Keyword summary
0% 1 analyzed article/video 57 analyzed words
BS Summary: These Brand Decline results contain 19 faulty reasoning types, including Appeal to Authority , Biased Writer Voice , and Negativity Bias , with Framing Effect as the most egregious example at 47.4% saturation with 81 hits . Analysis detected 385 faulty-reasoning hits from 171 analyzed words across 1 article, generating a BS Score of 11.8% and a BS Rank of 97% (1,353 of 37,536 keywords). This Brand Decline is worse (more manipulative) than 96.40% of the peer group. Brand Decline
Keyword details
Total words: 171
Article count: 1
Authors
Ranking context Position among analyzed keywords
96% percentile 0 25 50 75 100 96.4% percentile 11.8% BS Score1 analyzed articles171 analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Appeal to Authority Sitewide 11.1% Keyword 35.1% 35.1% Framing Effect Sitewide 26.9% Keyword 47.4% 47.4% Biased Writer Voice Sitewide 5.3% Keyword 24.0% 24.0% Burden of Proof Sitewide 0.4% Keyword 11.7% 11.7% Appeal to Emotion Sitewide 15.9% Keyword 5.3% 5.3% Pessimism Bias Sitewide 1.9% Keyword 11.7% 11.7% Hindsight Bias Sitewide 1.4% Keyword 8.2% 8.2% Recency Bias Sitewide 2.7% Keyword 8.8% 8.8% Confirmation Bias Sitewide 7.5% Keyword 11.7% 11.7% Negativity Bias Sitewide 19.2% Keyword 15.2% 15.2% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 47.4%, sitewide 26.9% Appeal to Authority: Keyword 35.1%, sitewide 11.1% Biased Writer Voice: Keyword 24.0%, sitewide 5.3% Negativity Bias: Keyword 15.2%, sitewide 19.2% Appeal to Emotion: Keyword 5.3%, sitewide 15.9% Availability Heuristic: Keyword 11.7%, sitewide 9.1% Burden of Proof: Keyword 11.7%, sitewide 0.4% Confirmation Bias: Keyword 11.7%, sitewide 7.5% Pessimism Bias: Keyword 11.7%, sitewide 1.9% Anecdotal: Keyword 8.8%, sitewide 5.2% Recency Bias: Keyword 8.8%, sitewide 2.7% Hindsight Bias: Keyword 8.2%, sitewide 1.4% Hasty Generalization: Keyword 7.0%, sitewide 8.1% Representativeness Heuristic: Keyword 4.7%, sitewide 1.9% Overconfidence Bias: Keyword 4.1%, sitewide 4.6% Unattributed Quote: Keyword 4.1%, sitewide 1.1% Ambiguity (Equivocation): Keyword 3.5%, sitewide 0.8% False Dilemma: Keyword 1.8%, sitewide 1.5% Quote-first Misdirection: Keyword 0.6%, sitewide 0.0% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst