KUOW73%

Food prices are soaring in Seattle. Could Costco offer a solution? 27%

By Clare McGrane0% Teo Popescu0% Phyllis Fletcher0%

6/8/2026, 9:26:56 PM

BS Summary: This article contains 26 faulty reasoning types, including Framing Effect, Appeal to Authority, and Negativity Bias, with Hasty Generalization as the most egregious example at 18.4% saturation with 109 hits. Analysis detected 949 faulty-reasoning hits from 592 analyzed words, generating a BS Score of 38.3% and a BS Rank of 27% (16,062 of 21,887 articles). This article is better (less manipulative) than 73.40% of the article peer group.

Grocery prices climbed significantly in the last five years, and there's no sign food inflation is slowing down. 
Between February 2021 and February 2026, food prices in the U.S. increased by 27%. 
The unusually high surge was driven by a series of global events: supply chain disruptions due to the Covid-19 pandemic, the Russian invasion and ongoing war in Ukraine, and bird flu. 
Since February, prices have spiked further in response to rising gas prices during the U.S. war in Iran. 
Could shopping at Costco be a solution? 
The wholesale giant positions itself as a cost-saver, where those who pay an annual membership  $65 for a Gold Star account, $130 for an Executive account  get access to great deals. 
KUOW put Costco’s saving claims to the test by comparing the cost of five goods at Seattle-area warehouses to the average prices at grocery stores in the region. 
KUOW collected price data from eight Seattle-area Costco stores in Issaquah, Kirkland, Lynnwood, Redmond, Seattle, Shoreline, Tukwila, and Woodinville. 
Then, the price of five goods  bananas, ground beef, milk, eggs, and Kleenex brand tissues  was averaged across all eight stores. 
The result was compared to the average cost of those items at other Seattle-area grocery stores, collected by the Council for Community and Economic Research. 
Per unit, Costco’s prices were significantly lower than the average for every grocery item in the comparison. 
Milk presented the biggest opportunity for savings: Measured by the half-gallon, Costco milk costs an average of $2.80. 
A half-gallon of milk at another store costs an average of $5.22. 
Susan and David Schwartz are regular Costco shoppers, and wrote a book about the company in collaboration with Costco executives. 
David Schwartz explained that Costco’s membership model is what allows them to keep prices so low. 
”They don't charge more than 14% above their cost, and that's because, effectively, they make their money on their membership fees,” he said. 
“So they don't feel they have to jack up the price on gasoline… or on eggs, or on milk.” 
Of course, the downside of these savings is the amount of milk  or eggs, or toilet paper  sold at a time. 
Costco only sells milk in two-gallon lots, ranging in total price from $6.59 (2% milk) to $16.49 (whole, organic milk). 
That may mean a better deal per cup, but if a household doesn’t go through milk fast enough, it may be a waste in the end. 
Jordan Page suggests being strategic when writing a Costco shopping list. 
The Utah-based mom of eight is a content creator and budgeting expert, who often shops at Costco and wholesale retailer competitor Sam’s Club. 
”What items do you keep on hand that you need to make meals with regularly?... 
You can save money when you buy larger quantities of those items,” Page said. 
“So it's about restocking your fridge, freezer, pantry.” 
She also encourages shoppers to compare the per-unit cost at wholesalers to other grocery stores. 
At her regular stores, beans tend to cost more per can at a wholesaler than at a typical grocery store. 
Many wholesale retailers also offer savings on non-food items, including costly health-care goods: hearing aids, prescription medications, optometry services, and glasses. 
Costco pharmacies are open to the public, regardless of membership status. 
