Keyword summary
96% 1 analyzed article/video 1,088 analyzed words
BS Summary: These Stephen Merchant results contain 34 faulty reasoning types, including Hasty Generalization , Appeal to Emotion , and Confirmation Bias , with Biased Writer Voice as the most egregious example at 49.4% saturation with 1,613 hits . Analysis detected 5,361 faulty-reasoning hits from 3,264 analyzed words across 1 article, generating a BS Score of 4.8% and a BS Rank of 79% (7,778 of 36,454 keywords). This Stephen Merchant is worse (more manipulative) than 78.70% of the peer group. Stephen Merchant
Keyword details
Total words: 3,264
Article count: 1
Authors
Ranking context Position among analyzed keywords
79% percentile 0 25 50 75 100 78.7% percentile 4.8% BS Score1 analyzed articles3.3K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–75%
0.0% 20% 40% 60% Biased Writer Voice Sitewide 5.3% Keyword 49.4% 49.4% Framing Effect Sitewide 26.9% Keyword 2.5% 2.5% Negativity Bias Sitewide 19.2% Keyword 4.2% 4.2% Appeal to Authority Sitewide 11.1% Keyword 2.1% 2.1% Hasty Generalization Sitewide 8.1% Keyword 15.2% 15.2% Appeal to Emotion Sitewide 15.9% Keyword 10.4% 10.4% Availability Heuristic Sitewide 9.1% Keyword 5.1% 5.1% Optimism Bias Sitewide 6.0% Keyword 2.3% 2.3% Hindsight Bias Sitewide 1.4% Keyword 4.8% 4.8% Halo Effect Sitewide 6.7% Keyword 9.3% 9.3% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 20% 20% 40% 40% 60% 60% Biased Writer Voice: Keyword 49.4%, sitewide 5.3% Framing Effect: Keyword 2.5%, sitewide 26.9% Negativity Bias: Keyword 4.2%, sitewide 19.2% Appeal to Emotion: Keyword 10.4%, sitewide 15.9% Hasty Generalization: Keyword 15.2%, sitewide 8.1% Appeal to Authority: Keyword 2.1%, sitewide 11.1% Confirmation Bias: Keyword 9.6%, sitewide 7.5% Halo Effect: Keyword 9.3%, sitewide 6.7% Availability Heuristic: Keyword 5.1%, sitewide 9.1% Anecdotal: Keyword 7.4%, sitewide 5.2% In-Group Bias: Keyword 5.3%, sitewide 6.9% Optimism Bias: Keyword 2.3%, sitewide 6.0% Hindsight Bias: Keyword 4.8%, sitewide 1.4% Overconfidence Bias: Keyword 3.2%, sitewide 4.6% Representativeness Heuristic: Keyword 3.9%, sitewide 1.9% Self-Serving Bias: Keyword 2.5%, sitewide 3.7% False Dilemma: Keyword 3.5%, sitewide 1.5% Bandwagon: Keyword 3.3%, sitewide 2.2% Post Hoc (False Cause): Keyword 2.4%, sitewide 3.3% Slippery Slope: Keyword 2.7%, sitewide 1.7% Recency Bias: Keyword 2.1%, sitewide 2.7% Loss Aversion: Keyword 1.5%, sitewide 2.5% Pessimism Bias: Keyword 1.8%, sitewide 1.9% Begging the Question: Keyword 0.6%, sitewide 1.7% Biased Writer Voice Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst