Keyword summary
30% 2 analyzed articles/videos 1,944 analyzed words
BS Summary: These Norwalk results contain 39 faulty reasoning types, including Optimism Bias , Framing Effect , and Halo Effect , with Negativity Bias as the most egregious example at 5.6% saturation with 437 hits . Analysis detected 3,854 faulty-reasoning hits from 7,776 analyzed words across 2 articles, generating a BS Score of 1.3% and a BS Rank of 11% (50,457 of 56,281 keywords). This Norwalk is better (less manipulative) than 89.70% of the peer group. Norwalk
Keyword details
Total words: 7,776
Article count: 2
Authors
Ranking context Position among analyzed keywords
10% percentile 0 25 50 75 100 10.3% percentile 1.3% BS Score2 analyzed articles7.8K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Framing Effect Sitewide 26.9% Keyword 4.6% 4.6% Appeal to Emotion Sitewide 15.9% Keyword 2.2% 2.2% Negativity Bias Sitewide 19.2% Keyword 5.6% 5.6% Appeal to Authority Sitewide 11.1% Keyword 1.8% 1.8% Confirmation Bias Sitewide 7.5% Keyword 0.8% 0.8% Availability Heuristic Sitewide 9.1% Keyword 2.6% 2.6% Hasty Generalization Sitewide 8.1% Keyword 1.7% 1.7% In-Group Bias Sitewide 6.9% Keyword 0.6% 0.6% Biased Writer Voice Sitewide 5.3% Keyword 0.8% 0.8% Anchoring Bias Sitewide 4.0% Keyword 0.2% 0.2% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 4.6%, sitewide 26.9% Negativity Bias: Keyword 5.6%, sitewide 19.2% Appeal to Emotion: Keyword 2.2%, sitewide 15.9% Appeal to Authority: Keyword 1.8%, sitewide 11.1% Availability Heuristic: Keyword 2.6%, sitewide 9.1% Hasty Generalization: Keyword 1.7%, sitewide 8.1% Confirmation Bias: Keyword 0.8%, sitewide 7.5% In-Group Bias: Keyword 0.6%, sitewide 6.9% Halo Effect: Keyword 2.9%, sitewide 6.7% Optimism Bias: Keyword 5.1%, sitewide 6.0% Biased Writer Voice: Keyword 0.8%, sitewide 5.3% Anecdotal: Keyword 1.6%, sitewide 5.2% Anchoring Bias: Keyword 0.2%, sitewide 4.0% Self-Serving Bias: Keyword 0.3%, sitewide 3.7% Out-Group Homogeneity Bias: Keyword 0.3%, sitewide 3.1% Fundamental Attribution Error: Keyword 1.1%, sitewide 2.7% Recency Bias: Keyword 0.2%, sitewide 2.7% Loss Aversion: Keyword 0.9%, sitewide 2.5% False Dilemma: Keyword 2.4%, sitewide 1.5% Bandwagon: Keyword 0.7%, sitewide 2.2% Status Quo Bias: Keyword 0.5%, sitewide 2.2% Ad Hominem: Keyword 1.1%, sitewide 2.2% Unattributed Quote: Keyword 2.0%, sitewide 1.1% Representativeness Heuristic: Keyword 0.2%, sitewide 1.9% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst