Keyword summary
94% 1 analyzed article/video 1,189 analyzed words
BS Summary: These Brandt Herndon results contain 36 faulty reasoning types, including Appeal to Emotion , Optimism Bias , and Biased Writer Voice , with Negativity Bias as the most egregious example at 17.1% saturation with 610 hits . Analysis detected 4,461 faulty-reasoning hits from 3,567 analyzed words across 1 article, generating a BS Score of 3.5% and a BS Rank of 63% (14,020 of 37,536 keywords). This Brandt Herndon is worse (more manipulative) than 62.70% of the peer group. Brandt Herndon
Keyword details
Total words: 3,567
Article count: 1
Authors
Ranking context Position among analyzed keywords
63% percentile 0 25 50 75 100 62.7% percentile 3.5% BS Score1 analyzed articles3.6K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Framing Effect Sitewide 26.9% Keyword 8.7% 8.7% Appeal to Authority Sitewide 11.1% Keyword 4.3% 4.3% Confirmation Bias Sitewide 7.5% Keyword 1.4% 1.4% Halo Effect Sitewide 6.7% Keyword 1.2% 1.2% Appeal to Emotion Sitewide 15.9% Keyword 11.4% 11.4% Biased Writer Voice Sitewide 5.3% Keyword 9.4% 9.4% In-Group Bias Sitewide 6.9% Keyword 2.9% 2.9% Optimism Bias Sitewide 6.0% Keyword 9.9% 9.9% Overconfidence Bias Sitewide 4.6% Keyword 1.1% 1.1% Attempt to Sell a Product… Sitewide 0.5% Keyword 4.0% 4.0% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 8.7%, sitewide 26.9% Negativity Bias: Keyword 17.1%, sitewide 19.2% Appeal to Emotion: Keyword 11.4%, sitewide 15.9% Appeal to Authority: Keyword 4.3%, sitewide 11.1% Optimism Bias: Keyword 9.9%, sitewide 6.0% Biased Writer Voice: Keyword 9.4%, sitewide 5.3% Availability Heuristic: Keyword 6.4%, sitewide 9.1% Hasty Generalization: Keyword 5.4%, sitewide 8.1% Confirmation Bias: Keyword 1.4%, sitewide 7.5% In-Group Bias: Keyword 2.9%, sitewide 6.9% Self-Serving Bias: Keyword 6.8%, sitewide 3.7% Halo Effect: Keyword 1.2%, sitewide 6.7% Anecdotal: Keyword 5.5%, sitewide 5.2% Overconfidence Bias: Keyword 1.1%, sitewide 4.6% Pessimism Bias: Keyword 4.2%, sitewide 1.9% Attempt to Sell a Product or Service: Keyword 4.0%, sitewide 0.5% Slippery Slope: Keyword 3.6%, sitewide 1.7% Post Hoc (False Cause): Keyword 0.5%, sitewide 3.3% Indoctrination: Keyword 3.2%, sitewide 0.0% Out-Group Homogeneity Bias: Keyword 1.5%, sitewide 3.1% Fundamental Attribution Error: Keyword 0.3%, sitewide 2.7% Recency Bias: Keyword 2.0%, sitewide 2.7% Loss Aversion: Keyword 1.3%, sitewide 2.5% Bandwagon: Keyword 1.9%, sitewide 2.2% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst