Keyword summary
0%1 analyzed article/video149 analyzed words
BS Summary: These The Last Word results contain 17 faulty reasoning types, including Appeal to Authority, Politically Left Leaning Bias, and Framing Effect, with Halo Effect as the most egregious example at 27.9% saturation with 101 hits. Analysis detected 589 faulty-reasoning hits from 362 analyzed words across 1 article, generating a BS Score of 9.6% and a BS Rank of 95% (2,084 of 35,861 keywords). This The Last Word is worse (more manipulative) than 94.20% of the peer group.
The Last Word
Keyword ranking list
PercentileKeywordBS Score
0%Tropic Care Of Florida1%
0%Running Back1%
0%Javian Hawkins1%
0%Atlanta Falcons1%
0%Anthony Romano1%
95%The Last Word (selected)10%
100%Rad Power Bikes60%
100%Mike Lewis60%
100%Joni Balter60%
100%Lawrence O'donnell69%
100%Bondi Beach Shooting70%
Keyword details
Total words: 362
Article count: 1
Authors

Ranking context

Position among analyzed keywords

94% percentile
025507510094.2% percentile
9.6% BS Score1 analyzed articles362 analyzed words

Reasoning profile

Selected profile versus the sitewide rate

KeywordSitewideShared scale 0–50%
0.0%10%20%30%40%50%Politically Left Leaning …Sitewide 2.0%Keyword 23.5%23.5%Halo EffectSitewide 6.7%Keyword 27.9%27.9%Negativity BiasSitewide 19.2%Keyword 3.9%3.9%Appeal to AuthoritySitewide 11.1%Keyword 26.2%26.2%Begging the QuestionSitewide 1.7%Keyword 11.1%11.1%Appeal to EmotionSitewide 15.9%Keyword 8.8%8.8%Availability HeuristicSitewide 9.1%Keyword 3.3%3.3%Framing EffectSitewide 26.9%Keyword 21.3%21.3%Biased Writer VoiceSitewide 5.3%Keyword 9.4%9.4%Anchoring BiasSitewide 4.0%Keyword 0.8%0.8%

Sitewide departure map

Above the diagonal means this profile uses the pattern more often

0.0%0.0%10%10%20%20%30%30%40%40%50%50%Halo Effect: Keyword 27.9%, sitewide 6.7%Framing Effect: Keyword 21.3%, sitewide 26.9%Appeal to Authority: Keyword 26.2%, sitewide 11.1%Politically Left Leaning Bias: Keyword 23.5%, sitewide 2.0%Negativity Bias: Keyword 3.9%, sitewide 19.2%Appeal to Emotion: Keyword 8.8%, sitewide 15.9%Begging the Question: Keyword 11.1%, sitewide 1.7%Biased Writer Voice: Keyword 9.4%, sitewide 5.3%Availability Heuristic: Keyword 3.3%, sitewide 9.1%Confirmation Bias: Keyword 7.7%, sitewide 7.5%In-Group Bias: Keyword 5.0%, sitewide 6.9%Optimism Bias: Keyword 3.3%, sitewide 6.0%Status Quo Bias: Keyword 4.1%, sitewide 2.2%Anchoring Bias: Keyword 0.8%, sitewide 4.0%Recency Bias: Keyword 3.3%, sitewide 2.7%Bandwagon: Keyword 2.2%, sitewide 2.2%Primacy Effect: Keyword 0.8%, sitewide 0.9%Halo EffectSitewide rateKeyword rate

Analyzed articles and videos

The Last Word58%
MS NOW95%By Lawrence O’Donnell0%10/29/2025, 11:44:07 PM