Deadline27%

Matt Hastings Signs First-Look Deal With Neshama Entertainment 48%

By Jesse Whittock41%

7/23/2026, 1:00:00 PM

BS Summary: This article contains 15 faulty reasoning types, including Appeal to Emotion, Appeal to Authority, and Availability Heuristic, with Halo Effect as the most egregious example at 16.8% saturation with 53 hits. Analysis detected 438 faulty-reasoning hits from 316 analyzed words, generating a BS Score of 49.1% and a BS Rank of 48% (11,492 of 21,886 articles). This article is better (less manipulative) than 52.50% of the article peer group.

EXCLUSIVE: Canada’s Neshama Entertainment has struck a first-look development and production agreement with writer, director and showrunner Matt Hastings. 
Under the agreement, Hastings will develop and produce original scripted and unscripted programming across TV and film for Neshama, which is known for shows such as Hallmark Channel’s long-running one-hour drama The Way Home. 
Fox, which owns a stake in Toronto-based Neshama, will handle international distribution through Fox Entertainment Global. 
Hastings has credits on the likes of Emmy winner Fallen, Hulu’s The Handmaid’s Tale and Apple TV’s Circuit Breakers, and others such as Shadowhunters, The Originals, Eureka and Alphas. 
He has produced more than 300 hours of TV and feature films in total. 
“Matt is an exceptional storyteller with a remarkable ability to build emotionally rich, commercially compelling worlds,” said Dayna Zipursky, Executive Vice President at Neshama. 
“His track record speaks for itself, and we’re looking forward to developing an exciting slate of original scripted projects together.” 
“I’m drawn to stories that are emotionally truthful but unfold on a big cinematic canvas,” added Hastings. 
“What excited me about Neshama and Fox Entertainment Global was their shared ambition to tell bold, ambitious stories across film and television with real global reach. 
That combination of creative ambition and distribution strength is rare, and I’m thrilled to be launching this partnership.” 
Fox’s investment in Neshama sees the U.S. studio handling international sales of the Canadian company’s productions, with Neshama taking local rights. 
Last year, we reported Neshama was working with showrunner Scott Rosenbaum to adapt Maureen Callahan’s book American Predator: The Hunt for the Most Meticulous Serial Killer of the 21st Century, as a television series. 
It also cast Emily VanCamp in Prejudice, a series for Crave about a sex worker-turned litigator. 
Fox is shopping it the show 
Matt Hastings is repped by The Gotham Group and Bob Getman at Jackoway Austen. 
Article reasoning-pattern comparisonThis article: 12.0%Jesse Whittock: 0.9%Deadline: 2.4%Confirmation Bias12.0%This article: 0.0%Jesse Whittock: 0.0%Deadline: 1.2%Anchoring Bias0.0%This article: 14.2%Jesse Whittock: 4.0%Deadline: 3.1%Availability Heuristic14.2%This article: 0.0%Jesse Whittock: 0.5%Deadline: 0.8%Representativeness Heuristic0.0%This article: 0.0%Jesse Whittock: 0.2%Deadline: 0.7%Hindsight Bias0.0%This article: 4.4%Jesse Whittock: 1.5%Deadline: 1.2%Overconfidence Bias4.4%This article: 8.2%Jesse Whittock: 9.3%Deadline: 6.5%Framing Effect8.2%This article: 0.0%Jesse Whittock: 0.0%Deadline: 0.5%Loss Aversion0.0%This article: 0.0%Jesse Whittock: 0.3%Deadline: 0.7%Status Quo Bias0.0%This article: 0.0%Jesse Whittock: 0.0%Deadline: 0.2%Sunk Cost Effect0.0%This article: 11.1%Jesse Whittock: 5.8%Deadline: 2.5%Optimism Bias11.1%This article: 0.0%Jesse Whittock: 0.9%Deadline: 0.8%Pessimism Bias0.0%This article: 0.0%Jesse Whittock: 3.8%Deadline: 6.7%Negativity Bias0.0%This article: 5.4%Jesse Whittock: 1.5%Deadline: 2.1%Self-Serving Bias5.4%This article: 0.0%Jesse Whittock: 0.0%Deadline: 0.2%Fundamental Attribution Error0.0%This article: 0.0%Jesse Whittock: 0.2%Deadline: 0.2%Actor-Observer Bias0.0%This article: 0.0%Jesse Whittock: 0.6%Deadline: 0.6%In-Group Bias0.0%This article: 0.0%Jesse Whittock: 0.2%Deadline: 0.1%Out-Group Homogeneity Bias0.0%This article: 16.8%Jesse Whittock: 6.6%Deadline: 6.1%Halo Effect16.8%This article: 0.0%Jesse Whittock: 0.0%Deadline: 0.1%Horn Effect0.0%This article: 0.0%Jesse Whittock: 0.0%Deadline: 0.1%Dunning-Kruger Effect0.0%This article: 0.0%Jesse Whittock: 1.4%Deadline: 1.3%Recency Bias0.0%This article: 0.0%Jesse Whittock: 0.7%Deadline: 0.5%Primacy Effect0.0%This article: 0.0%Jesse Whittock: 0.0%Deadline: 0.1%Blind-Spot Bias0.0%This article: 0.0%Jesse Whittock: 0.0%Deadline: 0.6%Ad Hominem0.0%This article: 0.0%Jesse Whittock: 0.1%Deadline: 0.2%Straw Man0.0%This article: 15.5%Jesse Whittock: 7.6%Deadline: 3.9%Appeal to Authority15.5%This article: 5.7%Jesse Whittock: 0.4%Deadline: 0.9%False Dilemma5.7%This article: 0.0%Jesse Whittock: 0.0%Deadline: 0.3%Slippery Slope0.0%This article: 0.0%Jesse Whittock: 0.0%Deadline: 0.1%Circular Reasoning0.0%This article: 4.4%Jesse Whittock: 2.7%Deadline: 3.5%Hasty Generalization4.4%This article: 0.0%Jesse Whittock: 0.2%Deadline: 0.5%Red Herring0.0%This article: 0.0%Jesse Whittock: 0.9%Deadline: 0.8%Bandwagon0.0%This article: 15.8%Jesse Whittock: 4.8%Deadline: 3.6%Appeal to Emotion15.8%This article: 6.3%Jesse Whittock: 0.4%Deadline: 0.6%Begging the Question6.3%This article: 10.8%Jesse Whittock: 1.1%Deadline: 2.0%Post Hoc (False Cause)10.8%This article: 0.0%Jesse Whittock: 0.1%Deadline: 0.0%Tu Quoque0.0%This article: 0.0%Jesse Whittock: 0.5%Deadline: 0.5%Burden of Proof0.0%This article: 0.0%Jesse Whittock: 0.3%Deadline: 0.1%Appeal to Nature0.0%This article: 0.0%Jesse Whittock: 0.0%Deadline: 0.1%Composition/Division0.0%This article: 0.0%Jesse Whittock: 1.1%Deadline: 1.4%Anecdotal0.0%This article: 0.0%Jesse Whittock: 0.0%Deadline: 0.0%No True Scotsman0.0%This article: 1.9%Jesse Whittock: 1.4%Deadline: 1.6%Ambiguity (Equivocation)1.9%This article: 0.0%Jesse Whittock: 0.0%Deadline: 0.0%Gambler’s Fallacy0.0%This article: 0.0%Jesse Whittock: 0.0%Deadline: 0.0%Middle Ground0.0%This article: 0.0%Jesse Whittock: 0.0%Deadline: 0.0%Personal Incredulity0.0%This article: 0.0%Jesse Whittock: 0.0%Deadline: 0.2%Special Pleading0.0%This article: 0.0%Jesse Whittock: 0.0%Deadline: 0.0%Genetic Fallacy0.0%This article: 0.0%Jesse Whittock: 1.5%Deadline: 2.9%Unattributed Quote0.0%This article: 0.0%Jesse Whittock: 1.0%Deadline: 1.5%Quote-first Misdirection0.0%This article: 0.0%Jesse Whittock: 11.7%Deadline: 6.7%Biased Writer Voice0.0%This article: 0.0%Jesse Whittock: 1.5%Deadline: 1.0%Indoctrination0.0%This article: 0.0%Jesse Whittock: 0.5%Deadline: 0.3%Politically Left Leaning Bias0.0%This article: 0.0%Jesse Whittock: 0.2%Deadline: 0.1%Politically Right Leaning Bias0.0%This article: 6.0%Jesse Whittock: 9.9%Deadline: 2.0%Attempt to Sell a Product or S…6.0%

316 words analyzed.

Speakers

2speakers33%attributed speech211writer words
Voice mapSelect a segment to jump to its words
Writer's voice • 8 words • 0.0% coverageWriter's voice • 19 words • 100.0% coverageWriter's voice • 34 words • 0.0% coverageWriter's voice • 16 words • 0.0% coverageWriter's voice • 29 words • 0.0% coverageWriter's voice • 14 words • 0.0% coverageDayna Zipursky • 24 words • 0.0% coverageDayna Zipursky • 20 words • 0.0% coverageMatt Hastings • 17 words • 0.0% coverageMatt Hastings • 26 words • 0.0% coverageMatt Hastings • 18 words • 0.0% coverageWriter's voice • 21 words • 0.0% coverageWriter's voice • 34 words • 0.0% coverageWriter's voice • 16 words • 0.0% coverageWriter's voice • 6 words • 0.0% coverageWriter's voice • 14 words • 0.0% coverage
Selected voice

Dayna Zipursky

100%flagged-word coverage
44 attributed words42% of attributed speech56% writer coverage
0%5.0%10.0%Attempt to Sell a Product -9.0 ptsWriter: 9.0%Dayna Zipursky: 0.0%0.0%

Attribution is sentence-level. Pattern percentages are calculated only from words assigned to that voice.

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Analysis

Hover over highlighted words in the article to view the associated bias or fallacy analysis.