Keyword summary
22% 1 analyzed article/video 548 analyzed words
BS Summary: These Desmond Bracken results contain 11 faulty reasoning types, including Optimism Bias , Self-Serving Bias , and Halo Effect , with Biased Writer Voice as the most egregious example at 14.5% saturation with 318 hits . Analysis detected 1,198 faulty-reasoning hits from 2,192 analyzed words across 1 article, generating a BS Score of 5% and a BS Rank of 85% (7,396 of 49,108 keywords). This Desmond Bracken is worse (more manipulative) than 84.90% of the peer group. Desmond Bracken
Keyword details
Total words: 2,192
Article count: 1
Authors
Ranking context Position among analyzed keywords
85% percentile 0 25 50 75 100 84.9% percentile 5.0% BS Score1 analyzed articles2.2K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Framing Effect Sitewide 26.9% Keyword 1.0% 1.0% Appeal to Emotion Sitewide 15.9% Keyword 2.9% 2.9% Appeal to Authority Sitewide 11.1% Keyword 1.7% 1.7% Biased Writer Voice Sitewide 5.3% Keyword 14.5% 14.5% Optimism Bias Sitewide 6.0% Keyword 12.6% 12.6% Confirmation Bias Sitewide 7.5% Keyword 1.5% 1.5% Self-Serving Bias Sitewide 3.7% Keyword 8.2% 8.2% In-Group Bias Sitewide 6.9% Keyword 3.4% 3.4% Status Quo Bias Sitewide 2.2% Keyword 1.4% 1.4% Halo Effect Sitewide 6.7% Keyword 7.0% 7.0% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 1.0%, sitewide 26.9% Appeal to Emotion: Keyword 2.9%, sitewide 15.9% Biased Writer Voice: Keyword 14.5%, sitewide 5.3% Optimism Bias: Keyword 12.6%, sitewide 6.0% Appeal to Authority: Keyword 1.7%, sitewide 11.1% Self-Serving Bias: Keyword 8.2%, sitewide 3.7% Confirmation Bias: Keyword 1.5%, sitewide 7.5% Halo Effect: Keyword 7.0%, sitewide 6.7% In-Group Bias: Keyword 3.4%, sitewide 6.9% Status Quo Bias: Keyword 1.4%, sitewide 2.2% Attempt to Sell a Product or Service: Keyword 0.6%, sitewide 0.5% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst