NOLA.com8%
Like a funhouse for cocktail lovers, see inside this new, limited-time attraction in NOLA 64%
By Ian McNulty89%
7/22/2026, 3:45:00 PM
BS Summary: This article contains 10 faulty reasoning types, including Halo Effect, Appeal to Authority, and Representativeness Heuristic, with Attempt to Sell a Product or Service as the most egregious example at 75% saturation with 309 hits. Analysis detected 654 faulty-reasoning hits from 412 analyzed words, generating a BS Score of 58.4% and a BS Rank of 64% (7,990 of 21,887 articles). This article is worse (more manipulative) than 63.50% of the article peer group.
Fancy a drink with some storytelling around it?
How about a multi-sensory experience cooked up for cocktail aficionados across the rooms of a Faubourg Marigny hotel?
That’s the pitch of Tales House, a new, limited-time experience created for the public by Tales of the Cocktail, the annual drinks industry conference now underway in New Orleans.
Each year around this time, it fills the city with bartenders, spirits brands and others in the business from around the world.
It also gives a needed pop to the hospitality business in deep summer.
Tales House is designed for small groups with timed entry to experience each of these small chambers with drinks and small bites at each stop.
The tour lasts about an hour with bookings open from afternoon through evening.
Tickets are $99.
Tales House will host master classes on cocktails on Friday and Saturday (July 24 and 25), led by Neal Bodenheimer, founder of the New Orleans bar Cure and co-chair of the Tales of the Cocktail Foundation, and Francesco Lafranconi, who leads beverages for the Las Vegas group Carver Road Hospitality.
Tickets are $125.
For tickets and times, see talesofthecocktail.org/tales-passport.
In one room, though, attendees are instructed “not to drink the paint,” which proves helpful guidance in the context of all potables being passed around.
Tales House is a multi-sensory experience created by Tales of the Cocktail for drinks enthusiasts, progressing through different rooms in a Marigny hotel.
(Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)
A bartender sets up samples of spirits with assessment forms from visitors at Tales House, a multi-sensory experience created by Tales of the Cocktail for drinks enthusiasts.
(Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)
It has taken over the Royal Frenchmen Hotel & Bar (700 Frenchmen St.) and turned a progression of rooms across its three floors into different sensory experiences based on cocktails.
The idea taps into the global spirits brands that partner with the conference, and whose products are part of the experience, and local bartender talent and event producers who run show.
And Tales House will host master classes on cocktails on Friday and Saturday (July 24 and 25), led by Neal Bodenheimer, founder of the New Orleans bar Cure and co-chair of the Tales of the Cocktail Foundation, and Francesco Lafranconi, who leads beverages for the Las Vegas group Carver Road Hospitality.
Tickets are $125.
Speakers
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