 words • 100.0% coverageWriter's voice • 17 words • 0.0% coverageWriter's voice • 17 words • 0.0% coverageWriter's voice • 30 words • 100.0% coverageWriter's voice • 19 words • 100.0% coverageAlex Suon • 13 words • 100.0% coverageAlex Suon • 41 words • 100.0% coverageWriter's voice • 28 words • 100.0% coverageWriter's voice • 16 words • 100.0% coverageAlex Suon • 31 words • 100.0% coverageWriter's voice • 23 words • 0.0% coverageAlex Suon • 11 words • 100.0% coverageWriter's voice • 10 words • 0.0% coverageWriter's voice • 1 words • 0.0% coverage
Selected voice

Alex Suon

100%flagged-word coverage
156 attributed words100% of attributed speech72% writer coverage
0%37.5%75.0%Attempt to Sell a Product +41.1 ptsWriter: 32.6%Alex Suon: 73.7%73.7%Unattributed Quote+19.9 ptsWriter: 6.4%Alex Suon: 26.3%26.3%

Attribution is sentence-level. Pattern percentages are calculated only from words assigned to that voice.

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Analysis

Hover over highlighted words in the article to view the associated bias or fallacy analysis.