Keyword summary
0% 1 analyzed article/video 1,402 analyzed words
BS Summary: These Mattel results contain 32 faulty reasoning types, including Appeal to Authority , Framing Effect , and Optimism Bias , with Halo Effect as the most egregious example at 20.3% saturation with 854 hits . Analysis detected 5,591 faulty-reasoning hits from 4,206 analyzed words across 1 article, generating a BS Score of 4.2% and a BS Rank of 73% (10,420 of 37,536 keywords). This Mattel is worse (more manipulative) than 72.20% of the peer group. Mattel
Keyword details
Total words: 4,206
Article count: 1
Authors
Ranking context Position among analyzed keywords
72% percentile 0 25 50 75 100 72.2% percentile 4.2% BS Score1 analyzed articles4.2K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Framing Effect Sitewide 26.9% Keyword 10.4% 10.4% Negativity Bias Sitewide 19.2% Keyword 3.2% 3.2% Halo Effect Sitewide 6.7% Keyword 20.3% 20.3% Availability Heuristic Sitewide 9.1% Keyword 1.2% 1.2% Appeal to Emotion Sitewide 15.9% Keyword 8.3% 8.3% Hindsight Bias Sitewide 1.4% Keyword 7.9% 7.9% Self-Serving Bias Sitewide 3.7% Keyword 9.3% 9.3% Optimism Bias Sitewide 6.0% Keyword 9.4% 9.4% Anecdotal Sitewide 5.2% Keyword 2.4% 2.4% Anchoring Bias Sitewide 4.0% Keyword 1.9% 1.9% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 10.4%, sitewide 26.9% Halo Effect: Keyword 20.3%, sitewide 6.7% Negativity Bias: Keyword 3.2%, sitewide 19.2% Appeal to Emotion: Keyword 8.3%, sitewide 15.9% Appeal to Authority: Keyword 12.1%, sitewide 11.1% Optimism Bias: Keyword 9.4%, sitewide 6.0% Self-Serving Bias: Keyword 9.3%, sitewide 3.7% Hasty Generalization: Keyword 9.1%, sitewide 8.1% Availability Heuristic: Keyword 1.2%, sitewide 9.1% Hindsight Bias: Keyword 7.9%, sitewide 1.4% In-Group Bias: Keyword 7.9%, sitewide 6.9% Confirmation Bias: Keyword 7.0%, sitewide 7.5% Anecdotal: Keyword 2.4%, sitewide 5.2% Overconfidence Bias: Keyword 3.9%, sitewide 4.6% Anchoring Bias: Keyword 1.9%, sitewide 4.0% Representativeness Heuristic: Keyword 3.5%, sitewide 1.9% Post Hoc (False Cause): Keyword 1.6%, sitewide 3.3% Out-Group Homogeneity Bias: Keyword 1.4%, sitewide 3.1% Fundamental Attribution Error: Keyword 0.6%, sitewide 2.7% Primacy Effect: Keyword 2.2%, sitewide 0.9% Ad Hominem: Keyword 0.4%, sitewide 2.2% False Dilemma: Keyword 2.0%, sitewide 1.5% Begging the Question: Keyword 0.3%, sitewide 1.7% Straw Man: Keyword 1.5%, sitewide 0.9% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst