Salon.com⁠76%

H Mart’s new cookbook begins in the grocery aisle ⁠70%

By Ashlie D. Stevens⁠11%

7/23/2026, 4:58:01 PM

BS Summary: This article contains 16 faulty reasoning types, including Indoctrination, Framing Effect, and Anecdotal, with Optimism Bias as the most egregious example at 25.1% saturation with 74 hits. Analysis detected 488 faulty-reasoning hits from 295 analyzed words, generating a BS Score of 62.5% and a BS Rank of ⁠70% (6,763 of 21,886 articles). This article is worse (more manipulative) than 69.10% of the article peer group.

The H Mart story starts with cabbage . 
In 1982, Il Yeon Kwon, a Korean immigrant, realized that New Yorkers needed a reliable source for napa cabbage, the essential ingredient in kimchi, and opened a small grocery store in Queens. 
Over the next four decades, the store became the country’s largest international supermarket chain, known for its kaleidoscopic pantry aisles, frozen seafood and neatly packed containers of banchan. 
This fall, H Mart is offering shoppers a guide to what they might do once they get everything home. 
A no-fear guide to grocery budgeting 
Written by Stacey Kwon—Il Yeon Kwon’s daughter and the company’s current president—“ H Mart: The Cookbook ” contains more than 75 recipes, including spicy cucumber salad, stir-fried sweet potato noodles and cheese buldak kimchi bokkeumbap, her particularly exuberant form of cheesy kimchi fried rice. 
The recipes are interspersed with stories from Kwon’s childhood in the store and illustrated spreads devoted to ingredients such as seaweed and tofu, explaining their varieties, particular virtues and best uses. 
“We created this cookbook as a resource to help you find your way through the aisles and back home to your kitchen,” Kwon said in a release. 
She hopes the book will encourage readers to make Korean ingredients and techniques part of their regular cooking—and to arrive at the store with a slightly more adventurous grocery list. 
Like H Mart itself, Kwon writes, the cookbook is intended both as an introduction to Korean cooking and as a point of connection for second- and third-generation Korean Americans. 
“H Mart: The Cookbook” will be published Oct. 6 by Artisan Books. 
The sweet heart of Diwali 
Roy Choi wants you to disrespect your vegetables 
Sweet salads are back don’t be afraid 
Article reasoning-pattern comparisonThis article: 0.0%Ashlie D. Stevens: 1.3%Salon: 5.2%Confirmation Bias0.0%This article: 0.0%Ashlie D. Stevens: 0.2%Salon: 0.4%Anchoring Bias0.0%This article: 10.5%Ashlie D. Stevens: 1.9%Salon: 3.3%Availability Heuristic10.5%This article: 0.0%Ashlie D. Stevens: 1.3%Salon: 1.2%Representativeness Heuristic0.0%This article: 0.0%Ashlie D. Stevens: 0.1%Salon: 1.0%Hindsight Bias0.0%This article: 0.0%Ashlie D. Stevens: 1.3%Salon: 1.8%Overconfidence Bias0.0%This article: 18.3%Ashlie D. Stevens: 2.1%Salon: 7.3%Framing Effect18.3%This article: 2.0%Ashlie D. Stevens: 0.1%Salon: 0.4%Loss Aversion2.0%This article: 0.0%Ashlie D. Stevens: 0.4%Salon: 0.3%Status Quo Bias0.0%This article: 0.0%Ashlie D. Stevens: 0.2%Salon: 0.2%Sunk Cost Effect0.0%This article: 25.1%Ashlie D. Stevens: 1.4%Salon: 1.4%Optimism Bias25.1%This article: 2.4%Ashlie D. Stevens: 0.2%Salon: 2.2%Pessimism Bias2.4%This article: 2.4%Ashlie D. Stevens: 2.1%Salon: 11.0%Negativity Bias2.4%This article: 0.0%Ashlie D. Stevens: 0.8%Salon: 0.7%Self-Serving Bias0.0%This article: 0.0%Ashlie D. Stevens: 0.5%Salon: 2.2%Fundamental Attribution Error0.0%This article: 0.0%Ashlie D. Stevens: 0.2%Salon: 0.2%Actor-Observer Bias0.0%This article: 9.8%Ashlie D. Stevens: 0.3%Salon: 1.9%In-Group Bias9.8%This article: 0.0%Ashlie D. Stevens: 0.0%Salon: 1.4%Out-Group Homogeneity Bias0.0%This article: 9.5%Ashlie D. Stevens: 2.7%Salon: 2.4%Halo Effect9.5%This article: 0.0%Ashlie D. Stevens: 0.2%Salon: 0.5%Horn Effect0.0%This article: 0.0%Ashlie D. Stevens: 0.0%Salon: 0.0%Dunning-Kruger Effect0.0%This article: 0.0%Ashlie D. Stevens: 1.2%Salon: 1.3%Recency Bias0.0%This article: 2.7%Ashlie D. Stevens: 0.3%Salon: 0.5%Primacy Effect2.7%This article: 0.0%Ashlie D. Stevens: 0.1%Salon: 0.1%Blind-Spot Bias0.0%This article: 0.0%Ashlie D. Stevens: 0.0%Salon: 3.4%Ad Hominem0.0%This article: 0.0%Ashlie D. Stevens: 0.2%Salon: 1.3%Straw Man0.0%This article: 9.2%Ashlie D. Stevens: 0.4%Salon: 3.2%Appeal to Authority9.2%This article: 0.0%Ashlie D. Stevens: 1.8%Salon: 2.3%False Dilemma0.0%This article: 0.0%Ashlie D. Stevens: 0.1%Salon: 1.5%Slippery Slope0.0%This article: 0.0%Ashlie D. Stevens: 0.1%Salon: 0.2%Circular Reasoning0.0%This article: 0.0%Ashlie D. Stevens: 3.6%Salon: 10.7%Hasty Generalization0.0%This article: 0.0%Ashlie D. Stevens: 0.0%Salon: 0.2%Red Herring0.0%This article: 0.0%Ashlie D. Stevens: 0.0%Salon: 0.6%Bandwagon0.0%This article: 12.5%Ashlie D. Stevens: 3.0%Salon: 5.9%Appeal to Emotion12.5%This article: 0.0%Ashlie D. Stevens: 1.1%Salon: 1.5%Begging the Question0.0%This article: 0.0%Ashlie D. Stevens: 1.8%Salon: 2.4%Post Hoc (False Cause)0.0%This article: 0.0%Ashlie D. Stevens: 0.0%Salon: 0.3%Tu Quoque0.0%This article: 0.0%Ashlie D. Stevens: 0.0%Salon: 0.5%Burden of Proof0.0%This article: 0.0%Ashlie D. Stevens: 0.1%Salon: 0.2%Appeal to Nature0.0%This article: 0.0%Ashlie D. Stevens: 0.3%Salon: 0.6%Composition/Division0.0%This article: 14.9%Ashlie D. Stevens: 3.3%Salon: 2.7%Anecdotal14.9%This article: 0.0%Ashlie D. Stevens: 0.0%Salon: 0.1%No True Scotsman0.0%This article: 0.0%Ashlie D. Stevens: 0.9%Salon: 1.4%Ambiguity (Equivocation)0.0%This article: 0.0%Ashlie D. Stevens: 0.0%Salon: 0.0%Gambler’s Fallacy0.0%This article: 0.0%Ashlie D. Stevens: 0.2%Salon: 0.1%Middle Ground0.0%This article: 0.0%Ashlie D. Stevens: 0.1%Salon: 0.1%Personal Incredulity0.0%This article: 0.0%Ashlie D. Stevens: 0.1%Salon: 0.1%Special Pleading0.0%This article: 0.0%Ashlie D. Stevens: 0.1%Salon: 0.3%Genetic Fallacy0.0%This article: 9.2%Ashlie D. Stevens: 2.5%Salon: 2.0%Unattributed Quote9.2%This article: 2.7%Ashlie D. Stevens: 0.4%Salon: 1.5%Quote-first Misdirection2.7%This article: 0.0%Ashlie D. Stevens: 14.7%Salon: 15.2%Biased Writer Voice0.0%This article: 19.3%Ashlie D. Stevens: 1.1%Salon: 2.6%Indoctrination19.3%This article: 0.0%Ashlie D. Stevens: 0.1%Salon: 6.9%Politically Left Leaning Bias0.0%This article: 0.0%Ashlie D. Stevens: 0.0%Salon: 0.2%Politically Right Leaning Bias0.0%This article: 14.9%Ashlie D. Stevens: 4.0%Salon: 1.6%Attempt to Sell a Product or S…14.9%

295 words analyzed.

Speakers

2speakers44%attributed speech165writer words
Voice mapSelect a segment to jump to its words
Writer's voice • 9 words • 0.0% coverageWriter's voice • 8 words • 0.0% coverageWriter's voice • 32 words • 0.0% coverageWriter's voice • 28 words • 0.0% coverageWriter's voice • 19 words • 0.0% coverageWriter's voice • 6 words • 0.0% coverageStacey Kwon • 44 words • 100.0% coverageWriter's voice • 31 words • 0.0% coverageIl Yeon Kwon • 27 words • 100.0% coverageIl Yeon Kwon • 30 words • 100.0% coverageIl Yeon Kwon • 29 words • 0.0% coverageWriter's voice • 12 words • 0.0% coverageWriter's voice • 5 words • 0.0% coverageWriter's voice • 8 words • 100.0% coverageWriter's voice • 7 words • 0.0% coverage
Selected voice

Stacey Kwon

100%flagged-word coverage
44 attributed words34% of attributed speech65% writer coverage
0%50.0%100.0%Attempt to Sell a Product +100.0 ptsWriter: 0.0%Stacey Kwon: 100.0%100.0%Quote-first Misdirection-4.8 ptsWriter: 4.8%Stacey Kwon: 0.0%0.0%

Attribution is sentence-level. Pattern percentages are calculated only from words assigned to that voice.

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Analysis

Hover over highlighted words in the article to view the associated bias or fallacy analysis.