9to5Mac⁠58%

More bad news for Apple pricing as TSMC increases chip costs ⁠88%

By Ben Lovejoy⁠70%

7/21/2026, 11:26:09 AM

BS Summary: This article contains 29 faulty reasoning types, including Negativity Bias, Pessimism Bias, and Bandwagon, with Appeal to Authority as the most egregious example at 34.2% saturation with 133 hits. Analysis detected 1,132 faulty-reasoning hits from 389 analyzed words, generating a BS Score of 80.1% and a BS Rank of ⁠88% (2,796 of 21,887 articles). This article is worse (more manipulative) than 87.20% of the article peer group.

Apple has already increased the prices of most of its products very significantly after it said it could no longer absorb far high memory costs. iPhone price rises are also expected when this year’s models launch in September. 
The majority already took the pessimistic view that these rises will be permanent, despite the company’s claims that it was working hard to address them, and it’s now looking like things could get even worse as TSMC increases chipmaking prices … 
Apple price increases 
Apple last month announced increases that in some cases exceeded 50% – with memory and storage upgrades literally doubling in some cases. 
The company said at the time that it was “working tirelessly” to address the problem. 
We know this is not welcome news, and we are working tirelessly to find solutions. 
The majority of 9to5Mac readers didn’t believe this and expect the higher pricing to remain in effect permanently. 
Almost all of you expect this to change your purchasing behavior, mostly by upgrading less frequently. 
TSMC raising chipmaking prices 
Things now look set to get even worse. 
Nikkei Asia reports that Apple chipmaker TSMC is planning to increase prices for its chip fabrication services from next year. 
TSMC is set to raise prices for both advanced and mature chip production services by up to 10% in 2027 to reflect rising costs for materials, manufacturing equipment and construction of new overseas chip plants, multiple sources told Nikkei Asia. 
The report says the Taiwanese company has already completed negotiations with its clients, with increases ranging from 5% to 10%. 
The chipmaker may also add a premium of anything up to 15% when customers increase their orders beyond their initial forecasts. 
This could impact Apple if the company turns out to have underestimated demand for a new product. 
TSMC declined to comment, saying that it continues to work closely with its customers in order to sell the value of its services. 
The company recently said it may build 12 Arizona chip plants in total, but there are reasons for skepticism. 
Apple products on Amazon Renewed 
Official Apple Store on Amazon 
Discounted AirPods Pro 3 
Wireless CarPlay adapter 
AirTag holders and accessories 
Mac Pro-style Mac mini casing 
NordVPN – privacy-first VPN with no logs and independent audits to verify 
Article reasoning-pattern comparisonThis article: 4.6%Ben Lovejoy: 5.4%9to5Mac: 2.7%Confirmation Bias4.6%This article: 5.7%Ben Lovejoy: 1.8%9to5Mac: 2.2%Anchoring Bias5.7%This article: 9.3%Ben Lovejoy: 3.8%9to5Mac: 2.8%Availability Heuristic9.3%This article: 5.1%Ben Lovejoy: 1.9%9to5Mac: 1.0%Representativeness Heuristic5.1%This article: 0.0%Ben Lovejoy: 0.5%9to5Mac: 0.3%Hindsight Bias0.0%This article: 10.3%Ben Lovejoy: 3.7%9to5Mac: 2.9%Overconfidence Bias10.3%This article: 2.8%Ben Lovejoy: 5.4%9to5Mac: 5.3%Framing Effect2.8%This article: 1.0%Ben Lovejoy: 1.2%9to5Mac: 1.3%Loss Aversion1.0%This article: 4.1%Ben Lovejoy: 0.8%9to5Mac: 0.7%Status Quo Bias4.1%This article: 0.0%Ben Lovejoy: 0.0%9to5Mac: 0.0%Sunk Cost Effect0.0%This article: 3.9%Ben Lovejoy: 4.0%9to5Mac: 3.4%Optimism Bias3.9%This article: 31.1%Ben Lovejoy: 3.6%9to5Mac: 1.9%Pessimism Bias31.1%This article: 31.4%Ben Lovejoy: 8.5%9to5Mac: 4.6%Negativity Bias31.4%This article: 5.9%Ben Lovejoy: 0.6%9to5Mac: 0.7%Self-Serving Bias5.9%This article: 4.4%Ben Lovejoy: 1.0%9to5Mac: 0.4%Fundamental Attribution Error4.4%This article: 0.0%Ben Lovejoy: 0.1%9to5Mac: 0.0%Actor-Observer Bias0.0%This article: 0.0%Ben Lovejoy: 0.6%9to5Mac: 0.3%In-Group Bias0.0%This article: 0.0%Ben Lovejoy: 0.2%9to5Mac: 0.1%Out-Group Homogeneity Bias0.0%This article: 1.3%Ben Lovejoy: 2.5%9to5Mac: 3.5%Halo Effect1.3%This article: 0.0%Ben Lovejoy: 0.0%9to5Mac: 0.0%Horn Effect0.0%This article: 0.0%Ben Lovejoy: 0.0%9to5Mac: 0.0%Dunning-Kruger Effect0.0%This article: 14.9%Ben Lovejoy: 2.3%9to5Mac: 1.8%Recency Bias14.9%This article: 0.0%Ben Lovejoy: 0.3%9to5Mac: 0.4%Primacy Effect0.0%This article: 0.0%Ben Lovejoy: 0.0%9to5Mac: 0.0%Blind-Spot Bias0.0%This article: 0.0%Ben Lovejoy: 0.2%9to5Mac: 0.1%Ad Hominem0.0%This article: 10.5%Ben Lovejoy: 0.2%9to5Mac: 0.1%Straw Man10.5%This article: 34.2%Ben Lovejoy: 5.5%9to5Mac: 3.6%Appeal to Authority34.2%This article: 0.0%Ben Lovejoy: 1.7%9to5Mac: 1.4%False Dilemma0.0%This article: 0.0%Ben Lovejoy: 0.8%9to5Mac: 0.6%Slippery Slope0.0%This article: 0.0%Ben Lovejoy: 0.1%9to5Mac: 0.2%Circular Reasoning0.0%This article: 8.5%Ben Lovejoy: 8.7%9to5Mac: 4.8%Hasty Generalization8.5%This article: 0.0%Ben Lovejoy: 0.0%9to5Mac: 0.1%Red Herring0.0%This article: 15.2%Ben Lovejoy: 2.2%9to5Mac: 0.8%Bandwagon15.2%This article: 9.0%Ben Lovejoy: 3.1%9to5Mac: 2.2%Appeal to Emotion9.0%This article: 0.0%Ben Lovejoy: 1.3%9to5Mac: 0.6%Begging the Question0.0%This article: 9.8%Ben Lovejoy: 2.2%9to5Mac: 1.9%Post Hoc (False Cause)9.8%This article: 0.0%Ben Lovejoy: 0.0%9to5Mac: 0.0%Tu Quoque0.0%This article: 4.9%Ben Lovejoy: 1.0%9to5Mac: 0.4%Burden of Proof4.9%This article: 0.0%Ben Lovejoy: 0.1%9to5Mac: 0.0%Appeal to Nature0.0%This article: 0.0%Ben Lovejoy: 0.1%9to5Mac: 0.1%Composition/Division0.0%This article: 5.7%Ben Lovejoy: 4.2%9to5Mac: 2.4%Anecdotal5.7%This article: 0.0%Ben Lovejoy: 0.1%9to5Mac: 0.0%No True Scotsman0.0%This article: 5.4%Ben Lovejoy: 2.2%9to5Mac: 1.9%Ambiguity (Equivocation)5.4%This article: 0.0%Ben Lovejoy: 0.0%9to5Mac: 0.0%Gambler’s Fallacy0.0%This article: 0.0%Ben Lovejoy: 0.0%9to5Mac: 0.1%Middle Ground0.0%This article: 0.0%Ben Lovejoy: 0.2%9to5Mac: 0.1%Personal Incredulity0.0%This article: 5.9%Ben Lovejoy: 0.3%9to5Mac: 0.2%Special Pleading5.9%This article: 0.0%Ben Lovejoy: 0.0%9to5Mac: 0.1%Genetic Fallacy0.0%This article: 9.8%Ben Lovejoy: 4.5%9to5Mac: 2.4%Unattributed Quote9.8%This article: 0.0%Ben Lovejoy: 0.4%9to5Mac: 0.4%Quote-first Misdirection0.0%This article: 13.6%Ben Lovejoy: 6.4%9to5Mac: 6.0%Biased Writer Voice13.6%This article: 8.0%Ben Lovejoy: 3.7%9to5Mac: 2.1%Indoctrination8.0%This article: 0.0%Ben Lovejoy: 0.0%9to5Mac: 0.0%Politically Left Leaning Bias0.0%This article: 0.0%Ben Lovejoy: 0.0%9to5Mac: 0.0%Politically Right Leaning Bias0.0%This article: 14.9%Ben Lovejoy: 10.6%9to5Mac: 15.7%Attempt to Sell a Product or S…14.9%

389 words analyzed.

Speakers

3speakers25%attributed speech291writer words
Voice mapSelect a segment to jump to its words
Writer's voice • 11 words • 100.0% coverageWriter's voice • 38 words • 0.0% coverageWriter's voice • 41 words • 0.0% coverageWriter's voice • 3 words • 0.0% coverageWriter's voice • 22 words • 0.0% coverageApple • 15 words • 100.0% coverageWriter's voice • 15 words • 100.0% coverageWriter's voice • 18 words • 0.0% coverageWriter's voice • 16 words • 100.0% coverageWriter's voice • 4 words • 0.0% coverageWriter's voice • 8 words • 100.0% coverageNikkei Asia • 20 words • 100.0% coverageNikkei Asia • 40 words • 0.0% coverageWriter's voice • 20 words • 0.0% coverageWriter's voice • 21 words • 0.0% coverageWriter's voice • 17 words • 0.0% coverageTSMC • 23 words • 100.0% coverageWriter's voice • 19 words • 100.0% coverageWriter's voice • 5 words • 100.0% coverageWriter's voice • 5 words • 100.0% coverageWriter's voice • 4 words • 100.0% coverageWriter's voice • 3 words • 100.0% coverageWriter's voice • 4 words • 100.0% coverageWriter's voice • 5 words • 100.0% coverageWriter's voice • 12 words • 100.0% coverage
Selected voice

TSMC

100%flagged-word coverage
23 attributed words23% of attributed speech98% writer coverage
0%50.0%100.0%Unattributed Quote+100.0 ptsWriter: 0.0%TSMC: 100.0%100.0%Biased Writer Voice-18.2 ptsWriter: 18.2%TSMC: 0.0%0.0%Attempt to Sell a Product -13.1 ptsWriter: 13.1%TSMC: 0.0%0.0%Indoctrination-10.7 ptsWriter: 10.7%TSMC: 0.0%0.0%

Attribution is sentence-level. Pattern percentages are calculated only from words assigned to that voice.

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Analysis

Hover over highlighted words in the article to view the associated bias or fallacy analysis.