Keyword summary
91% 1 analyzed article/video 270 analyzed words
BS Summary: These Nismo results contain 18 faulty reasoning types, including Attempt to Sell a Product or Service , Halo Effect , and Loss Aversion , with Biased Writer Voice as the most egregious example at 47.9% saturation with 388 hits . Analysis detected 1,577 faulty-reasoning hits from 810 analyzed words across 1 article, generating a BS Score of 10.8% and a BS Rank of 96% (1,666 of 37,536 keywords). This Nismo is worse (more manipulative) than 95.60% of the peer group. Nismo
Keyword details
Total words: 810
Article count: 1
Authors
Ranking context Position among analyzed keywords
96% percentile 0 25 50 75 100 95.6% percentile 10.8% BS Score1 analyzed articles810 analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–75%
0.0% 20% 40% 60% Biased Writer Voice Sitewide 5.3% Keyword 47.9% 47.9% Attempt to Sell a Product… Sitewide 0.5% Keyword 24.2% 24.2% Halo Effect Sitewide 6.7% Keyword 22.5% 22.5% Loss Aversion Sitewide 2.5% Keyword 16.1% 16.1% Framing Effect Sitewide 26.9% Keyword 15.4% 15.4% Confirmation Bias Sitewide 7.5% Keyword 3.2% 3.2% Availability Heuristic Sitewide 9.1% Keyword 4.9% 4.9% Representativeness Heuris… Sitewide 1.9% Keyword 5.3% 5.3% Anecdotal Sitewide 5.2% Keyword 2.2% 2.2% Recency Bias Sitewide 2.7% Keyword 4.9% 4.9% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 20% 20% 40% 40% 60% 60% Biased Writer Voice: Keyword 47.9%, sitewide 5.3% Framing Effect: Keyword 15.4%, sitewide 26.9% Attempt to Sell a Product or Service: Keyword 24.2%, sitewide 0.5% Halo Effect: Keyword 22.5%, sitewide 6.7% Loss Aversion: Keyword 16.1%, sitewide 2.5% Appeal to Emotion: Keyword 15.7%, sitewide 15.9% Hasty Generalization: Keyword 9.4%, sitewide 8.1% Availability Heuristic: Keyword 4.9%, sitewide 9.1% Confirmation Bias: Keyword 3.2%, sitewide 7.5% Optimism Bias: Keyword 5.8%, sitewide 6.0% Anchoring Bias: Keyword 5.9%, sitewide 4.0% Representativeness Heuristic: Keyword 5.3%, sitewide 1.9% Anecdotal: Keyword 2.2%, sitewide 5.2% Recency Bias: Keyword 4.9%, sitewide 2.7% False Dilemma: Keyword 3.6%, sitewide 1.5% Status Quo Bias: Keyword 2.6%, sitewide 2.2% Unattributed Quote: Keyword 2.6%, sitewide 1.1% Primacy Effect: Keyword 2.5%, sitewide 0.9% Biased Writer Voice Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst