Keyword summary
0% 2 analyzed articles/videos
BS Summary: These Yum Brands results contain 24 faulty reasoning types, including Negativity Bias , Optimism Bias , and Post Hoc (False Cause) , with Framing Effect as the most egregious example at 18.7% saturation with 472 hits . Analysis detected 1,758 faulty-reasoning hits from 2,518 analyzed words across 2 articles, generating a BS Score of 0% and a BS Rank of 0% (0 of 36,680 keywords). This Yum Brands is better (less manipulative) than 100.00% of the peer group. Yum Brands
Keyword details
Total words: 2,518
Article count: 2
Authors
Ranking context Position among analyzed keywords
0% percentile 0 25 50 75 100 0.0% percentile 0.0% BS Score2 analyzed articles2.5K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Appeal to Emotion Sitewide 15.9% Keyword 1.5% 1.5% Negativity Bias Sitewide 19.2% Keyword 7.2% 7.2% Appeal to Authority Sitewide 11.1% Keyword 0.6% 0.6% Availability Heuristic Sitewide 9.1% Keyword 0.5% 0.5% Framing Effect Sitewide 26.9% Keyword 18.8% 18.8% Halo Effect Sitewide 6.7% Keyword 0.5% 0.5% Confirmation Bias Sitewide 7.5% Keyword 1.6% 1.6% Hasty Generalization Sitewide 8.1% Keyword 2.2% 2.2% Attempt to Sell a Product… Sitewide 0.5% Keyword 4.9% 4.9% Anchoring Bias Sitewide 4.0% Keyword 0.4% 0.4% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 18.8%, sitewide 26.9% Negativity Bias: Keyword 7.2%, sitewide 19.2% Appeal to Emotion: Keyword 1.5%, sitewide 15.9% Appeal to Authority: Keyword 0.6%, sitewide 11.1% Availability Heuristic: Keyword 0.5%, sitewide 9.1% Hasty Generalization: Keyword 2.2%, sitewide 8.1% Confirmation Bias: Keyword 1.6%, sitewide 7.5% Halo Effect: Keyword 0.5%, sitewide 6.7% Optimism Bias: Keyword 5.9%, sitewide 6.0% Post Hoc (False Cause): Keyword 5.4%, sitewide 3.3% Biased Writer Voice: Keyword 3.8%, sitewide 5.3% Self-Serving Bias: Keyword 4.9%, sitewide 3.7% Attempt to Sell a Product or Service: Keyword 4.9%, sitewide 0.5% Anchoring Bias: Keyword 0.4%, sitewide 4.0% Recency Bias: Keyword 3.3%, sitewide 2.7% Status Quo Bias: Keyword 1.6%, sitewide 2.2% Ad Hominem: Keyword 0.8%, sitewide 2.2% Representativeness Heuristic: Keyword 0.9%, sitewide 1.9% Begging the Question: Keyword 0.2%, sitewide 1.7% Ambiguity (Equivocation): Keyword 1.6%, sitewide 0.8% Quote-first Misdirection: Keyword 1.2%, sitewide 0.0% Unattributed Quote: Keyword 0.2%, sitewide 1.1% Red Herring: Keyword 1.0%, sitewide 0.7% Actor-Observer Bias: Keyword 0.8%, sitewide 0.6% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst