Keyword summary
52% 1 analyzed article/video 350 analyzed words
BS Summary: These Unicorn results contain 15 faulty reasoning types, including Attempt to Sell a Product or Service , Optimism Bias , and Halo Effect , with Unattributed Quote as the most egregious example at 10.2% saturation with 143 hits . Analysis detected 988 faulty-reasoning hits from 1,400 analyzed words across 1 article, generating a BS Score of 4.7% and a BS Rank of 78% (8,355 of 37,536 keywords). This Unicorn is worse (more manipulative) than 77.70% of the peer group. Unicorn
Keyword details
Total words: 1,400
Article count: 1
Authors
Ranking context Position among analyzed keywords
78% percentile 0 25 50 75 100 77.7% percentile 4.7% BS Score1 analyzed articles1.4K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Framing Effect Sitewide 26.9% Keyword 5.8% 5.8% Unattributed Quote Sitewide 1.1% Keyword 10.2% 10.2% Attempt to Sell a Product… Sitewide 0.5% Keyword 8.2% 8.2% Appeal to Authority Sitewide 11.1% Keyword 5.2% 5.2% Hasty Generalization Sitewide 8.1% Keyword 2.9% 2.9% Availability Heuristic Sitewide 9.1% Keyword 4.4% 4.4% Biased Writer Voice Sitewide 5.3% Keyword 3.1% 3.1% Burden of Proof Sitewide 0.4% Keyword 2.6% 2.6% Bandwagon Sitewide 2.2% Keyword 4.4% 4.4% Middle Ground Sitewide 0.1% Keyword 1.8% 1.8% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 5.8%, sitewide 26.9% Appeal to Authority: Keyword 5.2%, sitewide 11.1% Unattributed Quote: Keyword 10.2%, sitewide 1.1% Availability Heuristic: Keyword 4.4%, sitewide 9.1% Attempt to Sell a Product or Service: Keyword 8.2%, sitewide 0.5% Hasty Generalization: Keyword 2.9%, sitewide 8.1% Optimism Bias: Keyword 7.1%, sitewide 6.0% Halo Effect: Keyword 6.3%, sitewide 6.7% Biased Writer Voice: Keyword 3.1%, sitewide 5.3% Anchoring Bias: Keyword 4.9%, sitewide 4.0% Bandwagon: Keyword 4.4%, sitewide 2.2% Post Hoc (False Cause): Keyword 2.0%, sitewide 3.3% Burden of Proof: Keyword 2.6%, sitewide 0.4% Ambiguity (Equivocation): Keyword 1.8%, sitewide 0.8% Middle Ground: Keyword 1.8%, sitewide 0.1% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst