Fortune52%

Close to a million investors of the Trump memecoin lost a collective $3.8 billion, even as the president disclosed $636 million in earnings 48%

By Marco Quiroz-Gutierrez54%

7/7/2026, 7:34:07 PM

BS Summary: This article contains 29 faulty reasoning types, including Appeal to Authority, Hasty Generalization, and Biased Writer Voice, with Negativity Bias as the most egregious example at 38.2% saturation with 268 hits. Analysis detected 2,113 faulty-reasoning hits from 702 analyzed words, generating a BS Score of 49.4% and a BS Rank of 48% (11,059 of 21,198 articles). This article is better (less manipulative) than 52.20% of the article peer group.

Close to a million investors of the Trump memecoin lost a collective $3.8 billion, even as the president disclosed $636 million in earnings 
President Donald Trump has raked in hundreds of millions of dollars from his signature cryptocurrency while his supporters have largely been left holding the bag, according to a report. 
Of the 1.48 million wallets that bought the $TRUMP memecoin since it launched just three days before Trump’s second inauguration last year, about 66%, or 988,905 wallets, had lost money by the end of June. 
According to data from blockchain analytics firm Nansen, the combined losses were $3.81 billion, reported the New York Times. 
The losses are stark given that President Trump has claimed large profits from the token, which sports a picture of him with his fist in the air and the words “Fight, Fight, Fight,” in reference to the Butler, PA attempted assassination attempt in 2024. 
According to the president’s most recent financial disclosures, he had pocketed $636 million from the $TRUMP memecoin alone. 
Trump Organization affiliates CIC Digital and Fight Fight Fight LLC own roughly 80% of the token supply, and Trump earns transaction fees each time the coin is bought or sold, according to CNN, meaning he profits regardless of whether the price rises or falls. 
Trump also used his large social media presence to announce the coin in posts on both X and Truth Social when the coin launched last January. 
“My NEW Official Trump Meme is HERE! 
It’s time to celebrate everything we stand for: WINNING! 
Join my very special Trump Community,” he wrote at the time. 
But for his followers who put money into the token, the result has brought on less winning than expected. 
The Trump coin 
The $TRUMP crypto is a memecoin, meaning its value isn’t tied to anything intrinsic. 
Because of this, the coin’s value can vary wildly. 
And indeed it has: the coin on Tuesday was trading at $1.68, down 97% from its all-time-high of $75.35. 
While the coin’s own website says it is not an investment opportunity and is instead “intended to function as an expression of support for, and engagement with, the ideals and beliefs embodied by the symbol “$TRUMP” and the associated artwork,” many investors bought the coin with the hope that it might surge in value during Trump’s presidency. 
While major losses have hit retail investors, Trump, once a cryptocurrency skeptic, has seen his crypto businesses quickly become a major part of his financial empire. 
His latest financial disclosure, as required to be filed with the U.S. 
Office of Government Ethics, showed that his crypto earnings reached $1.4 billion last year, making up the majority of what Trump has earned since returning to office. 
Apart from his earnings from the $TRUMP coin, his companies also received $799 million from World Liberty Financial, the crypto venture he co-founded with his sons, Donald Trump Jr. and Eric Trump. 
That sum included about $250 million from selling his interests in World Liberty Financial as well as more than $520 million from sales of another token, World Liberty Financial’s WLFI token, which has also plummeted more than 80% from its peak. 
With the Trump memecoin, only fewer than 500,000 people actually made money, totaling $4 billion in gains, according to the Nansen report. 
Still, these gains represented mostly early buyers who got in during the first hours of trading, before the token surged and then crashed. 
The Nansen report said that the group who won on Trump’s memecoin “reflects a small number of early buyers capturing enormous gains while the broad retail majority absorbed the losses.” 
This is a common dynamic with meme coins. 
While early buyers and insiders often profit when a coin takes off, retail investors who arrive later are often left with the steepest losses. 
As for the White House, a spokesperson told the Associated Press that Trump is not involved in business decisions, and that “neither the President nor his family has ever engaged—or will ever engage—in conflicts of interest.” 
The White House did not immediately respond to Fortune’s request for comment. 
Article reasoning-pattern comparisonThis article: 18.9%Marco Quiroz-Gutierrez: 4.2%Fortune: 4.2%Confirmation Bias18.9%This article: 3.8%Marco Quiroz-Gutierrez: 0.8%Fortune: 1.4%Anchoring Bias3.8%This article: 13.4%Marco Quiroz-Gutierrez: 2.8%Fortune: 3.3%Availability Heuristic13.4%This article: 7.4%Marco Quiroz-Gutierrez: 1.4%Fortune: 1.4%Representativeness Heuristic7.4%This article: 3.3%Marco Quiroz-Gutierrez: 0.3%Fortune: 1.1%Hindsight Bias3.3%This article: 6.3%Marco Quiroz-Gutierrez: 1.4%Fortune: 2.7%Overconfidence Bias6.3%This article: 18.2%Marco Quiroz-Gutierrez: 10.7%Fortune: 6.7%Framing Effect18.2%This article: 6.6%Marco Quiroz-Gutierrez: 0.6%Fortune: 0.5%Loss Aversion6.6%This article: 0.0%Marco Quiroz-Gutierrez: 0.1%Fortune: 0.6%Status Quo Bias0.0%This article: 0.0%Marco Quiroz-Gutierrez: 0.7%Fortune: 0.3%Sunk Cost Effect0.0%This article: 0.0%Marco Quiroz-Gutierrez: 4.5%Fortune: 3.3%Optimism Bias0.0%This article: 2.7%Marco Quiroz-Gutierrez: 2.6%Fortune: 2.5%Pessimism Bias2.7%This article: 38.2%Marco Quiroz-Gutierrez: 11.3%Fortune: 6.9%Negativity Bias38.2%This article: 4.1%Marco Quiroz-Gutierrez: 2.6%Fortune: 1.7%Self-Serving Bias4.1%This article: 0.0%Marco Quiroz-Gutierrez: 1.3%Fortune: 0.9%Fundamental Attribution Error0.0%This article: 0.0%Marco Quiroz-Gutierrez: 0.0%Fortune: 0.2%Actor-Observer Bias0.0%This article: 1.6%Marco Quiroz-Gutierrez: 0.5%Fortune: 0.8%In-Group Bias1.6%This article: 0.0%Marco Quiroz-Gutierrez: 0.9%Fortune: 0.4%Out-Group Homogeneity Bias0.0%This article: 3.7%Marco Quiroz-Gutierrez: 1.3%Fortune: 3.1%Halo Effect3.7%This article: 0.0%Marco Quiroz-Gutierrez: 0.0%Fortune: 0.0%Horn Effect0.0%This article: 0.0%Marco Quiroz-Gutierrez: 0.0%Fortune: 0.0%Dunning-Kruger Effect0.0%This article: 2.7%Marco Quiroz-Gutierrez: 1.9%Fortune: 1.5%Recency Bias2.7%This article: 0.0%Marco Quiroz-Gutierrez: 0.4%Fortune: 0.3%Primacy Effect0.0%This article: 0.0%Marco Quiroz-Gutierrez: 0.0%Fortune: 0.0%Blind-Spot Bias0.0%This article: 0.0%Marco Quiroz-Gutierrez: 0.8%Fortune: 0.7%Ad Hominem0.0%This article: 0.0%Marco Quiroz-Gutierrez: 0.0%Fortune: 0.2%Straw Man0.0%This article: 27.9%Marco Quiroz-Gutierrez: 3.7%Fortune: 4.8%Appeal to Authority27.9%This article: 9.7%Marco Quiroz-Gutierrez: 1.3%Fortune: 2.2%False Dilemma9.7%This article: 6.3%Marco Quiroz-Gutierrez: 1.2%Fortune: 1.3%Slippery Slope6.3%This article: 0.0%Marco Quiroz-Gutierrez: 0.0%Fortune: 0.3%Circular Reasoning0.0%This article: 26.5%Marco Quiroz-Gutierrez: 5.2%Fortune: 6.0%Hasty Generalization26.5%This article: 0.0%Marco Quiroz-Gutierrez: 0.0%Fortune: 0.2%Red Herring0.0%This article: 0.0%Marco Quiroz-Gutierrez: 0.1%Fortune: 0.5%Bandwagon0.0%This article: 17.0%Marco Quiroz-Gutierrez: 4.9%Fortune: 3.0%Appeal to Emotion17.0%This article: 6.3%Marco Quiroz-Gutierrez: 2.3%Fortune: 1.2%Begging the Question6.3%This article: 4.6%Marco Quiroz-Gutierrez: 4.0%Fortune: 3.9%Post Hoc (False Cause)4.6%This article: 0.0%Marco Quiroz-Gutierrez: 0.6%Fortune: 0.1%Tu Quoque0.0%This article: 0.0%Marco Quiroz-Gutierrez: 1.4%Fortune: 0.3%Burden of Proof0.0%This article: 2.0%Marco Quiroz-Gutierrez: 0.1%Fortune: 0.2%Appeal to Nature2.0%This article: 0.0%Marco Quiroz-Gutierrez: 0.4%Fortune: 0.4%Composition/Division0.0%This article: 0.0%Marco Quiroz-Gutierrez: 0.7%Fortune: 2.4%Anecdotal0.0%This article: 5.1%Marco Quiroz-Gutierrez: 0.3%Fortune: 0.2%No True Scotsman5.1%This article: 22.8%Marco Quiroz-Gutierrez: 2.8%Fortune: 2.3%Ambiguity (Equivocation)22.8%This article: 0.0%Marco Quiroz-Gutierrez: 0.0%Fortune: 0.0%Gambler’s Fallacy0.0%This article: 0.0%Marco Quiroz-Gutierrez: 0.1%Fortune: 0.2%Middle Ground0.0%This article: 0.0%Marco Quiroz-Gutierrez: 0.0%Fortune: 0.0%Personal Incredulity0.0%This article: 0.0%Marco Quiroz-Gutierrez: 0.4%Fortune: 0.1%Special Pleading0.0%This article: 4.6%Marco Quiroz-Gutierrez: 1.1%Fortune: 0.2%Genetic Fallacy4.6%This article: 11.1%Marco Quiroz-Gutierrez: 3.7%Fortune: 1.5%Unattributed Quote11.1%This article: 2.6%Marco Quiroz-Gutierrez: 3.5%Fortune: 1.3%Quote-first Misdirection2.6%This article: 23.4%Marco Quiroz-Gutierrez: 9.0%Fortune: 4.4%Biased Writer Voice23.4%This article: 0.4%Marco Quiroz-Gutierrez: 0.0%Fortune: 1.2%Indoctrination0.4%This article: 0.0%Marco Quiroz-Gutierrez: 0.7%Fortune: 0.3%Politically Left Leaning Bias0.0%This article: 0.0%Marco Quiroz-Gutierrez: 0.0%Fortune: 0.3%Politically Right Leaning Bias0.0%This article: 0.0%Marco Quiroz-Gutierrez: 0.8%Fortune: 1.2%Attempt to Sell a Product or S…0.0%