Susan Schwartz bought her hearing aids at the Costco near her apartment in Manhattan. 
 My hearing aids were $1,500. 
They would be $7,500 to $10,000 anywhere else,” she said. 
“That’s mind boggling.” 
Article reasoning-pattern comparisonThis article: 5.6%Clare McGrane: 2.7%KUOW: 2.6%Confirmation Bias5.6%This article: 8.1%Clare McGrane: 1.8%KUOW: 1.3%Anchoring Bias8.1%This article: 7.4%Clare McGrane: 1.5%KUOW: 3.4%Availability Heuristic7.4%This article: 0.0%Clare McGrane: 0.6%KUOW: 1.2%Representativeness Heuristic0.0%This article: 0.0%Clare McGrane: 0.3%KUOW: 0.7%Hindsight Bias0.0%This article: 3.9%Clare McGrane: 2.1%KUOW: 1.4%Overconfidence Bias3.9%This article: 12.0%Clare McGrane: 3.1%KUOW: 7.4%Framing Effect12.0%This article: 8.3%Clare McGrane: 2.0%KUOW: 1.0%Loss Aversion8.3%This article: 0.0%Clare McGrane: 0.5%KUOW: 1.0%Status Quo Bias0.0%This article: 0.0%Clare McGrane: 0.0%KUOW: 0.2%Sunk Cost Effect0.0%This article: 2.4%Clare McGrane: 0.9%KUOW: 3.8%Optimism Bias2.4%This article: 4.1%Clare McGrane: 1.3%KUOW: 1.8%Pessimism Bias4.1%This article: 9.6%Clare McGrane: 4.0%KUOW: 8.0%Negativity Bias9.6%This article: 9.0%Clare McGrane: 1.9%KUOW: 2.0%Self-Serving Bias9.0%This article: 0.0%Clare McGrane: 0.3%KUOW: 0.9%Fundamental Attribution Error0.0%This article: 0.0%Clare McGrane: 0.0%KUOW: 0.2%Actor-Observer Bias0.0%This article: 0.0%Clare McGrane: 0.4%KUOW: 2.0%In-Group Bias0.0%This article: 0.0%Clare McGrane: 0.0%KUOW: 0.5%Out-Group Homogeneity Bias0.0%This article: 3.9%Clare McGrane: 0.4%KUOW: 2.7%Halo Effect3.9%This article: 0.0%Clare McGrane: 0.0%KUOW: 0.2%Horn Effect0.0%This article: 0.0%Clare McGrane: 0.0%KUOW: 0.0%Dunning-Kruger Effect0.0%This article: 3.0%Clare McGrane: 0.9%KUOW: 1.1%Recency Bias3.0%This article: 0.0%Clare McGrane: 0.1%KUOW: 0.4%Primacy Effect0.0%This article: 0.0%Clare McGrane: 0.0%KUOW: 0.0%Blind-Spot Bias0.0%This article: 3.4%Clare McGrane: 0.8%KUOW: 0.5%Ad Hominem3.4%This article: 0.0%Clare McGrane: 0.0%KUOW: 0.3%Straw Man0.0%This article: 10.5%Clare McGrane: 7.6%KUOW: 4.3%Appeal to Authority10.5%This article: 2.0%Clare McGrane: 0.6%KUOW: 1.4%False Dilemma2.0%This article: 4.4%Clare McGrane: 0.4%KUOW: 0.9%Slippery Slope4.4%This article: 0.0%Clare McGrane: 0.0%KUOW: 0.1%Circular Reasoning0.0%This article: 18.4%Clare McGrane: 6.3%KUOW: 4.1%Hasty Generalization18.4%This article: 0.0%Clare McGrane: 0.0%KUOW: 0.3%Red Herring0.0%This article: 0.0%Clare McGrane: 1.5%KUOW: 0.8%Bandwagon0.0%This article: 6.1%Clare McGrane: 2.8%KUOW: 6.1%Appeal to Emotion6.1%This article: 3.9%Clare McGrane: 1.0%KUOW: 0.8%Begging the Question3.9%This article: 8.3%Clare McGrane: 2.7%KUOW: 2.2%Post Hoc (False Cause)8.3%This article: 0.0%Clare McGrane: 0.0%KUOW: 0.1%Tu Quoque0.0%This article: 0.0%Clare McGrane: 0.6%KUOW: 0.3%Burden of Proof0.0%This article: 0.0%Clare McGrane: 0.0%KUOW: 0.2%Appeal to Nature0.0%This article: 0.0%Clare McGrane: 0.3%KUOW: 0.2%Composition/Division0.0%This article: 7.4%Clare McGrane: 4.4%KUOW: 3.3%Anecdotal7.4%This article: 0.0%Clare McGrane: 0.0%KUOW: 0.1%No True Scotsman0.0%This article: 5.6%Clare McGrane: 2.7%KUOW: 1.4%Ambiguity (Equivocation)5.6%This article: 0.0%Clare McGrane: 0.0%KUOW: 0.0%Gambler’s Fallacy0.0%This article: 0.0%Clare McGrane: 0.6%KUOW: 0.1%Middle Ground0.0%This article: 0.0%Clare McGrane: 0.0%KUOW: 0.1%Personal Incredulity0.0%This article: 0.0%Clare McGrane: 0.5%KUOW: 0.2%Special Pleading0.0%This article: 0.0%Clare McGrane: 0.0%KUOW: 0.2%Genetic Fallacy0.0%This article: 3.9%Clare McGrane: 0.9%KUOW: 1.0%Unattributed Quote3.9%This article: 0.8%Clare McGrane: 0.8%KUOW: 0.8%Quote-first Misdirection0.8%This article: 1.0%Clare McGrane: 1.2%KUOW: 3.2%Biased Writer Voice1.0%This article: 0.0%Clare McGrane: 3.1%KUOW: 1.5%Indoctrination0.0%This article: 0.0%Clare McGrane: 0.0%KUOW: 1.1%Politically Left Leaning Bias0.0%This article: 0.0%Clare McGrane: 0.0%KUOW: 0.2%Politically Right Leaning Bias0.0%This article: 7.4%Clare McGrane: 1.8%KUOW: 1.3%Attempt to Sell a Product or S…7.4%

592 words analyzed.

Speakers

3speakers19%attributed speech478writer words
Voice mapSelect a segment to jump to its words
Writer's voice • 6 words • 100.0% coverageWriter's voice • 5 words • 100.0% coverageWriter's voice • 18 words • 0.0% coverageWriter's voice • 14 words • 0.0% coverageWriter's voice • 31 words • 0.0% coverageWriter's voice • 18 words • 0.0% coverageWriter's voice • 7 words • 0.0% coverageWriter's voice • 33 words • 100.0% coverageWriter's voice • 28 words • 0.0% coverageWriter's voice • 19 words • 0.0% coverageWriter's voice • 23 words • 0.0% coverageWriter's voice • 25 words • 0.0% coverageWriter's voice • 17 words • 0.0% coverageWriter's voice • 18 words • 0.0% coverageWriter's voice • 12 words • 0.0% coverageWriter's voice • 20 words • 0.0% coverageDavid Schwartz • 16 words • 0.0% coverageDavid Schwartz • 23 words • 100.0% coverageDavid Schwartz • 19 words • 0.0% coverageWriter's voice • 23 words • 0.0% coverageWriter's voice • 20 words • 0.0% coverageWriter's voice • 26 words • 0.0% coverageWriter's voice • 11 words • 100.0% coverageWriter's voice • 23 words • 0.0% coverageJordan Page • 15 words • 0.0% coverageJordan Page • 14 words • 0.0% coverageJordan Page • 8 words • 0.0% coverageWriter's voice • 15 words • 0.0% coverageWriter's voice • 20 words • 0.0% coverageWriter's voice • 21 words • 0.0% coverageWriter's voice • 11 words • 0.0% coverageWriter's voice • 14 words • 0.0% coverageSusan Schwartz • 6 words • 0.0% coverageSusan Schwartz • 10 words • 0.0% coverageSusan Schwartz • 3 words • 0.0% coverage
Selected voice

David Schwartz

100%flagged-word coverage
58 attributed words51% of attributed speech68% writer coverage
0%20.0%40.0%Unattributed Quote+39.7 ptsWriter: 0.0%David Schwartz: 39.7%39.7%Attempt to Sell a Product -9.2 ptsWriter: 9.2%David Schwartz: 0.0%0.0%Biased Writer Voice-1.3 ptsWriter: 1.3%David Schwartz: 0.0%0.0%Quote-first Misdirection-1.0 ptsWriter: 1.0%David Schwartz: 0.0%0.0%

Attribution is sentence-level. Pattern percentages are calculated only from words assigned to that voice.

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Analysis

Hover over highlighted words in the article to view the associated bias or fallacy analysis.