OpenAI launches its first hardware device: A Codex keyboard priced at ... 63%

By Business Today Desk0%

7/15/2026, 11:40:51 PM

BS Summary: This article contains 21 faulty reasoning types, including Appeal to Authority, Attempt to Sell a Product or Service, and Negativity Bias, with Halo Effect as the most egregious example at 24.7% saturation with 87 hits. Analysis detected 696 faulty-reasoning hits from 352 analyzed words, generating a BS Score of 57.8% and a BS Rank of 63% (8,233 of 21,887 articles). This article is worse (more manipulative) than 62.40% of the article peer group.

ChatGPT maker OpenAI has officially launched its anticipated hardware product for Codex users. 
Surprisingly, the product is not a smartphone or a smart speaker, but it's a compact keyboard called Codex Micro, with RGB-style lighting. 
The company says that it has been designed to work with Codex, its AI coding assistant, to enhance the coding experience. 
Must read: OpenAI's first AI device isn't a phone; Its a moving smart speaker to rival Amazon Alexa 
Codex Micro keyboard: What it offers 
The OpenAI Codex Micro keyboard includes several dedicated controls for interacting with Codex, such as dedicated Codex buttons for quick access to AI coding functions, RGB lighting, and a joystick that lets users launch or navigate different AI workflows. 
It also comes with a rotary encoder that lets users adjust Codex's reasoning level and a Codex Icon Keyset, a collection of 32 custom keycaps featuring Codex-specific icons that replace standard keys. 
The Codex Micro keyboard was co-designed by OpenAI and Work Louder, a company known for making custom mechanical keyboards. 
OpenAI is marketing it as a premium tool for people who use ChatGPT's Codex for software development, as it can manage multiple AI coding agents at the same time. 
Must read: OpenAI rejects Apple's trade secret theft claims, says 'no evidence' supports lawsuit 
It also has special “Agent Keys” that are linked to OpenAI's Codex. 
These keys feature RGB lighting that changes based on what the AI agent is doing, providing a glance of what the tool is doing. 
These keys feature RGB lighting that changes based on what the AI agent is doing, such as White means idle, Green means unread chat, blue means thinking, peach means need user approval/question, and red means error. 
Codex Micro keyboard price 
The Codex Micro keyboard is priced at $230 (approx. 
Rs 22,155), and it's available for pre-order. 
However, India availability is not yet confirmed. 
However, according to a TechCrunch report, Codex Micro is a limited-edition product, and it is not intended to become a mainstream hardware product sold to a wide audience. 
Article reasoning-pattern comparisonThis article: 8.2%Business Today Desk: 2.7%Business Today: 2.7%Confirmation Bias8.2%This article: 7.1%Business Today Desk: 5.0%Business Today: 5.0%Anchoring Bias7.1%This article: 8.0%Business Today Desk: 2.7%Business Today: 2.7%Availability Heuristic8.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Representativeness Heuristic0.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Hindsight Bias0.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Overconfidence Bias0.0%This article: 15.3%Business Today Desk: 7.2%Business Today: 7.2%Framing Effect15.3%This article: 2.0%Business Today Desk: 0.7%Business Today: 0.7%Loss Aversion2.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Status Quo Bias0.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Sunk Cost Effect0.0%This article: 6.8%Business Today Desk: 2.3%Business Today: 2.3%Optimism Bias6.8%This article: 2.0%Business Today Desk: 0.7%Business Today: 0.7%Pessimism Bias2.0%This article: 17.0%Business Today Desk: 5.7%Business Today: 5.7%Negativity Bias17.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Self-Serving Bias0.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Fundamental Attribution Error0.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Actor-Observer Bias0.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%In-Group Bias0.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Out-Group Homogeneity Bias0.0%This article: 24.7%Business Today Desk: 8.2%Business Today: 8.2%Halo Effect24.7%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Horn Effect0.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Dunning-Kruger Effect0.0%This article: 7.7%Business Today Desk: 2.6%Business Today: 2.6%Recency Bias7.7%This article: 1.7%Business Today Desk: 0.6%Business Today: 0.6%Primacy Effect1.7%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Blind-Spot Bias0.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Ad Hominem0.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Straw Man0.0%This article: 19.3%Business Today Desk: 8.2%Business Today: 8.2%Appeal to Authority19.3%This article: 5.1%Business Today Desk: 1.7%Business Today: 1.7%False Dilemma5.1%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Slippery Slope0.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Circular Reasoning0.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Hasty Generalization0.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Red Herring0.0%This article: 5.1%Business Today Desk: 1.7%Business Today: 1.7%Bandwagon5.1%This article: 8.2%Business Today Desk: 2.7%Business Today: 2.7%Appeal to Emotion8.2%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Begging the Question0.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Post Hoc (False Cause)0.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Tu Quoque0.0%This article: 4.0%Business Today Desk: 1.3%Business Today: 1.3%Burden of Proof4.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Appeal to Nature0.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Composition/Division0.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Anecdotal0.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%No True Scotsman0.0%This article: 10.2%Business Today Desk: 3.4%Business Today: 3.4%Ambiguity (Equivocation)10.2%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Gambler’s Fallacy0.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Middle Ground0.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Personal Incredulity0.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Special Pleading0.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Genetic Fallacy0.0%This article: 8.0%Business Today Desk: 2.7%Business Today: 2.7%Unattributed Quote8.0%This article: 9.1%Business Today Desk: 6.1%Business Today: 6.1%Quote-first Misdirection9.1%This article: 9.1%Business Today Desk: 5.1%Business Today: 5.1%Biased Writer Voice9.1%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Indoctrination0.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Politically Left Leaning Bias0.0%This article: 0.0%Business Today Desk: 0.0%Business Today: 0.0%Politically Right Leaning Bias0.0%This article: 19.0%Business Today Desk: 23.3%Business Today: 23.3%Attempt to Sell a Product or S…19.0%

