Keyword summary
⁠79%2 analyzed articles/videos1,617 analyzed words
BS Summary: These Unilever results contain 42 faulty reasoning types, including Hasty Generalization, Overconfidence Bias, and Framing Effect, with Attempt to Sell a Product or Service as the most egregious example at 15% saturation with 969 hits. Analysis detected 8,343 faulty-reasoning hits from 6,468 analyzed words across 2 articles, generating a BS Score of 3.1% and a BS Rank of ⁠55% (17,022 of 37,536 keywords). This Unilever is worse (more manipulative) than 54.70% of the peer group.
Unilever
Keyword ranking list
PercentileKeywordBS Score
⁠0%Lieutenant Governor1%
⁠0%Agriculture Commissioner1%
⁠0%Texas Supreme Court1%
⁠0%Tropic Care Of Florida1%
⁠0%Running Back1%
⁠55%Unilever (selected)4%
⁠100%Rad Power Bikes60%
⁠100%Mike Lewis60%
⁠100%Joni Balter60%
⁠100%Lawrence O'donnell69%
⁠100%Bondi Beach Shooting70%
Keyword details
Total words: 6,468
Article count: 2
Authors

Ranking context

Position among analyzed keywords

55% percentile
025507510054.7% percentile
3.1% BS Score2 analyzed articles6.5K analyzed words

Reasoning profile

Selected profile versus the sitewide rate

KeywordSitewideShared scale 0–50%
0.0%10%20%30%40%50%Framing EffectSitewide 26.9%Keyword 6.9%6.9%Attempt to Sell a Product…Sitewide 0.5%Keyword 15.0%15.0%Negativity BiasSitewide 19.2%Keyword 5.8%5.8%Appeal to EmotionSitewide 15.9%Keyword 6.7%6.7%Availability HeuristicSitewide 9.1%Keyword 1.6%1.6%Unattributed QuoteSitewide 1.1%Keyword 6.8%6.8%In-Group BiasSitewide 6.9%Keyword 1.4%1.4%Appeal to AuthoritySitewide 11.1%Keyword 6.4%6.4%Halo EffectSitewide 6.7%Keyword 2.6%2.6%IndoctrinationSitewide 0.0%Keyword 3.4%3.4%

Sitewide departure map

Above the diagonal means this profile uses the pattern more often

0.0%0.0%10%10%20%20%30%30%40%40%50%50%Framing Effect: Keyword 6.9%, sitewide 26.9%Negativity Bias: Keyword 5.8%, sitewide 19.2%Appeal to Emotion: Keyword 6.7%, sitewide 15.9%Attempt to Sell a Product or Service: Keyword 15.0%, sitewide 0.5%Appeal to Authority: Keyword 6.4%, sitewide 11.1%Availability Heuristic: Keyword 1.6%, sitewide 9.1%Hasty Generalization: Keyword 8.7%, sitewide 8.1%Confirmation Bias: Keyword 5.2%, sitewide 7.5%Overconfidence Bias: Keyword 7.1%, sitewide 4.6%In-Group Bias: Keyword 1.4%, sitewide 6.9%Unattributed Quote: Keyword 6.8%, sitewide 1.1%Halo Effect: Keyword 2.6%, sitewide 6.7%Optimism Bias: Keyword 4.1%, sitewide 6.0%Biased Writer Voice: Keyword 5.9%, sitewide 5.3%Anecdotal: Keyword 3.7%, sitewide 5.2%Anchoring Bias: Keyword 1.4%, sitewide 4.0%False Dilemma: Keyword 3.9%, sitewide 1.5%Self-Serving Bias: Keyword 2.2%, sitewide 3.7%Indoctrination: Keyword 3.4%, sitewide 0.0%Post Hoc (False Cause): Keyword 1.2%, sitewide 3.3%Quote-first Misdirection: Keyword 3.1%, sitewide 0.0%Loss Aversion: Keyword 2.8%, sitewide 2.5%Fundamental Attribution Error: Keyword 2.1%, sitewide 2.7%Recency Bias: Keyword 0.3%, sitewide 2.7%Framing EffectSitewide rateKeyword rate

Analyzed articles and videos