Keyword summary
25% 1 analyzed article/video 448 analyzed words
BS Summary: These Mesa results contain 16 faulty reasoning types, including Biased Writer Voice , Negativity Bias , and Framing Effect , with Halo Effect as the most egregious example at 7.5% saturation with 101 hits . Analysis detected 572 faulty-reasoning hits from 1,344 analyzed words across 1 article, generating a BS Score of 2.7% and a BS Rank of 45% (20,808 of 37,536 keywords). This Mesa is better (less manipulative) than 55.40% of the peer group. Mesa
Keyword details
Total words: 1,344
Article count: 1
Authors
Ranking context Position among analyzed keywords
45% percentile 0 25 50 75 100 44.6% percentile 2.7% BS Score1 analyzed articles1.3K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Framing Effect Sitewide 26.9% Keyword 3.1% 3.1% Negativity Bias Sitewide 19.2% Keyword 4.2% 4.2% Appeal to Emotion Sitewide 15.9% Keyword 2.8% 2.8% Availability Heuristic Sitewide 9.1% Keyword 1.8% 1.8% Optimism Bias Sitewide 6.0% Keyword 2.0% 2.0% Quote-first Misdirection Sitewide 0.0% Keyword 1.9% 1.9% Unattributed Quote Sitewide 1.1% Keyword 2.9% 2.9% Pessimism Bias Sitewide 1.9% Keyword 0.6% 0.6% Indoctrination Sitewide 0.0% Keyword 1.2% 1.2% Attempt to Sell a Product… Sitewide 0.5% Keyword 1.6% 1.6% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 3.1%, sitewide 26.9% Negativity Bias: Keyword 4.2%, sitewide 19.2% Appeal to Emotion: Keyword 2.8%, sitewide 15.9% Availability Heuristic: Keyword 1.8%, sitewide 9.1% Halo Effect: Keyword 7.5%, sitewide 6.7% Optimism Bias: Keyword 2.0%, sitewide 6.0% Biased Writer Voice: Keyword 5.6%, sitewide 5.3% Unattributed Quote: Keyword 2.9%, sitewide 1.1% Fundamental Attribution Error: Keyword 1.9%, sitewide 2.7% Loss Aversion: Keyword 2.5%, sitewide 2.5% Quote-first Misdirection: Keyword 1.9%, sitewide 0.0% Pessimism Bias: Keyword 0.6%, sitewide 1.9% Attempt to Sell a Product or Service: Keyword 1.6%, sitewide 0.5% Red Herring: Keyword 1.6%, sitewide 0.7% False Dilemma: Keyword 1.5%, sitewide 1.5% Indoctrination: Keyword 1.2%, sitewide 0.0% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst