Firmware update bricks Hue Bridge Pro devices 35%

By Scharon Harding40%

7/10/2026, 4:36:09 PM

BS Summary: This article contains 28 faulty reasoning types, including Appeal to Emotion, Optimism Bias, and Anecdotal, with Appeal to Authority as the most egregious example at 17.5% saturation with 114 hits. Analysis detected 1,238 faulty-reasoning hits from 653 analyzed words, generating a BS Score of 42.3% and a BS Rank of 35% (14,380 of 21,886 articles). This article is better (less manipulative) than 65.70% of the article peer group.

A firmware update is behind recent reports that some Hue Bridge Pro smart hubs are no longer working, Ars Technica has confirmed. 
In late June, there were reports of some Hue Bridge Pro devices not working properly after installing a firmware update. 
Philips released firmware version 2071353020 in early June, saying that it included “several small changes” to make Hue Bridge Pros work “better.” 
But some customers had a different experience: Their devices stopped responding and displayed a red LED. 
A Reddit user going by the name statelymachine is one of the people online who reported that the update “bricked” their device. 
“My Hue Bridge Pro updated a few days ago, and I immediately got the solid red light. 
I ordered a replacement because I didn’t feel like dealing with a support agent, but now I see what a pain it’s going to be to reset my 50+ lights to attach them to the new bridge. 
 I’m pissed,” they wrote . 
A Signify Philips Hue spokesperson confirmed to Ars that firmware 2071353020 caused the devices to break: 
We have identified a firmware issue affecting a limited number of Philips Hue Bridge Pro devices under a very specific software update scenario. 
The issue affects users who disabled automatic software updates, remained on an older software version for an extended period, and then manually installed a firmware update after the update package had been stored on the Bridge for more than 10 days. 
The spokesperson said that Signify didn’t have any more information about why the problem occurred. 
Regarding the number of devices affected, Signify’s representative said, “Our data shows fewer than 100 Philips Hue Bridge Pro devices have been impacted.” 
When asked about the update’s purpose, the spokesperson noted that Signify “regularly provides software updates that deliver improvements, security updates, and bug fixes,” without providing further detail. 
“We have identified the root cause and are implementing a fix to prevent additional users from being affected. 
As this relates to a specific technical implementation, we won’t go into further engineering detail,” Signify’s representative said. 
Philips has started rolling out an update to prevent additional devices from being bricked. 
Customers whose devices are already broken should contact the Philips Hue support team, the company rep said. 
They added: 
We will replace affected Philips Hue Bridge Pro devices free of charge, regardless of warranty status. 
It’s encouraging to see a company taking responsibility for broken products and trying to compensate customers. 
However, affected customers must still spend time connecting their devices and inputting their settings into a new Hue Bridge Pro. 
This will be especially tedious for people with dozens of lights and accessories, as well as many customized scenes and automations. 
The firmware problem highlights the Hue Bridge ecosystem’s lack of backup features, as some affected parties have noted . 
While Hue users can migrate all their connected devices from a standard Hue Bridge to a Hue Bridge Pro, there’s no way to migrate devices from a Hue Bridge Pro to a Hue Bridge, or from a Hue Bridge to another Hue Bridge. 
“Kept resetting it without any luck,” Reddit user Muted-Improvement-76 said . 
“Went out and bought another regular bridge and had to painstakingly add all the lights again. 
It was a nightmare!” 
Senior Technology Reporter 
Scharon is a Senior Technology Reporter at Ars Technica writing news, reviews, and analysis on consumer gadgets and services. 
She's been reporting on technology for over 10 years, with bylines at Tom’s Hardware, Channelnomics, and CRN UK. 
Increased drone surveillance of illegal July 4th fireworks led to $100K fine 
China recovered its first reusable rocket and showed a new way to do it 
The real mystery behind Moana: After 1,700 years, why did Polynesians suddenly sail east? 
Like a cheat code for your car: We investigate ECU tuning 
Suspecting AI cheating, Ivy League prof ordered an in-person final; scores fell 50% 
Article reasoning-pattern comparisonThis article: 5.4%Scharon Harding: 3.6%Ars Technica: 2.8%Confirmation Bias5.4%This article: 1.8%Scharon Harding: 0.7%Ars Technica: 1.2%Anchoring Bias1.8%This article: 8.7%Scharon Harding: 2.9%Ars Technica: 2.4%Availability Heuristic8.7%This article: 0.0%Scharon Harding: 1.0%Ars Technica: 1.0%Representativeness Heuristic0.0%This article: 0.0%Scharon Harding: 0.5%Ars Technica: 0.6%Hindsight Bias0.0%This article: 0.0%Scharon Harding: 2.6%Ars Technica: 2.1%Overconfidence Bias0.0%This article: 4.9%Scharon Harding: 4.3%Ars Technica: 3.4%Framing Effect4.9%This article: 3.1%Scharon Harding: 2.0%Ars Technica: 0.5%Loss Aversion3.1%This article: 6.6%Scharon Harding: 1.7%Ars Technica: 0.5%Status Quo Bias6.6%This article: 5.7%Scharon Harding: 0.3%Ars Technica: 0.1%Sunk Cost Effect5.7%This article: 16.7%Scharon Harding: 2.6%Ars Technica: 4.2%Optimism Bias16.7%This article: 2.1%Scharon Harding: 2.0%Ars Technica: 1.7%Pessimism Bias2.1%This article: 5.1%Scharon Harding: 4.7%Ars Technica: 6.2%Negativity Bias5.1%This article: 0.0%Scharon Harding: 4.0%Ars Technica: 1.2%Self-Serving Bias0.0%This article: 0.0%Scharon Harding: 2.0%Ars Technica: 0.6%Fundamental Attribution Error0.0%This article: 0.0%Scharon Harding: 0.0%Ars Technica: 0.1%Actor-Observer Bias0.0%This article: 0.0%Scharon Harding: 0.4%Ars Technica: 0.6%In-Group Bias0.0%This article: 0.0%Scharon Harding: 0.0%Ars Technica: 0.2%Out-Group Homogeneity Bias0.0%This article: 6.6%Scharon Harding: 1.4%Ars Technica: 2.0%Halo Effect6.6%This article: 0.0%Scharon Harding: 0.0%Ars Technica: 0.1%Horn Effect0.0%This article: 0.0%Scharon Harding: 0.0%Ars Technica: 0.0%Dunning-Kruger Effect0.0%This article: 2.6%Scharon Harding: 0.8%Ars Technica: 1.0%Recency Bias2.6%This article: 2.8%Scharon Harding: 0.2%Ars Technica: 0.3%Primacy Effect2.8%This article: 2.3%Scharon Harding: 0.1%Ars Technica: 0.1%Blind-Spot Bias2.3%This article: 0.0%Scharon Harding: 0.0%Ars Technica: 0.5%Ad Hominem0.0%This article: 0.0%Scharon Harding: 0.2%Ars Technica: 0.2%Straw Man0.0%This article: 17.5%Scharon Harding: 4.8%Ars Technica: 4.1%Appeal to Authority17.5%This article: 0.0%Scharon Harding: 1.0%Ars Technica: 1.1%False Dilemma0.0%This article: 2.1%Scharon Harding: 0.7%Ars Technica: 0.7%Slippery Slope2.1%This article: 0.0%Scharon Harding: 0.2%Ars Technica: 0.1%Circular Reasoning0.0%This article: 5.4%Scharon Harding: 4.9%Ars Technica: 3.8%Hasty Generalization5.4%This article: 0.0%Scharon Harding: 0.2%Ars Technica: 0.2%Red Herring0.0%This article: 0.0%Scharon Harding: 1.1%Ars Technica: 0.6%Bandwagon0.0%This article: 16.8%Scharon Harding: 2.3%Ars Technica: 2.7%Appeal to Emotion16.8%This article: 4.1%Scharon Harding: 0.5%Ars Technica: 0.6%Begging the Question4.1%This article: 14.5%Scharon Harding: 2.5%Ars Technica: 2.3%Post Hoc (False Cause)14.5%This article: 0.0%Scharon Harding: 0.1%Ars Technica: 0.2%Tu Quoque0.0%This article: 6.1%Scharon Harding: 1.7%Ars Technica: 0.5%Burden of Proof6.1%This article: 0.0%Scharon Harding: 0.0%Ars Technica: 0.2%Appeal to Nature0.0%This article: 0.0%Scharon Harding: 0.9%Ars Technica: 0.2%Composition/Division0.0%This article: 16.5%Scharon Harding: 3.8%Ars Technica: 1.5%Anecdotal16.5%This article: 0.0%Scharon Harding: 0.0%Ars Technica: 0.1%No True Scotsman0.0%This article: 13.6%Scharon Harding: 3.1%Ars Technica: 1.7%Ambiguity (Equivocation)13.6%This article: 0.0%Scharon Harding: 0.0%Ars Technica: 0.0%Gambler’s Fallacy0.0%This article: 0.0%Scharon Harding: 0.3%Ars Technica: 0.1%Middle Ground0.0%This article: 0.0%Scharon Harding: 0.0%Ars Technica: 0.1%Personal Incredulity0.0%This article: 2.5%Scharon Harding: 0.1%Ars Technica: 0.1%Special Pleading2.5%This article: 0.0%Scharon Harding: 0.4%Ars Technica: 0.1%Genetic Fallacy0.0%This article: 0.0%Scharon Harding: 0.9%Ars Technica: 1.5%Unattributed Quote0.0%This article: 3.4%Scharon Harding: 1.1%Ars Technica: 1.0%Quote-first Misdirection3.4%This article: 5.4%Scharon Harding: 2.3%Ars Technica: 4.5%Biased Writer Voice5.4%This article: 5.7%Scharon Harding: 0.6%Ars Technica: 1.0%Indoctrination5.7%This article: 0.0%Scharon Harding: 0.0%Ars Technica: 0.7%Politically Left Leaning Bias0.0%This article: 0.0%Scharon Harding: 0.0%Ars Technica: 0.2%Politically Right Leaning Bias0.0%This article: 1.7%Scharon Harding: 4.4%Ars Technica: 1.3%Attempt to Sell a Product or S…1.7%

653 words analyzed.

Speakers

2speakers38%attributed speech403writer words
Voice mapSelect a segment to jump to its words
Writer's voice • 7 words • 100.0% coverageWriter's voice • 22 words • 0.0% coverageWriter's voice • 20 words • 0.0% coveragePhilips • 22 words • 0.0% coverageWriter's voice • 16 words • 0.0% coverageWriter's voice • 22 words • 100.0% coverageWriter's voice • 17 words • 0.0% coverageWriter's voice • 37 words • 100.0% coverageWriter's voice • 6 words • 0.0% coverageSignify Philips Hue spokesperson • 16 words • 0.0% coverageSignify Philips Hue spokesperson • 23 words • 0.0% coverageSignify Philips Hue spokesperson • 41 words • 0.0% coverageSignify Philips Hue spokesperson • 15 words • 0.0% coverageSignify Philips Hue spokesperson • 23 words • 0.0% coverageSignify Philips Hue spokesperson • 27 words • 0.0% coverageSignify Philips Hue spokesperson • 18 words • 0.0% coverageSignify Philips Hue spokesperson • 18 words • 0.0% coveragePhilips • 14 words • 0.0% coveragePhilips • 17 words • 0.0% coverageWriter's voice • 2 words • 0.0% coveragePhilips • 16 words • 0.0% coverageWriter's voice • 16 words • 100.0% coverageWriter's voice • 20 words • 0.0% coverageWriter's voice • 21 words • 0.0% coverageWriter's voice • 19 words • 0.0% coverageWriter's voice • 43 words • 0.0% coverageWriter's voice • 11 words • 0.0% coverageWriter's voice • 16 words • 0.0% coverageWriter's voice • 4 words • 0.0% coverageWriter's voice • 3 words • 0.0% coverageWriter's voice • 19 words • 0.0% coverageWriter's voice • 18 words • 0.0% coverageWriter's voice • 12 words • 100.0% coverageWriter's voice • 14 words • 0.0% coverageWriter's voice • 14 words • 0.0% coverageWriter's voice • 11 words • 100.0% coverageWriter's voice • 13 words • 0.0% coverage
Selected voice

Philips

100%flagged-word coverage
69 attributed words28% of attributed speech99% writer coverage
0%5.0%10.0%Indoctrination-9.2 ptsWriter: 9.2%Philips: 0.0%0.0%Biased Writer Voice-8.7 ptsWriter: 8.7%Philips: 0.0%0.0%Quote-first Misdirection-5.5 ptsWriter: 5.5%Philips: 0.0%0.0%Attempt to Sell a Product -2.7 ptsWriter: 2.7%Philips: 0.0%0.0%

Attribution is sentence-level. Pattern percentages are calculated only from words assigned to that voice.

Loading…
Loading…
Loading…
Loading…

Analysis

Hover over highlighted words in the article to view the associated bias or fallacy analysis.