352 words analyzed.

Speakers

2speakers22%attributed speech274writer words
Voice mapSelect a segment to jump to its words
Writer's voice • 12 words • 100.0% coverageWriter's voice • 13 words • 100.0% coverageWriter's voice • 22 words • 0.0% coverageOpenAI • 21 words • 0.0% coverageWriter's voice • 18 words • 100.0% coverageWriter's voice • 6 words • 100.0% coverageWriter's voice • 39 words • 0.0% coverageWriter's voice • 32 words • 0.0% coverageWriter's voice • 19 words • 0.0% coverageOpenAI • 29 words • 100.0% coverageWriter's voice • 14 words • 100.0% coverageWriter's voice • 12 words • 0.0% coverageWriter's voice • 24 words • 0.0% coverageWriter's voice • 36 words • 0.0% coverageWriter's voice • 4 words • 0.0% coverageWriter's voice • 9 words • 0.0% coverageWriter's voice • 7 words • 100.0% coverageWriter's voice • 7 words • 0.0% coverageTechCrunch • 28 words • 100.0% coverage
Selected voice

TechCrunch

100%flagged-word coverage
28 attributed words36% of attributed speech84% writer coverage
0%50.0%100.0%Unattributed Quote+100.0 ptsWriter: 0.0%TechCrunch: 100.0%100.0%Attempt to Sell a Product -13.9 ptsWriter: 13.9%TechCrunch: 0.0%0.0%Quote-first Misdirection-11.7 ptsWriter: 11.7%TechCrunch: 0.0%0.0%Biased Writer Voice-11.7 ptsWriter: 11.7%TechCrunch: 0.0%0.0%

Attribution is sentence-level. Pattern percentages are calculated only from words assigned to that voice.

Loading…
Loading…
Loading…

Analysis

Hover over highlighted words in the article to view the associated bias or fallacy analysis.