702 words analyzed.

Speakers

1speaker3.8%attributed speech675writer words
Voice mapSelect a segment to jump to its words
Writer's voice • 23 words • 100.0% coverageWriter's voice • 23 words • 100.0% coverageWriter's voice • 29 words • 100.0% coverageWriter's voice • 35 words • 100.0% coverageWriter's voice • 19 words • 0.0% coverageWriter's voice • 44 words • 100.0% coverageWriter's voice • 18 words • 0.0% coverageWriter's voice • 44 words • 0.0% coverageWriter's voice • 26 words • 0.0% coverageDonald Trump • 7 words • 100.0% coverageDonald Trump • 9 words • 0.0% coverageDonald Trump • 11 words • 100.0% coverageWriter's voice • 19 words • 100.0% coverageWriter's voice • 3 words • 100.0% coverageWriter's voice • 14 words • 0.0% coverageWriter's voice • 9 words • 0.0% coverageWriter's voice • 19 words • 0.0% coverageWriter's voice • 57 words • 0.0% coverageWriter's voice • 26 words • 100.0% coverageWriter's voice • 12 words • 0.0% coverageWriter's voice • 27 words • 0.0% coverageWriter's voice • 32 words • 0.0% coverageWriter's voice • 41 words • 0.0% coverageWriter's voice • 22 words • 0.0% coverageWriter's voice • 23 words • 0.0% coverageWriter's voice • 30 words • 0.0% coverageWriter's voice • 8 words • 0.0% coverageWriter's voice • 24 words • 0.0% coverageWriter's voice • 36 words • 100.0% coverageWriter's voice • 12 words • 0.0% coverage
Selected voice

Donald Trump

100%flagged-word coverage
27 attributed words100% of attributed speech93% writer coverage
0%35.0%70.0%Quote-first Misdirection+66.7 ptsWriter: 0.0%Donald Trump: 66.7%66.7%Unattributed Quote+15.4 ptsWriter: 10.5%Donald Trump: 25.9%25.9%Biased Writer Voice-24.3 ptsWriter: 24.3%Donald Trump: 0.0%0.0%Indoctrination-0.4 ptsWriter: 0.4%Donald Trump: 0.0%0.0%

Attribution is sentence-level. Pattern percentages are calculated only from words assigned to that voice.

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Analysis

Hover over highlighted words in the article to view the associated bias or fallacy analysis.